Marketing Sales
Resume:
**********@*****.*** +1-818-***-****
SUMMARY
§ Over 19 years of crafting metric-led integrated marketing and product development strategies for Fortune 500
companies driving high CAGR and managing full customer acquisition, activation, retention and monetization
§ Tenacious, avid technologist and entrepreneur with solid track record of success building innovative platforms
and products in USA, LATAM, Asia and Europe
§ Builder of great teams. Currently building and optimizing a high-performing team of analysts, producers,
marketers, designers, and engineers
PROFESSIONAL EXPERIENCE
9 /13 – P resent M attel, Inc., El Segundo, CA
Director, Head of Mattel Game and App Studio
Driving Mattel’s gaming and app strategy including product design, marketing, monetization, and retention on mobile,
online, cloud, social and console platforms.
Major Contributions:
Key decision maker for customer experience focused on intuitive UI/UX design that drives business results
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Exceeded financial targets by 375% and turned studio into a profit center within two quarters
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Instituted a culture of analytics-driven decision making, resulting in over 40 million downloads on a single title
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P&L responsibilities for global game and app studio
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Strategic driver of product features, roadmap, marketing and monetization strategies for Mattel’s portfolio of
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games and apps
Managing complex deal negotiations across multiple business owners, stakeholders, leading platforms,
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developers and publishers
Working globally to develop and execute integrated marketing and brand strategies
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1 0/09 – 8 /13 K onam i Digital Entertainm ent, El Segundo, CA
Sr. Director, Head of Online, Social Media & Mobile
Developed product and marketing strategy across digital and traditional media and platforms to maximize user
acquisition, retention and monetization driven by analytics for multiple regions for Konami - the largest Japanese
video game publisher.
Major Contributions:
§ Developed and optimized marketing campaigns that increased conversion on key metrics resulting in 120%
to 140% achievement of revenue goals for the last three years
§ In the first six months:
o Increased site traffic by 300 percent over previous year.
o Increased number of Twitter followers by 200 percent.
o Increased Facebook fans by 1,227 percent. Achieving over 12 million in 2 years.
o Increased YouTube views by 1,076 percent.
§ Responsible for P&L and strategic relationships for Konami’s mobile platform driving multi-million unit downloads
of iOS and Android apps
JAMES KWON Page 2 of 3
**********@*****.*** +1-818-***-****
Drove the strategy for international online, social and mobile marketing campaigns that increased sales and
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market share including specific executions in USA, Canada, Brazil, Mexico, Chile and Argentina resulting in 1.2
million unit sales – outstripping all competition in LATAM
Identified and built two multi-million dollar ventures by building business cases and selling it to the executive
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board
Created a system of high-level analytics that drives higher business performance and decision making in all
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facets of the marketing execution.
Architected customer engagements and marketing campaigns on digital, social and mobile platforms including a
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gamified, global CRM system that leverages multiple social networks to better manage and increase lifetime
value of customers
1 2/98 – 0 9/09 i Savvy, Granada Hills, CA
Executive Director
Main business developer, marketer, project, and product manager at this web development and marketing company
focused on delivering results through rigorous analysis, testing and execution.
Major Contributions:
§ Orchestrated company start-up and growth in a highly competitive and fast-changing market
§ Created online marketing campaigns leveraging market and customer segmentation, social marketing, widgets,
video, and CRM
§ Set branding strategy and managed product development and lifecycle, and continuous improvement for
Fortune 500 and SMEs
§ Led the re-branding of EJA – a healthcare IT consulting group – that increased their visibility and brand
§ Crafted branding and marketing mix for CTX International’s – a computer display manufacturer – that helped
them establish a clear brand differentiation in a growing commoditized category
§ Creating a new revenue channel for eMemories – Online digital photo company – helping them realize 245
percent increase in conversions
§ Defined and rolled out an integrated information architecture for GRC – a imaging supply manufacturer – that
increased their operating efficiency and returned a high ROI
§ Led the development of an online channel for Seville Classics – a CPG company – and achieved high CAGR
using extensive data-driven metric and analysis tools for continuous product improvement
2/98 – 12/98 Envision Group, Torrance, CA
Senior Account Executive
Created strategic plans, led development, launched, and optimized online marketing for U.S West and Aerial at this
Internet agency.
Major Contributions:
§ Conceived, developed, implemented and managed Fortune 500 company B2C and B2B web projects with
multi-million dollar budgets
§ Created the business case, project definition, consumer testing and on-going improvement for a telecommuter
site for U.S. West that generated higher per account revenue and profit
§ Managed the online engagement program for Aerial – a regional mobile carrier – that increased subscriber sign-
up rate and retention
JAMES KWON Page 3 of 3
**********@*****.*** +1-818-***-****
3/95 – 1/98 Metropolis Entertainment, Los Angeles, CA
Associate Publisher, Head of Online Division
Launched and directed the online division of this publishing company with magazines ranging from video gaming to
style and design. Drove brand and product development, advertising, subscriber growth, client relations, internal
and external multi-disciplined teams.
Major Contributions:
§ Managed all phases of product lifecycle for online properties and grew site traffic to over one million unique visits
per month and established it as a popular destination for 13-34 age market
§ Gained a deep understanding of customers through focus group studies and database-driven analysis and
formulated these findings into strategy and development of editorial, creative, marketing and communication
programs for Metropolis’ network of web sites, and ensured that lessons learned were shared and capitalized
upon by other divisions
§ Increased advertising revenue by 250 percent by working closely with advertisers to create and implement
innovative online and traditional advertising and marketing campaigns
§ Developed technology, processes, methodologies and personnel to ensure continued growth in a rapidly-
evolving environment
EDUCATION
MBA, UCLA Anderson School of Management, Los Angeles, CA
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