Darren A. Oster

** ***** ******, *** ****, NY ***14 954-***-**** Cell; acdwxs@r.postjobfree.com

Professional Profile

A goal-oriented, decisive manager with extensive experience in corporate

Marketing & Sales environments. Exceptionally creative with excellent

organizational, analytical and interpersonal skills, solid problem solving

abilities and an effective management style.

Professional Experience

Saks Fifth Avenue Inc. (New York, NY)

October 2011 - Present

Director of Marketing

Currently responsible for marketing activities for the New York region.

. Develop and execute strategic marketing programs with various

luxury vendors.

. Create and implement strategies to maximize penetration of

customer loyalty program.

. Concept and provide strategic direction for development of

targeted collateral materials.

. Develop and manage sponsorships, promotions and strategic

partnerships.

. Develop and manage new business opportunities to maximize sales.

. Direct and execute targeted events that yield strong ROI.

. Increase brand visibility and exposure within community.

Ermenegildo Zegna (New York, NY)

October 2005 to October 2011

Director of Marketing

Managed all marketing, advertising and promotional activities for the

US Market.

. Developed and executed strategic marketing plans for retail and

wholesale business.

. Created and managed corporate promotions and strategic

partnerships, yielding on average a 75% lift.

. Directed and supervised media planning/negotiations.

. Oversaw CRM efforts.

. Analyzed client base to define opportunities to acquire new and

develop existing customers.

. Created customer contact strategy that increased retention and

loyalty by 120% and contributed to a 4x sales increase.

. Directed e-commerce initiatives.

. Developed and implemented successful prospecting campaigns

yielding 11% redemption.

. Managed multi-million marketing budget and reduced marketing spend

by 25%, while increasing traffic and exposure.

Costa Cruise Lines (Hollywood, FL) A division of Carnival Corporation.

October 1995 to September 2005 Director of Marketing & Public

Relations; Marketing Manager; Media Buyer

Managed the day-to-day marketing, public relations and advertising

functions of a full service in-house marketing/advertising agency for

the North American Market.

. Developed and implemented strategic advertising, direct marketing

& promotional campaigns.

. Supervised and provided strategic direction for advertising

creative, media buys and collateral development, including project

manager for corporate rebranding initiative.

. Maximized spending power and reduced costs by 23% through

re/negotiated contracts.

. Led improvements in competitive market and customer intelligence

through enhancements to statistical reporting, customer data

analysis and customer satisfaction surveys.

. Spearheaded organization and implementation of photo shoots.

. Media contact and spokesperson for North America; organized and

executed public relations events and activities such as: ship

inaugurals, charity luncheons, press familiarization trips and

press conferences.

Education

Boston University: Bachelor of Science in Mass Communication.

Concentration: Advertising/Marketing; Minor: Psychology.

Skills

Fluent in Spanish (written and oral).

Computer Skills: Microsoft Office, Adobe and Mac platform.

Recognitions

Selected as a "Rising Star in the Travel Industry" by Travel Agent

Magazine 1999, 2001 & 2003.

Contact this candidate