Cheri M. McDowell, M.A. Communication Consultant
Atlanta, GA **********@*******.*** 724-***-****
PROFILE
* ***** ** ********* *******, internal and strategic communication, training, and marketing experience. I am skilled in producing user-friendly content for blogs, websites,
social media, and printed media. I possess effective client relationship management. I am competent in stakeholder analysis and stakeholder engagement planning. I am
deadline-driven, a problem-solver, and I work well with others. I managed an office of 60+ members.
SKILLS AND ACCOMPLISHMENTS
• Basic HTML training
• SEO experience-on-page and off-page optimization
• Developed a productive internal organization, which consisted of defining and communicating team members’ roles, responsibilities, and expectations
• Initiated, developed, and distributed an internal newsletter
• Managed documentation for multiple offices with a documentation management system
• Produced and edited an office handbook for an office that consisted of 3 divisions
• Trained subject matter experts on policies and procedures
• Led presentations and meetings
• Developed content for marketing campaigns
• Proficient in Microsoft Office including Share Point, Project, and Front Page
• Associated Press Style and Government Print Office Style
WORK HISTORY
Marketing Specialist
Department of Labor, Employment and Training Administration (ETA)/ TATC Consulting
Independent contractor- Present
Responsible for the development, production and implementation of marketing communications
• Perform market research
• Develop messages for a variety of audiences
• Present facts and ideas to the board
• Develop marketing campaign (communication plan)
• Create marketing materials
• Implement marketing plans
Communication Consultant Technical Writer
Department of Homeland Security (DHS)/ TrueBridge Resources
Washington, D.C. – December 2012- June 2013
Developed an office handbook to improve internal communication and acted as office manager
• Compiled, distributed, and tracked press coverage
• Business development to ensure business growth through building and maintaining effective key agency relationships
• Develop processes and procedures for operations management
• Participate in strategic thinking and planning to communicate organizational goals
• Develop and publish website content on SharePoint to improve operations
• Write articles for agency newsletters to promote program success
• Provide support throughout the document life-cycle including document creation, writing, editing, production, graphics, document management, web-posting
and maintenance
• Design and create slide decks using Power Point to present ideas and products to clients
• Train Subject Matter Experts on processes and procedures
Communication Consultant Business Analyst
National Aeronautics and Space Administration (NASA)/A.I. Solutions
Lanham, Maryland- November 2011-September 2012
Developed an internal communication system to improve internal communication including employee morale and unity of direction to create cohesiveness throughout the
organization
• Identified key stakeholders to assist in developing an organizational strategic plan
• Researched and analyzed the needs of stakeholders assist with strategic planning
• Participated in strategic thinking and planning to engage stakeholders
• Provided support throughout the document life-cycle including document creation, writing, editing, production, graphics, document management, web-posting
and maintenance
• Performed copywriting for various communication channels
• Designed, developed and published brochures, newsletters, and advertisement communications
• Planned events
• Design and created slide decks using Power Point to present ideas and products to clients
• Offered social networking techniques for promoting organizational events and achievements
Technical Writer
Department of Labor (DOL)/Knight Point Systems
Washington, D.C. - May 2011- November 2011
Developed correspondence, user manuals for a new operating system deployment throughout the OSHA, and standard operating procedures to help technical experts
perform better and communicate effectively with users
• Managed multiple projects simultaneously
• Business development to ensure business growth through building and maintaining effective key agency relationships
• Provided support throughout the document life-cycle including document creation, writing, editing, production, graphics, document management, web-posting
and maintenance according to the Systems Development Life Cycle Management manual (SDLCM)
• Developed processes and procedures for operations management including standard operating procedures (SOPs)
• Developed White Papers to communicate information technology testing results to the director and to make recommendations for software products
Technical Writer
Federal Aviation Administration (FAA)/Wood Consulting Services
Washington, D.C. - December 2010- May 2011
Wrote and edited multiple advisory circulars, notices, and government orders to assists FAA field members in performing well and managed client relationships
• Managed multiple projects simultaneously in a deadline-driven environment
• Created government orders, regulations, handbooks, technical standards, and advisory circulars to support policy development and publishing
• Provided technical review, editing, and documentation quality assurance for documents, products, and technical papers that meet specific customer requirements
and includes application of substantial-matter knowledge for coordination and publication
• Performed research and fact-checking to prepare specific government documents for coordination and publication
• Formatted documents to include writing, illustration, interpretations, and depth of coverage for coordination and publication
Journalist (Staff Writer)
California Times- California, PA 2007-2009
Researched, wrote, and edited front page articles for the town newspaper
• Researched newsworthy information for validity
• Interviewed diverse types of people/designed questions for interviewees
• Wrote news stories for publication
• Edited news stories to prepare for publication
Marketing Associate
Pennsylvania State Employee Credit Union (PSECU)
California, PA 2007-2008
• Learned standard marketing concepts, practices and procedures through hands-on experience
• Promoted Pennsylvania State Employees Credit Union (PSECU) products and services in the e-Center on campus to increase membership
• Educated students, faculty and staff about PSECU services to increase credit union members’ retention rates
• Demonstrated how to use automated delivery systems located in the e-Center to support credit union members
• Assisted in the application process for PSECU membership and services
EDUCATION
Master of Arts, Organizational Communication, Bowie State University, Bowie, MD 2010-2012
Internal Communications, Public Relations, Marketing and Advertising
Bachelor of Arts, English, California University of Pennsylvania, California, PA 2005-2009
Journalism, Technical Writing, Copywriting and editing
CERTIFICATES & AFFILIATIONS
7 Habits of Highly Effective People/ Franklin Covey certificate
President of NAACP college chapter
Certificate of Continuing Education from Rockhurst University Continuing Education Center: How to disarm and defuse conflict and confrontation
Grantseeking for Nonprofit Organizations certificate from the Foundation Center
National Association of Black Journalists member 2008-2013
Attended conference “Twitch 2013: Communication in the Age of Social Media” sponsored by Mopwater PR