Sales Manager

LARA M. LICATA

** ******* ******

Florida, NY ***21

Telephone: 845-***-****

Mobile: 845-***-****

Email: ****@*******.***

Accomplished operations and sales veteran with over 10 years of hospitality, sales and marketing experience.

Result driven and resourceful with a clear understanding of how to implement operational procedures, sales

strategies and marketing programs geared toward the overall success of the property, product or service.

Highly organized with success in capturing and closing sales in various markets.

CORE COMPETENCIES

• Hotel Sales & Operations

• International Trade Show experience

• Leisure and Corporate Travel Sales

• SABRE and Apollo experience

• Outside sales experience

• Revenue Management

• Account Management

• Innovative sales and marketing skills

• Group Sales

• Relationship Cultivation

• Public relations, corporate communication

• Transient Hospitality Business

• Organized and developed communication skills

• Team leader

• Highly – developed Work Ethic

PROFESSIONAL EXPERIENCE

MICROTEL INN & SUITES, Middletown, NY 2009 Present

General Manager

Successfully manage and run 80 room Wyndham brand property. Originally hired as the hotel’s Director of

Sales and quickly promoted to General Manager to encompass both Sales and Operational roles at the

property. Establish news sales and marketing strategies to raise revenue and increase repeat business at the

property. Actively prospect, qualify and close new business. Train front desk staff in sales and

capturing/retaining business at the front desk. Design and implement quarterly sales and marketing plans

for hotel with action steps and room night goals to capture new business. Recruit and evaluate staff of 25+.

Have increased bottom line revenue year over year since 2009. Have been successful meeting and exceeding

budget goals.

AMERICAN EXPRESS, Ridgewood, NJ 2008 2009

Travel Consultant Leisure Sales, FIT, Groups

Responsible for developing and growing book of business ranging from FIT’s, tours, and groups. Relying on

my expertise and destination knowledge as well as using strong consultative selling skills to close the sale.

Continually exceeding sales quotas set monthly and quarterly. Completing weekly reports to keep team

leader as well as corporate leaders informed of local sales activities. Continuous on the job training to keep

up to date on ever changing destinations, specifically focused on South America, Australia and Europe.

KALLMAN WORLDWIDE, Waldwick, NJ 2006 2008

Event and Marketing Coordinator

Developed and implemented B2B, social and networking events for U.S. exhibitors traveling overseas to

attend trade shows in Europe in the Aerospace and Defense market. Successfully arranged various events in

London, Paris, Poland and Singapore so that U.S. exhibitors benefited from real time face to face meetings

during their trade show experience. Meetings included U.S. Department of Commerce Consultants, buyers

from both American and foreign entities, foreign diplomats and decision makers. Sponsorship development,

corporate communications to exhibitors, public relations.

TSI/ TZELL TRAVEL, Teaneck, NJ 1998 2002

Travel Consultant Corporate travel, Leisure Sales, FIT, Groups

Successfully grew solid book of repeat clients selling FIT’s, groups, tours and cruises. Worked directly with

many hotel operators, cruise lines and tour operators to increase sales year over year while providing clients

with exceptional products. Consistently met and exceeded sales goals. Trained on SABRE, APPOLO and

WORLDSPAN. Mastered consultative selling skills. Hosted various “in house” events to boost sales such as

cruise nights, destination events, etc.

EDUCATION AND PROFESSIONAL DEVELOPMENT

AUSTIN PEAY STATE UNIVERSITY, Clarksville, TN

Business Management

O’BRIENS TRAVEL SCHOOL, Mahwah, NJ

Certificate, Travel Agent Sales

Certified Hotel Administrator, CHA

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