Marketing Sales

kristy gibson

CELL 757-***-**** • E MAIL **********@***.***

LINKEDIN http://www.linkedin.com/pub/kristy gibson/7/334/229/

OBJECTIVE

Combine smart strategic thinking along with a 14 year track record in marketing, advertising, sales and public relations

that will help increase the company’s brand awareness. My business perspective has allowed me to implement marketing

plans start to finish using market research, managing projects, and being creative to meet business objectives. I believe

that anything is possible with the right attitude, hard work and determination.

EXPERIENCE

Reed & Associates Marketing, Full Service Advertising Agency 2011 2013

Client Specialist – Window World

• Managed account list of over $1.5m in annual media billing

• Client list included Window World Corporate Franchising, Window World of Los Angeles, CA; Charlotte, NC;

Roanoke, VA; Chattanooga, TN; Louisville, KY; Mooresville, NC; Denver, CO; Hartford, CT; Altoona, PA; Greenville

& Greensboro, NC

• Met with individual store owners in their markets twice per year

o Gained insight as to how stores were run and current state of business

o Established relationships with local media partners

o Directed and facilitated TV shoots in storefronts with local TV station shooting the video

• Recommended and managed marketing budgets of $150,000 to over $700,000 determined on market

o Advised on new media opportunities and those that were not generating leads or return on investment

• Calculated and analyzed monthly analytics based on year to year sales vs. goals, number of leads from marketing

sources, determined ROI from marketing programs, and reviewed with each client

• Created and expedited a $200,000 franchise advertising program over 6 months for Window World Corporate

and in first month they received 20 new leads

• Provided day to day communication via phone, email, and online meetings with clients

• Represented clients when working with media providers to negotiate the best value

• Coordinated home shows with client, John Andretti, and numerous race cars/motorcycles; including radio

shows/promotion, print and online ads, and press releases

• Facilitated the communication with Window World of Charlotte and the DIY channel for a video segment where

new windows were installed

• Handled all client requests and necessary follow up on a daily basis

Pilot Media 2007 2011

Sales & Marketing Executive

• Managed and maintained account list of large local businesses and national companies of over $2 million in

annual billing

• Clients included Haynes Furniture, The Dump, Kramer Tire, Tread Quarters, Big Lots, Total Wine, Willis Furniture

• Responsible for creating, selling, and implementing marketing programs to large local businesses

• Partnered with other members of Pilot Media on numerous strategy sessions for clients and potential clients to

discuss ideas, thoughts, ad creation and placement (print and online) for Town Center of Virginia Beach, City of

Virginia Beach, Rose & Womble Realty, Distinction Magazine, local Automotive Dealerships and Virginia Beach

restaurants

• Secured the number one furniture retailer, Haynes Furniture, back into the newspaper after being out for three

years resulting in gaining $1 million in revenue between print and direct mail

o Provided day to day communication via phone, email, store visits with media department and store

manager

o Established relationship with owners and media department at Haynes Furniture and The Dump and

was invited to the grand opening of The Dump in Atlanta, GA

o Handled direct mail program for Haynes and The Dump in Philadelphia, Dallas, and Houston

Met with the US Post Office in Richmond for tour of facilities to determine how the clients mail

was being handled and to reinforce the importance of timeliness in delivery

Rose & Womble New Homes 2005 2007

New Homes Marketing Director

• Managed 8 people of various levels

• Represented clients when working with media providers to negotiate the best value for 40+ communities

• Clients included Armada Hoffler, Stephen Alexander Homes, Hearndon Construction, Kahn Development, Quality

Homes, Sadler Building Corporation, Precon Construction, Harvey Lindsay

• Developed strategic programs, creative messages, budgets and effectively delivered presentations

• Oversaw the creative marketing of The Westin Residences at Town Center

o Gathered specified style guide, images, copy and other materials by working with Westin

Corporate/Starwood Hotels to maintain brand integrity

o Coordinated the creation of all marketing materials including photography (lifestyle and aerial),

brochures, floor plans, pre sale presentations, print and online ads, and virtual 360 floor plans

o Coordinated Sales Center creation

o Directed multiple events for buyers at restaurants at Town Center

• Presented all marketing elements of The Westin Residences and Studio 56 to Armada Hoffler corporate

• Implemented plan to track and monitor all advertising spending for builder clients to stay within budgets

• Organized creation and maintenance of websites and new home section of the Rose & Womble website

The Virginian Pilot 2002 2005

Sales & Marketing Executive – Real Estate

• Developed and presented yearly strategic plans to manage 60+ accounts including new business

• Clients included Rose & Womble Realty, Re/Max Alliance, SunTrust Mortgage, Hampton Roads Realtor

Association, Commercial Real Estate Council, Terry Peterson

• Established and implemented a Commercial Real Estate Marketplace with CREC in the Business Section resulting

in $150,000+ in new revenue

• Influenced team that implemented and sold New Homes Monthly resulting in $80,000+ of new business

• Created, presented and executed an advertising program to the largest real estate client, Rose & Womble Realty,

resulting in the highest contract signed and fulfilled at $1 million

ACHIEVEMENTS

Created partnership with Girls on the Run of South Hampton Roads for community awareness/recruit

•

volunteers/coaches and update all marketing materials

o Found new sponsor for the two yearly runs with Kohl’s who will donate $500 per run and 3 volunteers

o Coordinated event to explain what and how to participate with director and board in attendance; 20

attendees resulted in 2 new volunteers

Managed the marketing of The Westin Virginia Beach Town Center Residences and Studio 56 in Virginia Beach

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Town Center working with Armada Hoffler, 2005 2008

Won 7 Tidewater Builder Association ‘Stanley Awards’ & 8 Peninsula Home Builder Association ‘Sales &

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Marketing Council Awards’ on numerous new home marketing pieces, 2006

Virginian Pilot PRISM (People Recognized in Sales and Marketing)

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o Team of the Year – Growth & Automotive, 2010; Major Salesperson of the Year Pilot Direct, 2009;

Major Salesperson of the Year Virginian Pilot Finalist, 2009; Team of the Year Real Estate, 2004; Major

Salesperson of the Year Virginian Pilot Finalist, 2004

Alpha Phi – President, 1999 2000; Vice President Recruitment, 1998 99, Vice President Program Development

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1997 98

EDUCATION

Old Dominion University

BS, Communications, with an emphasis in marketing/public relations, 2001

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