TERRITORIAL DIRECTOR/REGIONAL DIRECTOR
LOGICAL, FOCUS, INTUITIVE AND HIGHLY MOTIVATIONAL STRATEGIC LEADER; ON-
TIME, ON-TARGET ACTIVATOR WHO IGNITES RESULTS BY BUILDING AND MANAGING
WINNING AND ACCOUNTABLE CULTURES AND PERFORMANCE CENTRIC, ENTREPRENURIAL
CAREER OVERVIEW PERFORMANCE
REGIONAL DIRECTOR (WEST REGION) - Intermex Wire Transfer, LLC 2011-
2014/ San Jose, CA
. NEW BUSINESS DEVELOPMENT: Identified, and developed growth KPI's in
new territories that lead to 35% YOY sales growth and 18% YOY Gross
Margin growth Q3 2013. Triumphed as most-winning, profitable Region,
Q4 2013 by exceeding Sales Quota at 106.25%. Transformed
area/territory's ranking from lowest in the Southern California group
to among the top five performers in revenue expansion, and market
growth over an eight month period of time.
. MARKET SHARE DEVELOPMENT: Worked directly with VP of Marketing and VP
of Business Development with a focus on pricing strategy, competitor
analysis, and new business incentives developing a market share plan
for Western territory of the country that would increase company
market share from 7% to 13% over a 12 month period starting in July-
2013. Results for month of Dec-2013 at 10.5%.
. COST SAVINGS AND EFFICIENCIES: Developed with the VP of Finance, new
processing product. Resulting in savings of $500k in annual bank fees
and transactional efficiency of 30% savings on cost.
REGIONAL DIRECTOR (CALIFORNIA) - Viajes Express, Inc.
2008-2011/ Merced, CA
. MULTI CHANNEL DEVELOPMENT: In conjunction with Company President
identified and developed key segment strategy that led to successful
creation of B2B Network (300+ relationships) as of Q3 2011, YOY growth
of 75% vs forecast of 65%
. NEW BUSINESS DEVELOPMENT: successfully recruited, developed team of
independent contributors leading to exceeding quotas 5 consecutive
quarters, average of 15% above quota,
. OPERATIONAL EFFICIENCY: Collaborated with VP of Finance and developed
new pricing commitments subsequent to 10% impact to bottom line, Q2
REGIONAL MANAGER (NORTHERN CALIFORNIA): - RIA Money Transfers, LLC
2007-2008 San Jose, CA
. NEW BUSINESS DEVELOPMENT: developed new prospect tracking methodology
increasing prospect penetration by 30%, resulting in volume growth of
10% YOY, Q3 2007.
. FINANCIAL NEGOTIATIONS: together with Regional Vice President,
negotiated 10 financial transactions during a period of 4 quarters,
placing region in the top 10% national ranking.
. MARKETING: in close collaboration with Director of Marketing
contributed to New Brand Awareness Strategy, with a 20% measured
increase in Brand Recognition.
REGIONAL MANAGER (CENTRAL CALIFORNIA): - FIRST CAPITAL FINANCIAL, LLC
2003 - 2007 Fresno, CA
. NEW BUSINESS DEVELOPMENT: Recruited/led team of Independent
Contributors to higher expectations, surpassing goals 106% Q2,Q3 2004,
108% Q3 2005, 105 % Q3, Q4 2006, 115% Q2 2007.
. BUSINESS ALLIANCES: Negotiated total of 35 new relationships,
resulting in a 20% net income impact to bottom line, as of Q2 2007
. NEW PRODUCT DEVELOPMENT: In conjunction with VP of Marketing and VP
of Finance, developed new product with successful launch, increase in
sales of 15% Q4 2008
TERRITORIAL DIRECTOR (NORTHERN CALIFORNIA): - DOLEX DOLLAR EXPRESS,
INC. 1999 - 2003 Hayward, CA
. MARKET SHARE DEVELOPMENT: Recruited/developed team of 6 Territory
Managers; support staff of 200+, leading to accelerated consistent
profitable volume growth of 75% Month Over Month(MOM) for 8
consecutive quarters, Q2(2000)-Q1(2003). Heralded as the most winning
Region, exceeding goals averaging 105% as of Q1 (2003).
. RISK MANAGEMENT: Co-sponsored with VP of Finance, surprise audit
program, saving company $75,000 per annum on internal theft exposure,
. FINANCIAL NEGOTIATIONS: Introduced "Early Termination Clause" on Lease
Contracts, saving company $450,000 on Lease/Sublease exposure, Q1
(2000), adopted nationwide.
LANGUAGE SKILLS/SOFTWARE EXPERTISE
. Fluent in English (orally and verbally), Native Spanish speaker
. MST Office 2003, 2007/10, Citrix Crystal Reports, Cubes, and Sales
. East Los Angeles College
. Sales Leadership/Management
. Risk Management
. Human Resources
. New Product Development
. Project Management
COMPANY CHALLENGE: PROMOTED FROM REGIONAL MANAGER to REGIONAL DIRECTOR
within less than six months. Charged with the responsibility of overseeing
the WESTERN REGION compromised of 6 states including CA, WA, OR, ID, NV,
and UT. Goal consisted of increase in operating stability, elevate revenue
growth during period of turnaround; increase margin profitability, identify
transactional cost savings and efficiencies.
COMPANY CHALLENGE: Recruited to lead expansion into California. Accountable
for development of Sales Strategy/ Sales Execution and Market Penetration.
Objectives consisted of volume growth, margin profitability and operational
COMPANY CHALLENGE: Challenged for growing the Northern California Region.
Goals comprised of increasing margin profitability, volume growth, increase
business alliances & reinforce brand awareness.
COMPANY CHALLENGE: Responsible for driving the Hispanic Market Segment,
goals consisted of successful execution of Sales Strategy for profitable
COMPANY CHALLENGE: Recruited by CEO to spearhead new market penetration
into Northern & Central California. Challenge included: profitable volume
growth, operational efficiency, risk management, financial negotiations.