Strongly driven by the desire to continue to fly higher and higher,
in order to grow, to find new professional experiences,
let me give you my CV hoping you will find it interesting
and would like to meet me and see my portfolio.
My world made of creativity has been enriched with something special:
a new catalogue has been considered the best in Europe
and also reached the podium in Boston, USA.
Senior Art Director, if required, also freelance, with a solid knowledge of visual communication,
available for creative challenges targeted product launches and corporate promotions,
in general: Adv pages - Leaflet - Fleyer - Manuals - Catalogs - Corporate brochures - Magazines
Corporate ID - Calendars - promotional items - Packaging - web presentations - and everything
revolves around the world of graphic design, creative and execution, from design to post produc-
tion and printing on paper and web. Management of projects below the line and above the line.
Milan, April 2014
I authorize the use of my personal data according to Law 675/96
Paola Zerbi
resident in italy
20066 Melzo - Milan - via Isonzo, 3
foreign languages: English
B licence
Tel. +39 335/62.58.569
email *************@*****.***
C U R R I C U L U M - V I T A E
From 2003 up to 2011, I have been part of the Marketing Division of an International Holding Company,
Zepter International, that covers 5 brand divisions: Home Art, Home Care, Luxury, Cosmetics and Medical,
as International Art Director. In Italy I coordinate a creative group of 8 graphic designers and I also supervise
the international graphic teams. I am in charge of the entire creative development of all media-communica-
tion graphic supports above and below the line, aimed at the promotion of the brand.
I take care of the photo-shooting, both still-life and model shoots, and for the latter I personally contact the
agencies to choose the models through castings.
I manage all suppliers (photolithographer, printers and service suppliers in general)
In few words: 9 years of intense international experience.
My responsibility is to maintain the high quality of the work, always proposing new projects in respect and
unconditional control of processing times, in interaction with other departments on the development of coun-
tless briefings received, with high creative abilities and recommendations, and firm sense of responsibility.
From 2004 up to 2007 I worked as a Art freelancer with the Group Moët Hennessy Italia,
with brands Veuve Cliquot - Moët&Chandon - Dom Perignon.
MY CAREER
2001-2003
From January 2001 to April 2003, I collaborated with an Image and Communication Agency
based in Florence, as an Art Director and Production Manager for their Milan office.
I managed the entire workflow in Milan, in terms of organization and achievement, namely:
• creativity, development and realisation of projects below the line
• direct contact with customers
• in charge of all suppliers
1999-2001
from April 1999 up to June 2000, I collaborated with a Multinational Telecoms Company
in the Marketing Department as an Art Director and Production Manager
I promoted the corporate design
• creation of graphics and advertising material: ADV pages, logotype, folders, brochures, posters,
displays and forms for the sales of the telephone cards
• imaging and graphic design for calling cards and websites
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1994-1999
From May 1994 up to April 1999 I collaborated with Avon an American Multinational Company ac-
tive in the cosmetic, fashion, lingerie and home accessories business as Art Director in their internal
House Agency - Marketing Department. I followed the promotion of the corporate design by creating
the graphic support material, ADV pages, folders, brands and packaging.
• realization of the catalogue for the Sales force
• coordination of the photo sessions for still-life and model photo-shooting
• organization of the models casting
• contact with suppliers (photolithographer, printers and service suppliers in general).
1990-1994
From february 1990 up to March 1994, I collaborated with a Sponsorship and Advertising Agency
as Art Director and Production Manager
• realization of creative and graphic material above and below the line: television spots,
ADV pages, editorials, POP - window and counter posters, exhibition stands
• selection and managing of suppliers.
1988-1990
I collaborated with a Publishing Company, with the exclusive right for the A.C. Milan publications,
as Graphic Designer. I proved myself to be self-sufficient in managing and organising my job, from
creation to post-creation, photolitho and printing.
I was in charge of the creation and the electronic layout on MAC platform of books, journals, trade
magazines, folders and any kind of gadgets like: stickers, pins, caps, t-shirts, flags and “anything
that makes promotion”.
1987
July 1987 - Graphic and Advertising Technical Diploma
October - During my studies at the School of Architecture at the Polytechnic in Milan
I collaborated with a Graphic Studio as a Junior Art
• realisation of layouts
• creation of brands and illustrations with various graphic techniques
• hand page layout of a magazine throughout the entire production process.
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MY PROFESSIONALISM
Excellent team player, great skills to cope with the various need of the Communications world
with an intensive creative, graphic and executive contribution, from brainstorming to finished project.
The curious spirit, versatility, sympathy are my strength.
Accustomed to working under pressure on multiple projects simultaneously, always with a smile,
maintaining the concentration and respecting the deadline.
I work in Macintosh system using all the programs of the Creative Suite,
Photoshop - Illustrator - InDesign - Acrobat - Flash
oltre a Word - Power Point - Excel e Quark XPress.
Currently I am specializing in Social Media Marketing, SEO
and Web Design using Dreamweaver, WordPress, After Effect and Edge.
sincerely