Manager Marketing

Ravikant Sharma

Digital Marketing Manager

Phone no.: 91-809*******/ Email: *********@*****.***

Website: www.digitalmarkerace.com

Profile

An innovator, a t rendsetter, a progressive thinker ( Google, B ing & C I M certified)

w ho can connect d igital marketing, social media and S EO components to client

business as well as the agency's business. Plans and executes these ini tiatives

i ncluding search, email marketing, social and online advertising campaigns, as

well as collaborating with interactive team on w ebsite development to insure SEO

Optimization .

Education

2013 - 2014 C I M : D igital Marketing Essentials Award – Mem. No.: 38421586

f rom

Chartered Institute of Marketing (cim.co.uk)

2000 - M BA: M aster's Degree in Administration (MBA- Marketing) F rom

2003 MKU

1997 - 2000 B BA: B achelor's Degree in Administration ( BBA) f rom

MKU

2014 Google Adwords Qualified:

i ) Fundamental and Advanced D isplay advertising

i i) Fundamental and Advanced Search advertising

2014 B ing Ads Accredited P rofessional Certificated

2009 - 2010 S EM/PPC Certification from I A MA I

2008 - 2009 D iploma in Web & I n te rnet Ma rketing

Areas of experience include management and leadership in the following areas:

B2B and B2C Online Marketing (6+Yrs); PR (at mid-size fi rms)

Total Offline/Online In tegrated

Global Marketing Programs and Teams

M arketing Communications (11 Yrs)

Marketing Research and Segmentation

Marketing and eMarketing Strategy and

Value Proposition Development and

P lanning

Communication

Managing Websites, Micro sites

( including mobile sites), e-Commerce.

Online and Offline Events

Social Media (online communities, blogs,

Video/Multimedia

F B, Twit ter, etc.),

Agency/Vendor Management

Display Advertising, Email Marketing,

Competitive In telligence

SEM, SEO, Video, Surveys

Experience

kaizendata Digital Marketing Manager

th

5 Jan 2012 to

( www.helpdeskwiz.com, www.kaizencamera.com,

Present

w ww.kaizencareertrack.com, www.techsupportwiz.com,

w ww.techsupporthelp.co.uk )

Role:

• Analyzing business performance with the help of digital tools and rep

• Analyzing the available resources and digital tools. Web t raffic analys

various digital tools like Google analytics

• Preparing interactive strategic digital marketing plan

• Creating awareness about the company's brand.

• Assuring proper implementation of different digital marketing tools and

techniques such as SEO, PPC advertisement, email marketing, etc.

• Keyword analysis and research

• Analyzing and checking the success of the digital marketing techniques Used

• Responsible for mentoring, t raining, and team building.

Consumer behavior.

• Providing online Drove over 2k achieve month with 20% YOY growth via paid media

help to clients to leads a success

• Increased work in a fast-paced environment.

Ability to meet deadlines and conversion rates by 35% from A/B and multivariate testing.

Expanded markets to USA & UK in 1 year, increasing customer base over 15

Created PPC campaigns lowering cost per customer acquisition by 48%.

KEY ACCOMPLISHMENTS:

Designed, implemented and tested the digital marketing campaign

In tegrated website analytics, chat and CRM platforms giving full visibili ty into

Gdata.in

Digital Marketing Manager (SEO, SEM, SMO)

13th Mar.12

31st Dec.12 • B2B and B2C Online Marketing.

• eMarketing Strategy and Planning.

• Familiar with SEO (Search Engine Optimization), SEM (Search

E ngine Marketing), and online advertising campaigns.

• Plan and monitor projects to meet deadline, quality and budget

requirements.

• Manage client relationships and serve as primary day-to-day

contact for external clients.

issues in a timely and effective manner for clients and in ternal

teams.

• Consultation on all aspects of our marketing to maximize SEO for

• Resolv web and social.

e • Handling Digital Campaign (SEO, PPC and SMM) Diversified

questi ecommerce site.

ons

ACHIEVEMENTS:

and

• Improvement in sales report every year. 50% i ncrease in

sales this month compared to the last because of new

techniques and strategies

• Achieved ecommerce site to rank 1st i n serp, generated high

ROI

Webvisible

Digital Marketing Manager (SEO, SEM, SMO)

1st Oct.2011

25th Feb.2012 • Assist in the planning and management of a paid search budget

for client’s business.

• Optimize spend using the Company's promotional calendar, media

p lan, conversion events, online & offline sales.

• Provide a weekly & monthly analysis of paid search term

performance based on t raffic, conversion, and sales.

• Perform and report to organization ad copy, landing pages and

network tests

• Collaborate with SEO team to optimize specific area of business

for natural search.

• Forecast t raffic and sales results based on keywords and

associated budge

• Plan and monitor projects to meet deadline, quality and budget

requirements.

• Manage client relationships and serve as primary day-to-day

Edigitalnext

contact for external clients.

1st Apl.2009

31stSep.2011

• Resolve questions and issues in a timely and effective manner for

clients and internal teams.

Digital Marketing Manager (SEO, SEM, SMO)

• Direct Search • Manage AdWords Campaign.

E ngine • Develop annual campaign calendar and rollout plans and manage

M arketing m ultiple channels.

and

• Lead and develop In ternet marketing activities for: Google

t raffic/site

A dWords, Yahoo & MSN.

analysis.

• Established forecasts and performed in-depth quantitative

analyses of search marketing results.

• Direct landing page optimization through use of multivariate

testing and audience segmentation.

• In teractive strategy, development, maintenance &

i mplementation.

• Developed client onsite search engine optimization that

i ncluded website development, and strategy.

• Managed client web analytics for measuring incremental

i mpact in unique visitors, sessions/ visits, page views, search

engine positions,

• Performed in-depth quantitative analyses of client search

marketing results and reported analysis to clients.

Webfuturistic SEO/SEM Specialist (SEO/SEM)

1st Aug.2007

31st Mar. 2009

• Independently manage performance-based keyword-targeted text

ad buys on the Google, Bing and Yahoo! search engines.

• Manage the purchase and optimization of text and graphical

media buys on other networks such as Face book, Yahoo and

Google Content Network.

• Maximize volume and margin of advertising campaigns while

m inimizing r isk

• Manage monthly media spend and metrics.

• Write all copy for text-based advertisements; manage creative

resources in development of Flash and other banner creative.

• Drive profitability through optimization of targeting, pricing and

creative testing.

• Work with internal creative, product, and engineering teams as

needed to improve t racking and ad performance.

CL Educate Marketing Manager

2005 – 2007

• P reparing business plan for the center and implementing them.

• Conducting ground level marketing activities such as leaflet

d istribution, banners, posters, kiosk, etc

• Maintain relationships with coaching class and college

P rincipals.

• Conducting seminars in colleges as well as open seminars.

• Planning and executing print advertising campaigns.

• Responsible for achieving targets for the center.

• Identifying new business opportunities - Local market

development.

Amit Pvt. Ltd Executive to Assist Marketing Manager

2003 – 2005

• Prepared various presentations and business reports and visited

various companies and people for generating business.

• Responsible for doing deep market research for increasing business.

• Prepared various reports and business plans.

• Maintained good communication with other departments of the

company

Technical Skills:

• Total Offline/Online Marketing Communications (11 Yrs)

• Ability to analyze, show the competitive keyword ranking on

search engines like Google, Bing.

• Understanding of H MTL, WordPress, PHP, CSS, XML

s itemap submissions, CMS.

• Web Analytics (Google Analytics, Search Bid Management

U tili ties)

• Ad Serving / Personalization, Search Engine Optimization

(SEO), Social Media Marketing (SMO/SMM), Search Engine

M arketing/ Pay Per Click (PPC) etc

• Paid Placement, Multivariate Testing, Website Usability

• Excellent knowledge of Microsoft word and Excel

Soft Skills:

• Self-learner, commit ted to self development & Strong

p roblem solving skills.

• Excellent business development, Great analytical, excellent

negotiating skills.

• Excellent time management and organizational skills.

Social Profiles:

LinkedIn : in.linkedin.com/in/rksharma00/

•

Google Plus : https://plus.google.com/u/0/117857373272384822902/posts

•

Twitter: h t tps://twit ter.com/rksharma00

•

Facebbok : h ttps://www.facebook.com/rksharma00

•

Website( Portfolio) : http://digitalmarketerace.com

•

Contact this candidate