ROBERT J. RUELLE Business Development, Sales and Operational

Expertise

Financial Services ? Technology ? Automotive

SENIOR MANAGEMENT EXECUTIVE

Strategic Planning, Business Development and Operations

International experience, inclusive of Latin America, Asia and Europe.

High performance, results-driven Senior Executive with a career

demonstrating visionary leadership, expertise and distinguished performance

in market niche identification, business development, and operational

management of North American operations. A catalyst for change, combining

tactical execution of strategic initiative with strong leadership of cross-

functional staff and a degree in Business Management. Successful business

start-up and new market development, consistently bringing each to

sustained profitability. Proven history in increasing National Accounts

throughout the United States.

C O R E S K I L L S

B U S I N E S S D E V E L O P M E N T A N D K E Y A C C O M P L I S H

M E N T S

1. National Accounts Development

2. Lead study team in the planning and development of the Haas Mill Drill

Center.

3. New distributor partnerships at the center; generating a product

currently sold internationally.

4. Reduced distributor cost through a negotiation program with local

colleges, effectively creating a "showroom" within the college and

reducing overhead.

5. Established an innovative national training program allowing all

training centers encompassing High

6. Schools, Vocational Centers, Training Centers, Community Colleges and

Universities,

7. The program significantly improved customer satisfaction by providing

quality operators and increased market share.

8. Directed all activities for major International Manufacturing

Technology Show in Chicago.

9. Coordinated successful merger of two culturally diverse divisions into

a profitable and efficient single group.

10. Led business development activities in the securing of the company's

largest South American manufacturing partnership

.

CAREER HISTORY

SW Industries March 2013 - Sept 2013

Director of Sales - Machine tool manufacture for automated production

systems.

Production evaluations

Part and program evaluation

New program launch

Market segment studies

1. New North American office launch Research & Analysis Skills

2. Business Start-Up / Strategic Plan

Work closely with Factory & Engineering

ROBERT J. RUELLE

CAREER HISTORY CONTINUED

GROB SYSTEMS INC. 2009 - 2011

Director of Standard Machines

Machine tool manufacture for both standard machines and production systems

1. $390M Sales U.S. Sales

2. Hiring and Managing all Distributors

3. Submitting all final proposals

4. Specking all Stock Machines

5. Redesigning all Marketing Brochures

6. Mobile Showroom Concept

7. Overseeing all Trade Show Booths

8. Designed all Trade Magazines Layouts

ASD INTERNATIONAL 2007 - 2009

VICE PRESIDENT OF OPERATIONS

Internal consulting company focusing on senior executives at Marubeni and

Horkos Machine Tools

3. Work closely with International Leadership, Engineering,

Manufacturing, Technical Support

4. Finance in the development of an effective sales strategy, short- and

long-range strategic planning, sales quotas, forecasts and budgeting.

5. Direct overall operations for corporate and multiple facilities,

inclusive of direct staffing of supervisors

6. Leadership provision for all location staff

7. Development and Project Management

8. Strategic and Tactical Planning

9. Continuous Process Improvement

10. Efficiency & Productivity Improvements

11. Knowledge Management

12. Problem Identification & Resolution

13. P&L Management

14. Negotiations

15. Research & Analysis Skills

16. Business Start-Up / Strategic Plan

17. Customer Needs Assessment

B&P PROCESS EQUIPMENT 2006 - 2007

INTERNATIONAL SALES MANAGER

Industrial machinery and equipment manufacturing company.

1. Oversight of all sales, marketing, budgets and the development /

maintenance of customers

2. Supervised 16 direct reports, contract sales personnel, and 36

distribution agents.

3. Successfully combined two sales divisions into one sales force through

product and sales training

4. Contributed to increased sales, profit margins and cost reduction

ROBERT J. RUELLE

CAREER HISTORY CONTINUED

EQUILEASE FINANCIAL SERVICES 2005 - 2006

NATIONAL PROGRAM MANAGER

A full-service leasing company, financing industrial and commercial

equipment for vendors

1. Directed program start-up activities

2. Establishing and servicing accounts nationally for distributor

3. Manufacturer private labeling program.

4. Design distributor contracts with complete training

5. Travel throughout United States weekly

HAAS AUTOMATION 2001 - 2005

BUSINESS MANAGER

Manufacturer of CNC vertical and horizontal machining centers, CNC lathes,

rotary tables and indexers.

1. Developed and maintained superior distributor relationships within

Midwest and East Coast

2. Oversaw 26 offices, 250 sales personnel and 230 servicemen.

3. Key contributor in the planning of major marketing events and customer

4. Developed and maintained programs national accounts

5. Over 3000 vocational and educational institutions are currently using

Haas Automation.

6. $230M in Sales Territory

MITSUI SEIKI, USA 1999 - 2001

MIDWEST REGIONAL SALES MANAGER

Manufacturer of jig boring machines, jig grinders, horizontal and vertical

machining centers, 5-axis machining centers and screw grinders.

1. Oversight of 10 distributors, and 40 sales personnel

2. Representing of Mitsui Seiki USA

3. Sales territory in Michigan and Eastern Canada.

4. Training of all distributor personnel

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