VP Strategy, VP Marketing, Consulting Director, Strategy Director

F. SCOTT MARTIN

*** ***** ******

Winnetka, IL **093

312-***-**** (mobile)

***********@*******.************.***

Career Summary

** ***** ** ********** ****** a diverse set of industries working directly with customers, managing relationships,

analyzing business issues, creating solutions, and delivering results for customers and businesses. Focused on

leading initiatives to deliver economic and business process improvements – consistent and proven track record of

results.

Work Experience

North American Corporation Chicago, IL 2012 - 2014

Vice President, Strategy & Marketing

Director, Strategy & Marketing

- Led strategic development and deployment of NA’s new sales and marketing strategy –

segmented market, identified 3,000 new prospects and over $2B in potential revenue, restructured sales territories,

implemented custom Salesforce.com deployment, developed marketing support model/materials and launched

program with 100-person sales team.

- Created and implemented two major supplier partner initiatives for all three divisions of the

business – delivering over $2 million in incremental profit per year.

- Designed website, hired partners and led initiative to develop the new NA.com.

- Led multiple cross-functional teams that developed the content and coordinated all

logistics/events for NA’s first ever 3-day National Sales Meetings in January 2013 and 2014.

- Promoted in March 2013.

QuantiaMD, Quantia Communications Chicago, IL 2010 - 2011

Vice President, OTC Business

Regional Vice President, Client Service

- Promoted in Sept 2011 to build new Over-The-Counter and CPG business unit; closed/delivered

$500K with Quantia’s first two non-pharmaceutical programs.

- Responsible for sales, client development and service delivery for Mid-West and West clients of

web/mobile educational and interactive platform for Doctors.

- Sold, managed and delivered over $6 million in pharmaceutical customer revenue in first 10

months.

NVISION, North American Corporation Glenview, IL 2004 – 2010

Director, Consulting & Business Development 2009 - 2010

Director, Solutions Development Group 2004 - 2008

Architect of NVISION’s go-to-market methodology (NDEPTH™ ) for Marketing Supply Chain

-

outsourcing; delivered 20-30% savings to customers and grew NVISION 4x from 2004 to 2008.

- Leader of cross-functional corporate growth analysis reviewing 6 potential new markets,

reporting directly to CEO; integrated new facility acquisition made in Feb 2010, and launching second phase of

growth initiative

- Responsible for corporate and business development via client consulting initiatives, customer program

development and implementation, constract negotiations – 18 new program accounts.

- Customer results: improved marketing return on investment, marketing operations process reengineering, cost

benchmarking/savings, headcount reduction, facility elimination, online ordering platforms, web-to-print models.

A.T. Kearney, Inc. Chicago, IL 1994 - 2004

Principal

Manager

Associate / Summer Associate

April 2014

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- Extensive consulting experience across transportation and automotive industries – key clients included

vehicle manufacturers, airlines, railroads, truckers and service parts providers.

- Developed and implemented all aspects of e-Business strategy for the largest corporate Internet startup.

Wrote proposal, staffed 60-person global team and led firm’s #1 project yielding over $30 million in revenue.

- Implemented sales improvement plan at a US auto company – increased contribution $80 million.

- Delivered ocean carrier selection model reducing cost >15% for RSA’s largest chemicals manufacturer.

- Identified 10%+ savings opportunity in four areas of MRO / Indirect materials and services.

- Assessed and implemented LTL network and terminal improvements delivering 20% cost reduction.

- Office leadership: Chicago In-office Training Program – formed team of Chicago-based consultants and

created consultant training program; Recruiting Manager – Kellogg recruiting manager.

- Intellectual Capital: White paper – Pricing Optimization – Strategic Insights and Technology

Enablement(2002); White paper – How the Internet is Revolutionizing the Used Car Industry (2000)

- Firm recognition awards: Intellectual Capital Development, 2000 & 2001; Great Client Work, 1999 &

2000.

American Airlines New York, NY 1990 - 1993

Division Analyst

Commercial Sales Account Executive

- Built profitable Manhattan corporate sales territory from scratch to $7.5 million/year.

- Analyzed divisional share trends, managed sales incentive plan, developed automated tool to track

and identify anomalies and recommended share improvement actions to vice-president.

Education

Kellogg School of Management Evanston, IL June 1995

Master of Business degree with Distinction, June 1995

- Awarded Beta Gamma Sigma Honor Society and Dean's Honor List; Finance, Marketing, Transportation.

Brown University Providence, RI May 1990

Bachelor of Arts degree, magna cum laude, May 1990

- Awarded IBM Thomas J. Watson Memorial Scholarship; Concentration in political science.

April 2014

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