Sales Marketing

M O HAMM ED A NAG REH

** ********* **. ******** ****, ON L4E 3V8

+1-905-***-**** (c) ****************@*******.*** linkedin.com/ica.linkedin.com/in/anagreh

BUSINESS DEVELOPMENT, CHANNEL MANAGEMENT, SALES PLANNING AND ACCOUNT MANAGEMENT PROFESSIONAL

SUMMARY Accomplished Marketing Executive with broad international experience and proven ability to improve customer

retention, marketing communication, branding, expand market share, mend market research and drive revenue.

Delivered marketing annual operating plan (AOP), marketing strategies and tactics for B2C and B2B. Composed a

customer focused approach to marketing functions, sales channels and business innovation that shaped new profitable

segments.

Sales Planning and Strategies Marketing Strategies New Business Development Budget Management

COMPETENC

Products development Project Management Market Research and Analysis CRM Team Building Training

IES

and Development

MARKETING AND SALES PLANNING, BUSINESS DEVELOPMENT AND CHANNELS AND DISTRIBUTIO HEAD

PROFESSIONAL

EXPERIENCE

Webcom- Toronto, Canada 2011-

present

Led and evaluated the entire marketing and sales function based on the new strategies which fit the company’s

corporate strategy, values and Brand Mantra. Ensure that effective planning processes were used in communication,

branding projects and marketing program. Monitored, measured and managed marketing functions through high

standard KPIs and mature market research methodologies.

Achieve a 62%

• Developed a customer incentive program that resulted in 95% customer retention of key accounts, worth

revenue growth rate

in 2012 which $200 million.

generated more than • Implemented new sales channels strategies that resulted in a 20% review increase.

$62 million over two

• Increased market share by 10% through providing great customer experience prior to acquisition

years

• Set marketing and advertisement objectives, messages, plan media and measured effects on audiences

• Refined research and analysis processes through development and improvement of research tools and

procedures, resulting in a more streamlined and focused strategic decisions.

SENIOR MANAGER PLANNING & STRATEGY, AND RESEARCH (SALES DIVISIONS)

PCCW GROUP (B2B)- INTEGRATED TELECOM COMPANY - KSA

2010 – 2011

Directed strategic management processes, created organizational alignment matrix, enabled data-based decision-

making and ensured company’s corporate strategies and key principles are met. Developed and implemented

Captured $50 million consumer research designed to improve results of our sales promotions.

in new revenue

• Directed planning, research and communications strategies, that resulting $26m revenue increase

• Identified and Directed B2B enterprise strategies and tactics that generated more than $50 million in new

business

• Identified business sector needs and satisfaction criteria to setup yearly AOP, generating more than

$80million net profit

• Led segmentations project and profiling projects that generated more than $38m

• Built components of qualitative and quantitative frameworks to evaluate current state of service and

operations vs. ideal end-state in the business.

•

Led 12% growth in customer base, as a result revenues grew by 22%

M O HAMM ED A NAG REH

46 Nantucket Dr. Richmond Hill, ON L4E 3V8

+1-905-***-**** (c) ****************@*******.*** linkedin.com/ica.linkedin.com/in/anagreh

• Championed marketing programs resulting in 38% customer traffic and usage growth

• Designed programs and projects, and managed launch teams, for building an improved

understanding of the capability to conform to defined ascendancy and performance metrics.

SENIOR MANAGER

•

PLANNING, Led market research to support company’s’ strategies and planning, resulted 22% increase in

RESEARCH AND company’s revenues by using Cohort Analysis method.

•

INTELLIGENCE Conceived and executed all new streamlined marketing and sales approaches for new products and

QTEL services, including Wi-Max, VoIP and build “your choice bundle”, increasing customer base by 12%.

GROUP – NAWRAS-

OMAN

2008 – 2010

Deciphered market

research and

customer’s insights

into applicable

Achieved 97% customer satisfaction and saved more than $23m during agencies process selection

strategies to

positioned Nawras

as market leader

MARKET RESEARCH ANALYSIS AND INTELLIGENCE DEPUTY MANAGER

which improved

company brand

positioning and ETISALAT GROUP – MOBILY- Saudi Arabia

reputation. 2005 – 2008 I nstrumental in selecting the appropriate research methodology, techniques and

Succeeding research agency to meet a defined business objective and company strategies. Developed and sponsored implementing the

of excellence as a research instrument. Managed vendor relationship and ensured the successful execution, which saved more than

means of improving $38m

quality of services

• Identified and determined the scope of marketing research needs, including secondary research and

and improved

research design and implementation, which resulted in more than $23m in saving.

customer experience

• Communicated with stakeholders to understand and document the business objectives to set

practice.

suitable research methodologies and techniques.

• Managed all aspects of market research, which saved more than $ 59m, due to use the right criteria.

• Managed analysis, insights and developed KPIs reports summarizing key findings and made

related recommendations by which the company generated more than $24m.

•

ORANGE GROUP - ORANGE JORDAN

1997 – 2005

Developed and refined Marketing Key Performance Indicators (KPI’s). Developed marketing dashboards that drilled

down to individual metrics. Improved marketing analysis processes and generated automatic reports as required.

Worked on data mining and data warehousing to improve accuracy of reports and P&S key performance indicators.

Cross-functionally within the marketing and sales departments to ensure timely and accurate data analysis in support

of key company’s strategic goals.

• Designed and organized all types of research and analysis to allow for more than 70% of the research to be

Entered new markets

done in house which saved the company more than $8 million annually

worth over $10m in

• Supported the development and maintenance of marketing data warehousing, which saved more than $4

revenue

million through choosing the right provider and research methods.

• Analyzed and monitored the flow of data from marketing automation and special data-base applications,

which saved more than $ 2 million

SENIOR MARKET • Assisted Marketing Operations in the execution of integrating key processes that helped in measuring and

ANALYST-MARKET developing the marketing effectiveness strategy which indirectly generated revenue of $6 million.

RESEARCH/

INTELLIGENCE

EDUCATION

M OHAMMED A NAG REH

46 Nantucket Dr. Richmond Hill, ON L4E 3V8

+1-905-***-**** (c) ****************@*******.*** linkedin.com/ica.linkedin.com/in/anagreh

DBA, Heriot-Watt University, UK-On progress

MA, Yarmouk University in Jordan

BA, Yarmouk University in Jordan

•

PROFESSIONAL Certified Marketing Communicate Professional

DEVELOPMENT •

AND

Certified Banding Professional

CERTIFICATES

• Certified Project Manager “Prince2”

• Certified market Research professional

• Certified Trainer

• Competitive Intelligence Master Class

• Certified Strategic Marketing Planning Professional IIR- UK

MARKETING DIRECTOR, INTERNATIONAL INSTITUTE OF MARKETING PROFESSIONALS (IIMP), TORONTO, CANADA

VOLUNTEER

References Available Upon Request

Contact this candidate