**** *. ******* ***., ** Habra California 90631
Experience brief & Skills
• Innovated marketing Strategy Planning
Brand marketing and communication HTML and CSS hand coding
SEO, Social Media and Affiliate marketing Movie editing
Product marketing and Life Cycle Management Graphic design creation in Photoshop
Ads creation, media selection and placement Fluent Mandarin, Cantonese and English
Event and Trade show planning Advanced level of MS Word, Excel, Outlook,
• Goal & budget planning
• Advanced level of PMP(Project Management
• Project management skills
• Familiar with ERP software & ERP system
03/04/11 4/25/14: marketing & sales Director Nutrition Supplement Company
• Contribution to great increase in loyal consumer quantity from over 1 million in Mar. 2011 to 4 million in Dec.2013.
• Enhanced the brand image in the target market through product and brand strategy marketing and marketing especially
through the implementation of SMO and SEO strategy;
• Increased customer / independent sales engagement through unique method and campaigns;
• Systematic and ongoing training: Set up the training system and syllabus for Member Sales to duplicate;
• Built up completed product and marketing materials in printing and digital format;
• Event marketing planning and organization;
• Sales promotion creation to each segmented markets and target audiences;
• Keep distributors motivated through weekly email, web news update and posting through social media channels;
• Enhanced E Commerce and online shopping experience;
• Sales recruiting and training;
• Sourcing needed materials and solutions;
• Project management;
5/08 10/10 Sales / Marketing Manager BOPERP Printing and Paper Group
• Generated $4.8 million printing business opportunity in 10 months, all from cold calls
• Innovate the new business model and the product strategy
• Managed sales pipeline, performance management and quotation system in Microsoft Excel format to drive sales goal and
• Managing projects and sales forecast.
• Sourced and negotiated the best price, cut the ocean freight and inland trucking rate by up to 40%.
• Contributed to ERP, CRM and Order system innovated ideas and details in modular of marketing, sales, order processing,
PO, delivery system, warehouse, and inventory management
• Allocated warehouse locations via scientific analyze on competitors, target customers geographical distribution.
• Negotiated price and detailed contract terms with warehouse vendors, trucking companies.
11/06 5/08: Marketing and sales VP Yadi Excel wonder International Ltd.
• Achieved $5 million outdoor furniture international sales revenue, 65% increase prior to the peak season
• Won at the competitive strategy to improve R&D competence and to become a manufacturer
• Set up the company’s long term development goal to enhance its sustainability and profitability upon the SWOT and
• Planned and managed the whole project including organization structure, recruiting, training, workshop build, purchasing
machines, supply chain
• Reformed and improved the sales management, by assigning territory responsibility, specifying sales goals and sales
pipeline, with detailed quantitative and qualitative workload and performance evaluation
• Managed and trained the sales team members to achieve their territorial sales objectives
• Organized campaigns and events, designed booth, website and marketing materials
03/00 09/06 Marketing and sales VP FNK Ceramic Machinery Equipment Co., Ltd.
• $3 million international sales contract signed, exporting machines to Mideast and Asia countries within the first year
• Media choice, channel strategy and event marketing
• Built firm strategic cooperation with key account customer by setting up a mold repairing factory oversea.
• The Branding and marketing was regarded as the turn key of the company’s oversea sales increase:
Defined the vision, the mission and the core customer value, designed website, catalogue and product brochure.
• Publicity and effective advertisement placement plan via proper MARC channels nationally and internationally, exhibition
Plan and optimized budget levered by price and competitor factors.
• Accurate pricing after PL analyze and competitor prices.
• Oversea project management, including international tender and bid project, the project document design and draft,
working as chief negotiator.
• International trade shows in Iran, Dubai, Italy, India and Vietnam.
• Leading a team of over 50 people including HQ sales and oversea agency.
10/1998 02/00 Marketing and Brand Manager Aya Cosmetic and Beauty Co., Ltd.
• Channel Marketing and sales management
• Band management to keep the consistency of the brand.
• Organizing product training, promotion events and conferences.
Education and Knowledge
Marketing and E Commerce( MBA courses ISO9000 Auditor certification
from Australia South Cross University) • A.A major in English Culture
• Supply Chain Management Education from
APICS( No certification)