Sales Marketing

Overland Park, Kansas

Email: **********@*****.***

Cell: 316-***-****

SEAN ROARK LinkedIn

PROFILE

STRATEGIC COMMUNICATOR AND RECOGNIZED HIGH-PERFORMER WITH MULTI-FACETED SALES AND MARKETING EXPERTISE

PROFESSIONAL EXPERIENCE

Marketing Manager – Village Shalom, Overland Park, KS October 2006 – Present

Responsible for the development and implementation of all marketing communications initiatives

o Plan strategic campaigns for multiple service offerings with varying target markets

o Graphic design and copywriting – collateral and traditional marketing campaigns

o Direct marketing – email and direct mail

o Digital communications – social media, website, oversee SEO and AdWords

o Monitor and report campaign ROI – conversions, impressions, engagement and source-tracking

Co-manage independent and assisted living sales process – assess and assign incoming leads and

manage one-third throughout the sales process

o Played a key role in increasing independent living occupancy from 70% to 100%

o Instrumental in achieving elite-level assisted living occupancy – consistently above 96% for six

consecutive years

Oversee communications for multiple departments – writing, proofreading and brand consistency

Develop annual marketing plan and budget

Manage photo shoot and video production – casting, shot list development and scripting

Developed comprehensive brand guidelines and oversee the consistent utilization of brand assets

Plan and facilitate trade show exhibits, community events and open houses

Communications Coordinator – Ryan International Airlines, Wichita, KS September 2005 – July 2006

Created, published and managed employee newsletter

Coordinated recruiting process through ad placement, resume review, phone-screening, interview

coordination and final offer negotiations

Developed and performed off-site new-hire and benefits presentations

Media Assistant (Internship) – Associated Advertising, Wichita, KS May 2005 – September 2005

Evaluated media opportunities to recommend strategic plans

Outlined media plan specifics with account service to ensure accurate messaging to clients

EDUCATION

The University of Kansas, Overland Park, KS December 2012

Master of Science in Integrated Marketing Communications

Wichita State University, Wichita, KS May 2005

Bachelor of Business Administration in Marketing

AWARDS

MOMBA Award Winner – October 2013, Best Resident Event; October 2012, Best Traditional Advertising

Campaign and Judge’s Choice – RetirementHomes.com

Employee of the Month – October 2011, September 2009 and July 2007 – Village Shalom

SOFTWARE PROFICIENCY

Adobe Creative Suite (InDesign, Photoshop, Illustrator and Dreamweaver), Drupal, WordPress, HTML &

CSS, MS Office, REPS (industry-specific CRM)

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