Sales Manager

Shan Williams

*** ******* ******

Baxley GA *****

Email: *********@*****.***

Cell: 912-***-****

OBJECTIVE

To seek an opportunity that aligns with a progressive company in the Customer Service/Hospitality Industry pursuing

innovative solutions that generate & promote quality service and to provide excellent Customer Service for the continuing

needs of the organization.

ACCOMPLISHMENTS

Developed new approach to marketing in Senior Housing Industry that

resulted in a 12% increase in occupancy statistics.

Created innovative lead acquisition approach resulting in 28% higher net

profits for 5 consecutive years.

Consistently increased occupancy retention percentages in multiple

markets for all companies through sales, marketing and general

management.

EXPERIENCE

2012-2014 Hinesville Hotel Management, LLC Hinesville, GA

DBA-Quality Suites

Operations & Sales Manager

• Responsible for the daily Operations and Sales (Leisure & Military Group Bookings)of the property

• Responsible for all aspects to include HR, Training of all new hires, payroll, AP/AR

• Managed a staff of 14 employees which consist of a departments: Front Desk, Hskp. & Maintenance

• Ordered all property supplies from approved vendors required by Choice Hotels International

• Increased the Property to an overall 90% to 95% Occupancy and a $79 ADR during my tenure as Operations

& Sales Manager w/ Group & Individual Reservations

2010-2012 Performance Hospitality Group Cordele, GA

Area General Manager/Director of Sales

• Responsible for daily Hotel operations & sales for three properties which included GA, SC, & NC

• Duties include Human resources, Training, Payroll, AR/AP, daily reports to the Corporate office & daily bank deposits

• Maintained proper inventory & ordering of all Hotel supplies for each property

• Managed a staff of 36 employees throughout these three properties

• Managed all departments & their daily performance which include Front Desk, Housekeeping & Maintenance

2007-2010 Days Inn & Suites Fernandino Beach, FL

Resident General Manager

*Responsible for day to day operations of a 164 room full service property with a lounge and restaurant.

*Managed all departments of the hotel and oversaw duties and operations of the managers for the lounge and restaurant w/

a staff of 52 employees.

*Other duties included HR, Payroll, Accounts Receivable, Accounts Payable, daily bank deposits & corporate reports. Also

handled all the ordering of hotel supplies and inventory control of liquor for the lounge and housekeeping supplies.

*Maintained an 85 to 90% occupancy w/ an ADR of $89.00.

*Increased group revenue 28% through sales calls and community outreach.

2002-2007 Holiday Retirement Corp. Salem, OR

Facility Manager/Marketing Manager

• Managed daily operations for four (4) different facilities during my tenure w/ Holiday . Range of 115 – 232 apartments

of the four facilities to include IL, AL and Memory Care.

• Promoted to Marketing Manager for five 100-200 unit retirement communities in the Southern region within the

corporation.

• Responsible for training sales team, created motivational sales team environment and promoted staff public relations

agendas.

• Maintained 95%-100% occupancy rating for each community through our dedication of Community Operations with

continuous community outreach, seminars, luncheons and house visits in the Senior community for those seniors of interest.

2000-2002 International Hotel Management Memphis, TN

VP of Operations

• Responsible for daily operations of Sales, Marketing & HR departments for two 140 room hotels.

• Created Sales & Marketing material and training processes.

• Managed internal audits to reconcile budget scope.

• Increased group reservations using SMERF and corporate travel reservations.

• Promoted property ranking to #2 in Southeast region of its Brand.

1995-2000 Holiday Inn TN, AL & FL

Director of Sales & Marketing

• HR Director for 300 unit hotel.

• Relocated to AL facility as property Sales Manager.

• Generated new market sector revenue by booking corporate & leisure group reservations.

• Relocated to FL facility and promoted to Director of Sales & Marketing for 320 unit hotel.

• Created company sales training policies and procedures for sales team.

• Increased and maintained hotel occupancy at 94%.

EDUCATION

Bachelor of Science - Public Relations GPA 3.8

Middle Tennessee State University

Murfreesboro, TN

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