Vice President / Sr. Director of Product Marketing

WILLIAM CARRIER...OPTIMIZING PERFORMANCE WITH INNOVATIVE SOLUTIONS

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Naperville, IL 60565 630-***-****

*********@*********.***

Digital Commerce and Marketing Executive leading entrepreneurial ventures

within operationally-disciplined and customer-focused companies. Known for

building strong teams, transforming concepts into successful processes and

products leveraging the talents of others. Entrepreneurial, results-driven

leader with big-picture vision who identifies and capitalizes on growth

opportunities and achieves corporate goals. Demonstrated success in...

. Digital Content: Started-up and led e-commerce team responsible for

bringing over half of McMaster-Carr's Internet sales. My team's

groundbreaking guided-navigation earned Business-to-Business

magazine's "Top 10 Web Site" recognition.

. New Product & Market Development: Led merchandising teams responsible

for $700+ million in revenue and more than half the company's annual

growth from new product development.

. Training & Development: Selected by McMaster-Carr to lead company-wide

training programs, initiating what is growing into a corporate

university.

. Process Engineering: Co-led reorganization of 150-employee department.

Effort included change management elements from process modeling to

meetings with staff.

. Vision: As member of Board of Advisor to e-commerce start-up,

Inventables, helped pitch and raise Series A venture capital funding

of $3 million to fund continued distribution of 3-D printers, laser

cutters and related consumables.

Capabilities that Drive Tangible Business Outcomes

. Digital Strategy and Operations

. Content Management

. User Interface Design

. Cross-functional Team Building

. Strategic Partnerships / Alliances

. Mentoring & Leadership Development

. Pricing Strategy for Maximizing

. Profit Process Engineering

. Performance Evaluation

. New Product Development

A Career of Driving Innovation and Profitability

Independent Consultant 2012 to Current

Consulted and began a start-up software company.

. Guided web site design for start-up distributor selling innovative

equipment such as 3-D printers and desktop laser cutters to artists

and designers. Helped raise $3 million Series B venture capital.

. Founded a software concierge service for product recommendations

targeting both online and retail commerce environments.

. Provide ongoing marketing and product research for manufacturer of

military and police equipment.

McMaster-Carr Supply Elmhurst, IL

1992 to 2012

Privately-owned, multi-billion dollar distributor of industrial and

technical products selling 600,000 items via its iconic 3,600-page catalog

and web site.

DIRECTOR OF MERCHANDISING 2007 to 2012

Developed customer-focused new product strategies. Led category review

cycles for four teams responsible for new product development, market

research, pricing, and content creation for the company's highest growth

and largest revenue segments. Led team of 22.

DIRECTOR OF MERCHANDISING (cont.)

. Led reengineering and training to reduce work in process in

underperforming department while creating a culture of prioritization

and accountability.

. Created and led initiatives to improve, streamline and reinvent work

processes resulting from the introduction of technology advances.

. Led mentoring groups for early high potential managers preparing for

subsequent promotion and employee retention.

. Defined roles and responsibilities, evaluation criteria, and

assessment tools for performance measurement resulting in improved

manager effectiveness.

DIRECTOR OF MERCHANDISING SOFTWARE DEVELOPMENT

2000 to 2007

Identified business requirements and translated into software requirements

from semantic modeling to use-case creation. Co-led production cycle of two

development teams that designed search, navigation, and content management

software. Directed team of 12 creating industry-recognized content.

. Project owner co-developing publishing software with a team at SAP as

part of their Master Data Management software suite.

. Led early-stage design teams to define world-class keyword search and

navigation experiences that served as the blueprint for multi-year

software development project.

. Devised ongoing collection and analysis of customer feedback including

web metrics, customer visits, and focus groups.

. Created one of the largest CAD libraries for 60,000+ products

capturing present and future sales of product lifecycle from

prototyping to maintenance.

. Co-authored company goals and strategies used to guide all software

development projects. Subsequently used as training tool resulting in

faster employee onboarding and greater contribution.

CALL CENTER MANAGER 1999 - 2000

Managed 24 / 7 inbound call center. Consistently met goal of 92% of calls

answered within 18 seconds on volume of 8,000 to 10,000 calls / day. Led 10

supervisors and 105 sales representatives.

MERCHANDISE MANAGER 1995 - 1999

Responsible for new product development, vendor selection, pricing, and

presentation design for technical industrial product lines. Managed staff

of five.

PURCHASING PRODUCT MANAGER 1994 - 1995

ASSISTANT CATALOG MANAGER 1993 - 1994

ASSISTANT MERCHANDISE MANAGER 1992 - 1993

Education

MBA Kellogg Graduate School of Management Chicago, IL 1996

Majors: Marketing and Entrepreneurship

BS Northwestern University Evanston, IL 1991

Major: Communication Studies

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