Sales Customer Service

Mark Mersky

**** ** ****** **. * *** 203-***-****

cell

Portland, OR 97229 **********@*****.***

Professional Summary & Qualifications

http://www.linkedin.com/in/markmersky

Highly effective advertising sales, media marketing and digital sales professional. Successful

positions with television networks, digital media, cable TV, out of home, print, media agencies

along with national, regional and local client / accounts. Strategic media & communications

planning, media negotiation, activation, media / research and audience engagement know-how

plus sales promotion skills. Excellent sales & client service credentials. Active contributor &

collaborator. High energy, hands-on, personable & flexible.

Accomplishments & Contributions

Generated $1 million dollars in Portland ad sales targeting regional & retail accounts.

Digital & traditional. Incremental business initiatives launched with: Healthcare, education,

automotive, destination travel, credit union, household goods, legal services, pro-sports, pet

services, events, resorts, politicals and restaurants. KATU.com, Oregonian & CCO.

Personally sold $2,000,000 in print and web display advertising across vertical B2B

channels, e-newsletters and client / event sponsorships. Worked effectively and managed

relationships with the top 20 television networks, media agencies and interactive/online

clients. Doubled 2007 online sales in first three months of 2008. TelevisionWeek/AdAge

Key player for cross-platform revenue performance and project management across 40 Time

Warner Cable / AOL Local markets. Developed integrated ad sales promotions &

sponsorships generating $5 million+ in new revenue.

Initiated new business & account development activities generating $600K+ for Adlink, Los

Angeles, the nation’s leading ad sales, digital cable interconnect. As company ambassador,

accelerated incremental revenue & client development activities with Major Studios,

Television Networks, Political Candidates, Automotive & Consumer Packaged Goods.

Recognized for leading and managing one of the industry’s top ad sales marketing programs

and affiliate sales teams nationwide. Achieved or exceeded goals for 10 consecutive years.

Advanced A&E local revenues from $.06 to $.26 /per sub/per mo. across 60 million

subscribers.

Fisher Interactive / Fisher Communications (KATU.com & KOMOnews.com) 2012– 2013

Interactive Account Executive. Portland / Seattle

Successful new business development and account management in the following verticals: health care,

insurance, destination / tourism, automotive, airlines, pro sports, financials, politicals and education. (Re-

organization of digital sales with TV sales team necessitated position change.)

Oregonian Media Group – OregonLive.com / MIX Magazine / Advance Digital 2012

Multi Media Sales Executive / Print, Advanced Digital Sales / Achieved 110% of goal. Portland

Medical services, audiology, NBA sports team, major musical instruments retail, antiques & education.

Clear Channel Outdoor & Digital Out of Home Networks 2010- 2011

Sr. Account Executive. Portland

Successful sales and new business development targeting regional & retail accounts.

Significant revenue generated from customer upsells and new client acquisition across 15 verticals.

Digital Consumer Solutions, Inc. Start-up 2009- 2010

National Sales Manager DOOH Digital Out of Home / Place Based Advertising Phoenix

Leveraged marketing, content, sales training, tech, pre-post performance and executive management

to support local / regional media & client partner ad sales revenue / share operations.

Television Week / Crain Communications, Inc. 2007- 2008

Eastern Sales Director Ad Age Publications New York

Television trade publisher reaching media planning managers, client marketing and media directors as well as

senior television buying executives coast to coast.

Accelerated print, digital video pre-roll and web display advertising revenue. Sold B2B channels, digital e-

news and National Upfront Event sponsorships. $2,000,000

Consulting 2003-2006

Jack Myers Media Business Report™ Myers Publishing, LLC New

York

Developed revenue generation strategies for the Jack Myers Media Business Report™ including

corporate subscriptions and Myers Research Suite™ of viewer engagement products.

Account services and client activation with top 20 media agencies & television network groups.

Public Television National Productions PBS Station Group New York

Initiated relationships with senior marketing, corporate PR & national media account / prospects

including Verizon, United Technologies, Stanley Tools, Met Life and Sharp Solar Energy.

Represented producers with: KCET/Los Angeles, WTTW/Chicago, KQED/San Francisco,

KERA/Dallas, WQED/Pittsburgh, Connecticut Public TV and OPB - Oregon Public Broadcasting.

Time Warner Cable Media Sales / AOL Local / Time, Inc. Print 2002-

2003

Sales & Marketing NY & Stamford CT

Led corporate partnering, cross-platform sales and promotion initiatives.

Primary role in communicating and executing successful sales promotion strategies with top 20 cable

networks plus experiential marketing events across Time Warner cable systems, AOL Local geo-targeted

platforms and Time Inc. metro publications . ( AOL / TWCMS corp restructuring forced group lay-off.)

ADLINK - Los Angeles 1999-

2001

Client Services Time Warner Cable, Charter & Cox Communications New York & Los Angeles

Expanded national client relationships, deal renewals and upsells with key decision makers & advertisers.

Activated client solutions applying Adlink’s Advanced TV audience targeting technologies:

Adcopy® and Adtag ®. Spearheaded company partnership with advanced TV players.

A&E Television Networks - A&E / HISTORY Affiliate Ad Sales & Marketing 1989-1999

Achieved or exceeded sales, marketing service and client development goals for 10 consecutive years.

Received A&E President’s Award for Customer Service – Top 10 Employee

Earned Cable TV Advertising Bureau (CAB) President’s Award – Industry Leadership

Gold Mark Award Winner - Cable Television Marketing (CTAM) / Sales Communications

Additional experience: Media planning & buying: A&E/History, local cable TV services, Coors Light Beer,

family restaurants, retail financial, P&G & Sprite

Software: MS Office Suite, Google DART/ DSM, Salesforce, Media Tactician, Extensive Internet

Education: BA The George Washington University, AMA Integrated Marketing & Communications, Laredo

Digital Sales, eBusiness Strategies - Northwestern University / Kellogg Professional Program.

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