Sales Marketing

ADITYA (ANDY) DWIVEDI

Mobile Phone: 630-***-****; Email: ***********@*****.***

MARKETING / SALES / BUSINESS DEVELOPMENT EXECUTIVE

~ 10+ years of experience in B2B marketing and sales of technology-intensive capital products ~

~ MBA with Bachelor’s Degree in Chemical Engineering ~

PROFESSIONAL EXPERIENCE

Chicago, IL

2004-Present

Leading provider of digital technology solutions ($500,000-$1 million price point)

Headquarters in the Netherlands with manufacturing and R&D center in Belgium

Director of Marketing – North America (2011-Present)

Senior Marketing Manager (2008-20011)

Marketing Research & Communications Manager (2004-2008)

Part of Xeikon’s senior management team for North America. Formulate marketing and sales support strategy

as well as the related tactical execution plans for achieving market share and revenue growth objectives.

Develop and manage the annual marketing and sales support budget across a wide spectrum of activities,

ranging from PR and brand management to lead generation and market research. Conceive product launch

initiatives and sales commercialization tactics. Create financial tools to demonstrate ROI/total cost of

operations. Head the Chicago-based technology demonstration and testing center. Lead product training for

territory sales managers and distributors. Oversee and manage sales automation tools (Salesforce.com) and

CRM solutions.

Significant achievements in 2013:

Generated more than $10 million in sales and increased sales pipeline by $15 million through marketing

and lead generation efforts despite a tough economic climate for capital equipment purchases

Exceeded integrated marketing campaign goals by 300% based on the number of leads generated.

Improved brand awareness by 50% in one of Xeikon’s major verticals with limited advertising budget.

Implemented sales commercialization tactics for more than 5 new products in 2012-13.

Reduced benchmark & sample turnaround times by 25% in the North American technology center.

Improved company website traffic by 30% and reduced bounce-rates by 20%.

Developed a cohesive social media strategy for the company and launched its presence on YouTube,

Twitter, LinkedIn and Facebook.

Received accolades for the design of Xeikon’s 3,000 square feet booth at a major industry tradeshow.

Won prominent industry awards for Xeikon (InterTech™ Technology Award and Innovation Award).

Established key partnerships and co-marketing agreements with leading industry suppliers.

Trained more than 10 territory sales managers during the course of the year.

References:

“As VP-Marketing at Xeikon, I directly managed Andy. He is a self-motivated individual who took on an

increasing number of responsibilities without hesitation. He initiated several diverse projects, and

successfully executed them. I recommend him strongly.” Glenn Toole, VP of Sales & Marketing, MCS

“I’ve known Andy for more than a decade, and I have always been impressed with his intelligence,

integrity, and communication skills. He is a great team player and performs well in collaborative

environments. He is highly strategic and an intuitive problem solver with a great eye for detail. I endorse

him without reservation.” John Kaufman, Product Manager, Fujifilm North America

ADITYA (ANDY) DWIVEDI, Page 2

PROFESSIONAL EXPERIENCE (cont’d)

Rochester, NY

2003-2004

The Printing Industry Center at Rochester Institute of Technology (RIT) is the preeminent institution in the

country for graphic arts research.

Graduate Research Analyst (Internship while pursuing MBA)

Conducted primary and secondary market research to assess the convergence of digital printing and

photofinishing industries. Developed a detailed report on the findings within four months (versus the

goal of eight months). Developed perceptual mapping tools to provide a snapshot of the two markets.

Presented the results to senior executives of RIT’s industry partners.

“The primary focus of this project was to investigate the convergence of the photo-finishing and digital

printing markets. Andy, with his strong foundation in technical and marketing skills, excelled at this job.

He was very thorough in his research of the markets and, more importantly, he could summarize his

research into a well-documented report that was clear and useful to me. Any organization would be lucky

to have someone like Andy as their employee. He has my full endorsement and my support.” – Nitin

Sampat, Professor, RIT

Rochester, NY

2003-2003

Questra was one of the leading providers of remote monitoring software solutions. The company was acquired

in 2008 by Axeda Corp.

Marketing Consultant (Internship while pursuing MBA)

Conducted primary marketing research to determine Questra’s strategic approach towards the

production imaging market. Assessed industry receptiveness towards Questra’s remote diagnostics

solution through face-to-face meetings with major digital equipment manufacturers. Determined the size

and scale of the production imaging market through secondary research. Provided actionable

recommendations to Questra’s senior management within three months from the project start date.

“Andy was one of our finest graduate students who worked on research for the Printing Industry Center

at RIT and its partners such as Questra. His work was always thorough and insightful. He met all deadlines

and was very comprehensive in his scope of work. It was a pleasure working with him.” Dr. Patricia

Sorce, Graduate Program Director, RIT

EDUCATION

MBA, Rochester Institute of Technology (RIT), Rochester, NY

Dual Specialization in Marketing & Sales and Technology Management

Graduated in the top 1% of the 2004 class

Inducted in Beta Gamma Sigma honor society for academic achievements

Highest scores in the class in Marketing, Sales, Economics, Statistics, Strategy and Ethics courses

Bachelor of Technology, Bharathidasan University, Trichy, India

Specialization in Chemical Engineering

Graduated in the top 1% of the 2001 class (2ndrank among 800 students)

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