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Sales Marketing

Oxnard, CA
April 28, 2014

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Phone: (***) *** - ****

**** *. ******* ***., ** Habra California 90631

Experience brief & Skills

• Innovated marketing Strategy Planning

• •

Brand marketing and communication HTML and CSS hand coding

• •

SEO, Social Media and Affiliate marketing Movie editing

• •

Product marketing and Life Cycle Management Graphic design creation in Photoshop

• •

Ads creation, media selection and placement Fluent Mandarin, Cantonese and English

• •

Event and Trade show planning Advanced level of MS Word, Excel, Outlook,


• Goal & budget planning

• Advanced level of PMP(Project Management

• Project management skills

Profession) software

• Familiar with ERP software & ERP system


Employment History

03/04/11 4/25/14: marketing & sales Director Nutrition Supplement Company

• Contribution to great increase in loyal consumer quantity from over 1 million in Mar. 2011 to 4 million in Dec.2013.

• Enhanced the brand image in the target market through product and brand strategy marketing and marketing especially

through the implementation of SMO and SEO strategy;

• Increased customer / independent sales engagement through unique method and campaigns;

• Systematic and ongoing training: Set up the training system and syllabus for Member Sales to duplicate;

• Built up completed product and marketing materials in printing and digital format;

• Event marketing planning and organization;

• Sales promotion creation to each segmented markets and target audiences;

• Keep distributors motivated through weekly email, web news update and posting through social media channels;

• Enhanced E Commerce and online shopping experience;

• Sales recruiting and training;

• Sourcing needed materials and solutions;

• Project management;

5/08 10/10 Sales / Marketing Manager BOPERP Printing and Paper Group

• Generated $4.8 million printing business opportunity in 10 months, all from cold calls

• Innovate the new business model and the product strategy

• Managed sales pipeline, performance management and quotation system in Microsoft Excel format to drive sales goal and

project achievement.

• Managing projects and sales forecast.

• Sourced and negotiated the best price, cut the ocean freight and inland trucking rate by up to 40%.

• Contributed to ERP, CRM and Order system innovated ideas and details in modular of marketing, sales, order processing,

PO, delivery system, warehouse, and inventory management

• Allocated warehouse locations via scientific analyze on competitors, target customers geographical distribution.

• Negotiated price and detailed contract terms with warehouse vendors, trucking companies.

11/06 5/08: Marketing and sales VP Yadi Excel wonder International Ltd.

• Achieved $5 million outdoor furniture international sales revenue, 65% increase prior to the peak season

• Won at the competitive strategy to improve R&D competence and to become a manufacturer

• Set up the company’s long term development goal to enhance its sustainability and profitability upon the SWOT and

competition analysis

• Planned and managed the whole project including organization structure, recruiting, training, workshop build, purchasing

machines, supply chain

• Reformed and improved the sales management, by assigning territory responsibility, specifying sales goals and sales

pipeline, with detailed quantitative and qualitative workload and performance evaluation

• Managed and trained the sales team members to achieve their territorial sales objectives

• Organized campaigns and events, designed booth, website and marketing materials

03/00 09/06 Marketing and sales VP FNK Ceramic Machinery Equipment Co., Ltd.

• $3 million international sales contract signed, exporting machines to Mideast and Asia countries within the first year

exporting debut.

• Media choice, channel strategy and event marketing

• Built firm strategic cooperation with key account customer by setting up a mold repairing factory oversea.

• The Branding and marketing was regarded as the turn key of the company’s oversea sales increase:

Defined the vision, the mission and the core customer value, designed website, catalogue and product brochure.

• Publicity and effective advertisement placement plan via proper MARC channels nationally and internationally, exhibition

Plan and optimized budget levered by price and competitor factors.

• Accurate pricing after PL analyze and competitor prices.

• Oversea project management, including international tender and bid project, the project document design and draft,

working as chief negotiator.

• International trade shows in Iran, Dubai, Italy, India and Vietnam.

• Leading a team of over 50 people including HQ sales and oversea agency.

10/1998 02/00 Marketing and Brand Manager Aya Cosmetic and Beauty Co., Ltd.

• Channel Marketing and sales management

• Band management to keep the consistency of the brand.

• Organizing product training, promotion events and conferences.

Education and Knowledge

• •

Marketing and E Commerce( MBA courses ISO9000 Auditor certification

from Australia South Cross University) • A.A major in English Culture

• Supply Chain Management Education from

APICS( No certification)

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