Project Manager Marketing

K ELLY COLL I NS

508-***-**** / *********@*****.***

C A R E E R P R O F I L E : M A R K E T I N G C O M M U N I CA T I O NS P R O F ESS I O N A L

H ighly creative and web-savvy marketing professional with over 15 years experience

s trategically building market presence and driving revenue growth within competitive and

d iverse industries by building high-impact marketing campaigns that consistently meet

aggressive goals. Strong leader known for exceptional drive and positive atti tude.

Expertise in:

Marketing Campaigns & Promotional Programs ■ Social Media Optimization & Marketing ■

P roduct Launches & Brand Management ■ Corporate Identity Development ■ Channel

M arketing ■ Website Development & Management ■ P roject & Budget M anagement ■

I nteractive Internet Marketing ■ Database Management

■ P ublic Relations & Press Release Writing ■ Search Engine Optimization & Marketing ■

A daptive Writing for In ternational Markets ■ Research & Analysis ■ E mail Marketing ■ G raphic

A r ts Design

P R O F ESS I O N A L E X P E R I E N C E

Marketing and Social Media Consultant, KACMARCOM, Great Bar r ington/Amherst, MA

(2010 – present)

Independent marketing and social media fi rm advising a wide range of clients on marketing

s trategies including: internet marketing, social media and networking, website development,

marketing research, and strategic planning. As consultant, assist clients in greater visibility

and growth by developing and maintaining websites, coordinating A-Z t rade shows and events,

email marketing campaigns, Facebook, Twit ter, Google Analytics, Blogs, YouTube marketing, e-

newsletters.

Recommend/implement strategies for recruiting new followers and members, fostering

loyalty across all social media properties while optimizing marketing communication

s trategies.

Develop proposals detailing allocation of funds and the metrics in measuring successes of

each avenue to further understand productive uses of resources (analyze each client’s

marketing budget, r isks, needs and objectives.)

Support marketing initiatives through a wide range of external and internal communication

p rojects including consistent and aggressive online marketing (eblasts, e-newsletters, e-

campaigns, etc.,) sales communications, collateral, promotions, advertising and direct mail.

Provide daily oversight of online communities, including interacting directly with members

to promote brand messaging.

Create new avenues for clients in understanding “a picture is worth a thousand words” –

effectively communicating the difficult concept of the importance of visual image in the use of client’s

marketing.

Marketing & Communications Project Manager, T he Mahaiwe, Great Bar rington, MA

(2011 – 2012)

H i red to plan, direct, manage and implement this organization’s marketing communications

activities.

Charged with web development; managing multiple projects from initiation through post

l aunch i mplementation and maintenance, and directly communicating project status with

clients, team members, and management.

Coordinate with developers and outside resources in the development of approved site or

application r equirements from project initiation through post launch phase.

Responsible for communicating consistent messages across print and electronic media.

Ensure that key, strategic messages are communicated effectively to target audiences.

Oversee product/market development; gathering, analyzing and utilizing market research.

Develop/maintain continuous Social Media strategy and work with Google Ad words,

Facebook, Constant Contact, Twit ter, eblast, Web-t rends, Google Analytics and email

monitoring.

K ELLY COLL INS P AG E 2

PR O F E SS I O N A L EX P E R I E N C E CO N'T

Event Marketing Consultant, Ventfort Hall, Lenox, MA (2009 – 2010)

Promoted from Office/Marketing Manager due to recognition by senior management and board

members for exceptional skills, creativity and enthusiasm.

Conceived/drove advertising, increasing public awareness, visibility and generating more

v isitors.

Created print advertising including determination of most strategic locations and

saturations.

Served as vital collaborative partner with advertising agency in generating and proofing

f inal public relations materials including all press releases and newsletters.

Eliminated costly outside vendor in taking full accountability and oversight of completely

overhauling website including content, updates and target marketing.

M arketing Di rector Consultant, Priority Express, Bloomfield, CT (2009)

Contract consultant retained to research and implement all areas of marketing dynamics

i ncluding developing quarter to quarter marketing and budgeting plans and revamping

website.

Increased brand awareness significantly by designing and implementing new e-marketing

p lan including mass marketing of banner ads, e-newsletters and campaigns.

Completely revamped website developed through in-depth research creating targeted

messages and user friendly multi-functions and online ordering capabilities.

Oversaw specifics of successful social media plan and email campaigns analyzing various

metrics.

C hannel Marketing Project Manager/Consultant, EMC, Hopkinton, MA (2008)

Ensured marketing success (EMEA and APAC) and quick implementation of ideas through

expert management of deadline-driven schedules and t imelines. Created dynamic action plans,

delegated tasks and delivered superior client support. Produced web content, data sheets and

service letters, as well as plasma screen editing and monitoring.

Key developer for the wri ting and development of video shows for internal and external use;

developed on-line communication for internal employees.

Served as international liaison managing weekly phone calls with international partners to

gain feedback on needs and reported back to domestic personnel and implemented requests

w hile maintaining f lexibility.

Encouraged open f low of communications in holding round table discussions, frequent

b rainstorming sessions, collaborative research reporting and observing various techniques

a ll which contributed to the success of various marketing campaigns and website

management.

Contributed well-received ideas and strategies that were implemented by senior-level

managers and led to involvement on the ground f loor of several ultimately successful

p rojects.

Marketing Communications Consultant, E MC, Hopkinton, MA (2005 – 2007)

Researched and analyzed existing marketing programs to identify challenges then

developed workable profitable solutions.

Contributed to various marketing campaigns and provided corporate writ ing and website

management services.

Authored corporate briefs and releases and contributed to preparation of employee manuals

and international newsletters.

K ELLY COLL I NS P AG E 3

PR O F E SS I O N A L EX P E R I E N C E CO N'T

Owner/Web & Event Consultant, MARCOM Consulting, Framingham, MA (2003 – 2008)

Developed marketing plans, coordinated vendors and organized/facilitated t rade shows. Wrote

marketing materials, built/updated websites, provided market analysis and target evaluations.

Created financial, web, internet, press and print ad marketing plans for wide range of

clientele including non-profits, insurance and retail.

Successfully organized various events including small shows, A-Z dinners, golf tournaments,

g iveaways, and food raffles; sold advertising for events and executed search for participating

businesses.

TE C H N I C A L SK I L L S & AP P L I C A T I O N S

PMP Professional courses■ Facebook for Business ■ Facebook Developers, Forums, Showcase &

B log

■ T ribe Networks ■Salesforce ■ F riendster ■ L inkedIn ■ i Contact ■ Google Analytics ■ Google

A dWords ■VerticalResponse■ Webex ■Blogs.com ■ Spoke ■ TopHosts ■ T wit ter ■ Homesite ■

NewsGator ■ M icrosoft Office Suite ■ Java ■ A dobe Acrobat ■ F TP/ DreamWeaver ■ F rontPage ■

F lash GoLive ■ H TM L ■ PageMaker

■ P hotoShop ■ V isual InterDev* 6.0 ■ P ro Ed ■ Q uarkXPress ■ CorelDraw

AD D I T IONAL E XPER I ENCE

I nternational Marketing Communications Specialist, Process Software, Framingham, MA

(1995 – 2002)

E D UCAT IO N & T RA I N I NG

Bachelor of Ar ts in Communications/Marketing

New England College, Henniker, New Hampshire

Web Master Certificate, New Horizons, Waltham, MA - ongoing

Email Expert Certificate, Constant Contact, Waltham, MA - ongoing

Social Media Expert Certificate, Constant Contact, Waltham, MA – ongoing

Constant Contact Seminars:

The Power of Email and Social Media Marketing ■ Social Media Marketing ■ Social Media and

Small Business ■ T he Power of Email Marketing and Online Surveys to Boost Business ■ T he

S tate of Social Media

■ B uilding Relationships with Donors and Prospects through Email Marketing

Additional Webinars and Online Courses:

iContact: Power of RSS Marketing to Boost Your Business into Overdrive ■ B uilding Good

Relationships by Using Public Relations & Email ■ M arketing: Super Charge Your Event

P romotions ■ Getting Engagement With Your Email Marketing ■ C reating Content For Social

Media and Email Marketing ■ How To Use Social Media and Email ■ Activating A Grassroots

Cause Online with Email Marketing ■ Using Social Media and Press Releases To Get Noticed ■

T wit ter Best Practices and Email ■ How To Write Good Email Newsletter

RE F E R E N C E S - AVA I L A B L E U PO N R EQ UEST

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