Sales Human Resources

L U IS M. AME L I NCKX

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OPERAT I ON S / LOGI ST I CS / M ARKET I N G

Kn own as dyn amic bu si ness i n novator / bu i ld er, h an d s-on lead er and cr eat i ve solu t i on s pr ovi der w h o

t i r el essl y d r i ves organ i zati onal success an d d el i vers i mp r essive bott om-l in e i m pact.

Goal-dr iv en sen i or sup ply chai n and pr odu ct man ager i n leadi n g gl obal cor por ati ons. St ream l i ne

opera tion s to i mpr ov e qu ality, effici en cy, and p rofits. Qu ick ly assim i l ate, an aly ze, and process m u lt i pl e-

sour ce com pl ex data and t r an sform resu lts in t o i n t er n al & exter n al customer sol u t i on s. E xtensive gl obal

t r av el an d l i v i ng & w or ki ng i n, and cu l t ur ally adapt ed to t he N or th A meri can, Sout h A mer i can,

E u r opean, an d Asia n m ar k ets. F l u ent i n E n gli sh and Span i sh, an d good k n ow l edge of F r en ch . U n i t ed

Stat es

an d Canadi an per man ent residency. BSIE and M BA, pl us M aster ’s i n I n t ernat ion al M a rk eti n g.

E x per t i se/str engt hs:

● Gener al M an agem ent ● Strategic M ar k eti n g Pl ann i n g ● International B usiness

● Suppl y Chai n M an agement ● Revenue & P rofit G rowth ● Logist i cs & T ran spor tat i on

● Business/Product ● Operati ons & F i n anci al ● Sales Operati ons

Development A n alysi s

PROFESSIONAL

hibu, T he Woodlands, Texas

2012 - 2014

Formerly Yell Group, hibu – a $2.9B annual revenue organization - is a leading provider of print and digital

services, which helps small businesses compete in the print and digital world ( http: / / w ww.hibu.com ).

Di rector of Sales Operations - DSO

Managed support functions essential to increase productivity and effectiveness of the US Hispanic sales

organization.

• Supported the equitable assignment of sales force quotas and ensured quotas are optimally allocated.

• Proactively identified opportunities for sales process improvement. Worked closely with Sales

E nablement inspecting sales process quality and prioritizing opportunities for improvement.

• Monitored the accuracy and efficient distribution of sales reports and other intelligence essential to the

sales organization.

• Coordinated CRM technologies – SFDC and Eloqua implementation - to support field sales teams.

• Coordinated t raining delivery to sales and sales management within the US Hispanic sales organization.

• Worked with Finance and Human Resources, providing assistance on the application of sales

compensation program policies and procedures.

T HE U N I V ER SI TY O F P HOEN IX, Houston, Texas

2011

The nation's largest accredited private university; w ith more t han 17,000 highly qu al if ied i n structors, over 180

campuses, and I nternet delivery worldwide (http: / / www. phoenix.edu ).

Associ ate F ac ulty I nstruct or

Associa t e Facu lty i n t h e Sch ool of B u si ness & M a nagement for on-gr oun d campus. Faci li tati n g oper at ions,

strat egi c busin ess managemen t and m ar k eti n g cour ses for u n derg ra du ate an d g r adu ate st u dents. Perfor m i n g

du ti es rel at ed to t h e del i ver y of cu r r icu la i n an i n -classroom setti ng.

C UL I N ARY I N ST ITUTE L E N OTRE, Housto n, Texas

2012 - 2012

The Culinary Institute LeNôtre provides beginner s and profession als with the best possible i nnovat ive

t raining and continuing educat ion in the culinary arts (http: / / www.culinaryinstitute.edu ).

Adjunct I nstr u ctor

Teach i ng Span ish cour ses.

MBC D I R E CT L LC, Houston, Texas

2006 – 2010

Financial services company focu sed on implementing prepaid card solutions and card loyalty programs for

merchants and e-coupon initiatives with $2.5M to $5M in annual revenue ( www.mbc-d i rect.com ).

Di rector of O p erations

Recr ui t ed to an d dev el oped oper at i ng i n frastruct u re for star t-up card -tech n ol ogy ventu r e. D rov e/l ed

bu si n ess processes, sales/m arket ing strat egies, f i nancial systems, and a ll oper ations t o penetra t e pr epaid

b illion-dollar global mar k et . Deli v ered super i or end-t o-end cu stomer exper i en ce t o p r epaid card cust om ers

t h r ou gh m ail, call center an d electr on ic/on l i n e ch ann el s. Ma naged $350K an n u al opera ting budget. Repor t ed

to CEO an d Pr esi den t.

• L ed product devel opm en t an d i m plemen tat ion pr ocess for Car d B en efits Pack age t h at i n cl u ded t h r ee

car ds (Di scov er D ebi t car d, M BCI Benefits Card and Savi n gs Car d) t ar get ing U.S. H ispan ic popu l ation .

• L ed pr oduct devel opm ent an d l aun ch effor t s for M ast er Card pr epai d car d i n Puer t o Rico. M an aged

f easi bi lity assessment (con cept and bu si n ess pl an ) and i m plemen t ation p r ocess.

• Incr eased M B C D i r ect mer ch ant net work base 60% i n 9 mont hs --from 750 to 1200 + mer ch ants--

after l eadin g pr oduct redevelopment effort.

• Id en tif i ed e-cou pon car d oppor t u n it i es and refer r al sour ces, i nter acted w i t h par t n er company decision

m aker an d n egot iat ed cont r acts and p ri ci n g.

PUU MSOFT CO. L TD., Bangkok, T hailand

2004

Leading Asian-Pacific p rovider of web-based business application s based on M icrosoft technology. O ffers

i nnovative software solutions to improvement of human capit al development, performance ma n agement a nd

B 2B e-commerce. Provides cust om software development services, al ong w ith consulting and training. $3.5M

i n annual revenue (www.puu m soft.co.th ).

Marketing & B usiness D evel opment M BA I ntern

Provided f u t u re strategic d irect ion for perfor m ance m anagement softwar e based on balanced scorecar d system.

Wor ked closel y with boar d of d i rectors t o creat e Asi an Region al strat egi es. Repor t ed to E xecuti v e D i rect or.

• Drove softwar e appl i cation for 5-yr. Asia n Regi on str at egic pl an . Tar geted $15M gr owth i n 5-year ph ased

appr oach .

• Incr eased br an d awar en ess 50% among key cust omer s by part i ci pat in g i n top-3 m aj or t r ade sh ows:

SAP Su mmIT 2004; PMAT T h ail and H R F orum & E xposition 2004; Softw are F air 2004.

• M anaged on i nt er im basis cross-f u nctional team t h at customized product l au n ches t h r ough out A si an

m arket.

• Expanded m ar ket i ng com m unicat ion pr ogr ams t hroughout Asian Regi on u tili zing i n dustr y-leading

i n it i at i ves.

PAPEL C O NT I NUO P R I NT SHOP, L i ma, Perú

2002 – 2003

Top leading-edge Peruvian graphic compa n y, with $500K to $1M estimated annual revenue (www.papel-

continuo.com ).

General M anager

Accoun t able f or m eeti n g an d exceedi n g sal es & m ar gin budgets w ith support of dedi cat ed sales for ce. D i r ected

executi on of pr odu cti on an d qu ality contr ol pr ocess. T ar get ed P& L oppor tun iti es, execut ed pr ofit & pr ocess

i mp r ovem en t pl ans, met an d exceeded cu st omer serv i ce sta n dar ds for commer ci al and r eta i l cu stom ers.

M a n aged $100K ann u al operati n g bu dget, 3 direct repor ts and 15 staff per son n el . Repor t ed to B oar d of

D ir ectors.

• Developed t op-not ch cu stomer portf ol i o a ttr acti n g i n vest ment g r oup t hat bou ght com pany, p rovi di n g

25% ROI.

• Posit i on ed co. as l eader i n commer ci al pr int i ng i n dustry by i n tr oduci n g f irst custom er-f ocu sed, dedi cat ed

sal es t eam.

• Reen gin eer ed criti cal m an u f actur i ng p rocesses, ach i evin g 20% r edu ction i n mat er i al cost s & i mp r ovi n g

p rofit g r owth.

• Transf or m ed oper at i on al or i entat i on fr om product i on to cu stom er focu s by leadin g cross-f u nct ion al

team to addr ess effici en cy, pr oduct qu ality, dist ri bu ti on i ssu es an d cu stom er satisf act i on.

BR I N K’S I NC., L i m a, Per u

1997 – 2002

Peru’s l argest security t ransportation a nd cash logistics compan y. Leader i n p r ovid i ng secure solutions for

r isk p rocesses a nd h igh-quality comprehensive m anagement of assets and docu ments, with estimated $25M

a nnual revenue (www.hermes.com .pe).

Senior D i stri bution M anager

Ma naged $1M per son al documents d i visi on, i ncl u di n g 40 empl oy ees (5 di rect r eports + 35 staff) i n call center,

secu r i t y vau lt, or der m anagement, m ater i al l ogist i cs, I T progr amm i n g, and deli v er y. M an aged pr oj ect s f rom

i n it i al consul t at i on t h r ou gh f i n al impl em en t ati on . M an aged $100K an nu al oper ating budget. Repor ted to VP of

Docu men t D istrib u ti on.

• Reen gin eer ed servi ce depar t ment, set- u p t otal qu ality t eam s an d i m pr oved on -ti m e del iv ery f rom 65% t o

95%.

• Id en tif i ed f irst L at i n Amer i can V ISA credit/ debit car d em bossin g ser vice oppor t u n ity for f in anci al

i n sti t ut ions, w h i ch pr ovi ded $1.15M i ncrease i n pr oj ected revenue.

• Ch osen t o receive t r ai n i ng on check-pr ocessing i n Ch i l e i n order t o expan d Per u ’s p r odu ct portf ol i o an d

r educe dependen ce on docu m ent distri bu t i on.

FOR MUL A R I O S P E R U ANOS P R I N TSH O P, L i m a, Per ú

1996 – 1997

Trusted full-color printing company speci al izing in on-demand commercial printing services, with estimated

$3M annual revenue

Senior P rod u ct M a n a ger - GTM

Over saw p re-product i on an d p r odu cti on stages w h i l e m on i tori n g pr odu ct stan dar ds an d i m plemen ti n g qu al ity-

contr ol pr ogr ams. Managed $300K annual operating budget, i ncluding leading 4 d irect repor t s & 16 staff.

Report ed to General M anager.

• Created 1st strat egic pl ans, i d entif yi n g l abels/checks pr int in g mar k et gaps, resu lti n g i n +30% sal es &

p r ofits i n 2 yr s.

• Restr u ctu red product i on schedu l i ng, i n t r oduced i mpr oved m ater i al pl an n in g p rocedu r es; r educed l abor

costs 20%.

MA N UF ACT U RAS D E P A P E L - M ANP A, M ar acay, V en ezu ela

1993 – 1996

Venezuela’s leading paper m anufacturing a nd conversion company for i ndustri al, commercial, d omestic,

school a nd office use, w i t h $1.2B annual revenue.

Production M ana ger

M anaged $350M Reams & B usin ess F orms 75-em pl oy ee busin ess u n it & $50M budget. Repor ted to VP,

M an u fact u rin g.

BER T R AND F AU R E AUTO M OT IVE S UPP L I ER, M a r acay, Venezu ela

1992 – 1993

Leading compan y in Venezuelan m arket that manufactures seats & spare parts for major automobile assembly;

$15M annual sales.

Production M ana ger

M anaged i n t eri ors & uph olst er y busin ess u n it w ith 45 employees & $5M ann u al bu dget. Repor ted to VP,

M an u fact u rin g.

ED U CATION

MBA, T h e U n i versity of N orth Car ol in a, Kenan-Fla gl er B usi ness School, Ch apel H ill, N C - 2005

M ark eting and G lobal Supply Chai n M an agement concen tr ation s.

Master’s i n I nter n ational M arketing, Tec of Mon t err ey - San I gnaci o D e Loyol a U n i versity, L i m a,

Per ú - 2001

Bachelor of Science i n I ndustr i a l E ngineering, U ni v ersi t y of L i m a, L im a, Peru - 1986

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