RODERICK L. NICOLAS
Saudi Arabia address : Al Basateen Dist. 3, Madinah Road, Jeddah, Saudi Arabia
Philippines: 218 Isabel Village Subdivision, Tabang, Plaridel, Bulacan
Mobile Nos. +63-916-***-**** *+63-999-***-**** * +966-***-***-***
Email:****.****@*****.*** /****.****@*****.***
CAREER OBJECTIVE
To secure a good position in a high growth company with considerable advancement
opportunities. Ideally, in a business development capacity with an emphasis on Sales, Marketing,
Management, Administration and IT.
SUMMARY OF QUALIFICATIONS
Highly competitive, systematic, organized, disciplined and goal oriented.
Excellent communication skills demonstrated by ability to work with people of diverse
Backgrounds. Quickly establish rapport with others.
Resourceful and committed. Versatile and adaptable. Experienced in providing written and
Oral presentation.
Personable, articulate and professional in both appearance and manner.
Driven to learn and apply new ideas and skills. An effective team player.
Enthusiastic, creative and willing to assume increased responsibility.
Unique ability to adapt quickly to challenges and changing environments.
WORK EXPERIENCES
MARKETING MANAGER – May 09, 2013 up to Present
SAFEWRAP – GROUND HANDLING LOGISTIC
Al Basateen, Madinah Road, Jeddah, KSA
Duties and Responsibilities:
Identify and manage new business opportunities including proposal creation, responses
presentations, promotions and advertising and other client sales requirements.
Manage demand generation programs and new business pipeline to ensure company
sales and return on investment (ROI) targets are met.
Support teams in the development and implementation of client relationship
management programs to ensure client satisfaction and retention
Assist in the development of new service offerings aligned to market demand and client
needs.
Develop and implement brand awareness programs including outbound marketing
campaigns, thought leadership programs, executive speaker bureaus and conference
management and attendance efforts.
Develop and deliver marketing communications programs including marketing collateral,
public relations and online strategy creation and management .
Monitors and evaluates granting of discounts as part of the promotional activities of all
terminals.
Develop strategies to meet client satisfaction & address their needs to improve in relation
to our products & services
Prepares regular status report of marketing strategies and plans.
Direct all staff under his department and other employees as needs arises.
Other duties as assigned by the management.
TRADE MARKETING AND ADMIN STAFF (TMAS)/FIELD AUDITOR – Feb. 28, 2012 up to May 04,
2013
ACTISERVE CORP. (Exclusive Nestle Distributor in Bulacan, Upper Valenzuela & Lower Caloocan)
Bulacan Metro Warehouse, Sta. Rita, Guiguinto, Bulacan
Duties and Responsibilities:
Responsible for the activation and monitoring of Cycle Plan implementation in the
distributor, and conducts AR confirmation and national program audits while in the field,
acting as field auditor:
- Coordinates with all the heads of operations (General Trade Manager, salesmen) with
regards to the activation of Cycle Plan
- Provides all the allocation and deployment of POS materials and stocks to the sales team
in relation to Cycle Plan Execution
- Gathers feedback from the trade by conducting market visits in relation to cycle plan
execution, coordinates and update the Principal in the overall implementation of Cycle
Plan in the distributor.
- Consolidates all feedback and monitoring reports and submits to the RFOE and ASM for
proper action planning.
- Ensures on time submission of all liquidation requirements to the ASMs after the end of
each cycle plan execution. **execution pictures of national programs for prompt
liquidation of programs budget
Sales Reporting and Analysis:
Assist the OM in Local Trade channel and customer assessment consolidation and analysis.
Consolidate regional market intelligence and feedback to evaluate field and key account
strategies.
Suggests local programs together with GTMs ( In alignment with the ASM’s) to address brand
& category performance in specific channels
Agency Coordination
Support the third party promotions agency in the attainment of it’s KRA’s
Set job objectives & establish a regular work / contact plan with Agency Promotional
Coordinators in supporting the merchandising & promotional programs of all channels
within assigned territory
Set and manage the process of planning, allocating and disposing regional promotional
materials and premium items in alignment with the directions set by the principal.
SALES AND MARKETING MANAGER April 2008 up to February 15, 2012
MOUNT ST. MARYS INSTITUTE (MSMI)
A1 Building, San Pablo, Malolos City, Bulacan
Duties and Responsibilities:
Oversee and analyze operations and performance of the company
Recommend Sales and marketing strategies when necessary to ensure that quotas are met
Conduct Assessment and proposed improvements to systems and procedures in areas such
as Sales, marketing, record management and communications
Recommend/Plan the reorganization of Sales Staffs of the company
Conduct Assessment & Orientation to prospective/potential clients
Handle over all public relation and customer service
Develop and implement advertising campaigns appropriate for print or electronic media
MARKETING ADVISER/GUIDANCE & CAREER PLACEMENT OFFICER (GCPO) Sept. 2007
Mar.2008
INFORMATICS MALOLOS (Sumapang Matanda, Malolos City, Bulacan)
ASIAN COLLEGE OF SCIENCE & TECHNOLOGY (Pob., Sta. Maria, Bulacan)
Duties and Responsibilities:
Supervise Marketing Personnel (Consultants), coach and motivate the team.
Conduct Career Talks/IT Seminars to potential clients
Perform marketing strategies to meet sales targets
In charge of the Career Development and Outreach Program (CDOP)
Handle public relation and customer service
Other works assigned by immediate superior
DISTRIBUTOR SALES SUPERVISOR June 2007 to August 2007
ALT BEV CORPORATION (COLGATE PALMOLIVE)
La Trinidad, Baguio City, Benguet
Duties and Responsibilities:
Supervise Sales personnel, coach and motivate sales force team.
Establish methods to meet work schedules and coordinate work activities with other
department/units
Resolve work problems and recommend measures to improve sales and collections.
Prepare reports regarding sales volumes, merchandising and personnel matters
Train sales staff in job duties and company policies
Recommend personnel actions such as hiring and promotions
MARKETING DEPARTMENT HEAD (November 2005 to May 2007)
INFORMATICS COMPUTER INSTITUTE – MALOLOS CITY
Sumapang Matanda, Malolos City, Bulacan
Duties and Responsibilities:
Supervise Marketing Personnel’s (Consultants), coach and motivate the team.
Conduct Career Talks/IT Seminars to potential clients
Recommend appropriate IT training and Education courses to prospective enrollee;
Explain the scope and topics covered for each of the courses
In charge of the ICL Orientation for each SOC (start of class) of IT training courses
Perform marketing strategies to meet sales targets
Prepare and submit weekly/monthly sales plans to the Center Business Manager
In charge of the Career Development and Outreach Program (CDOP)
Handle public relation and customer service
Other works assigned by immediate superior
DISTRIBUTOR SALES SUPERVISOR (September 1999 to June 2004)
PUBLICIS INTERBRAND, INC. (NESTLE Exclusive Distributor)
San Nicolas, Tarlac City, Tarlac
Duties and Responsibilities:
Supervise Sales personnel coach and motivate sales force team.
Establish methods to meet work schedules and coordinate work activities with other
Department/units
In charge in Sales, Promotion & Merchandising Planning and implementation to met
Company objectives & goals
Resolve work problems and recommend measures to improve sales and collections.
Train sales staff in job duties and company policies
Recommend personnel actions such as hiring and promotions
Prepare weekly/monthly reports to Operation Manager
Handle public relation and customer service
Handle Key Accounts clients
SEMINARS AND TRAININGS
Kuwait Int’l Airport Development Forum – Kuwait Int’l Fair Ground,Kuwait (Dec. 8 9, 2013)
Airport Security Int’l Conference & Exhibition – Jeddah Hilton Hotel, KSA (May 27 28, 2013)
Web Design (MX Flash/Joomla) – Ermita, Manila (April 2009)
System Training – Power Play (MACOLA), Sta. Rosa, Nueva, Ecija (November 13, 2007)
BCP: Selling Methods/Techniques Sta. Rosa, Nueva Ecija (August 28, 2007)
System Administration (Nestle Encore) Pines Hotel, Baguio City (November 2002)
Good Warehouse Keeping 8 Waves Water Park, San Rafael, Bulacan (February 2004)
Q2 Business Meeting (Kick Offs) Subic, Olongapo, Zambales (Nov 2003) /(Jan 2004)
How to Sell (Selling Seminar) IIC, SM North Edsa, Quezon City (December 03, 2005)
EDUCATIONAL ATTAINMENT
Bachelor of Science in Commerce Major in Accountancy (1999)
Philippine School of Business Administration (PSBA)
Aurora Blvd, cor. Katipunan, Quezon City
Short Course: AutoCAD 1 (2006)
Informatics Computer Institute
Malolos City, Bulacan
COMPUTER SKILLS
Proficient in Joomla Web design platform
Proficient in Microsoft Office ( MSWord, MS Excel, MS Powerpoint, MS Access, Moviemaker )
Experienced with Windows 95, 98 and XP
Proficient in Internet Usage
Knowledgeable in AutoCAD 2D and PhotoShop
Knowledgeable in PC Networks & Troubleshooting
Knowledgeable in Macromedia Flash 8
ACHIEVEMENTS
Accomplished Company ISO 9001:2008 Certificate and Documentation
Merchandising Champion in LSF and SSF Accounts – Regional Level (Dec. 2012)
Highest ever Sales Achiever for Alt Bev Corp. with 107% for North Luzon (July August 2007)
Consultant Sales Achiever for three (3) consecutive months (May – June 2006)
Best Distributor in Reach Category (2004) – Nestle Distributor (Publicis)
DOST Scholar Recipient/Awardee (1995)
1st Honorable Mentioned (Elementary) JC Youth Leadership Award (1991)
District/Regional Quiz Bee Champion (Grade 4 – 6)
PERSONAL INFORMATION
Nickname : Derek
Age : 36
Date of Birth : Jan. 21, 1978
Place of Birth : Balagtas, Bulacan
Height : 5’7”
Religion : Roman Catholic
Civil Status : Married
Spouse Name : Juddie Osorio Nicolas
Spouse Contact No : +639**-***-****
ORGANIZATION/AFFILIATION
Member (Feb 04, 2012 up to Present)
Knights of Columbus (KofC)
Nuestra Senora Del Rosario Parish Church
Pulong Gubat, Guiguinto, Bulacan
Member (November 2010 up to Present)
Extraordinary Ministers of Holy Communion (Lay Minister)
Nuestra Senora Del Rosario Parish Church
Pulong Gubat, Guiguinto, Bulacan
Member (1995 1997)
Junior Philippine Institute of Accountants (JPIA) Bulacan Chapter
Longos, Malolos City
Member (1991 up to present)
Soldiers of Christ Catholic Charismatic Community (SOC)
Bulacan Chapter
CHARACTER REFERENCES
AVAILABLE UPON REQUEST
I hereby certify that the above statements were true and correct to the best of my knowledge and
belief.
RODER ICK L. N ICOLAS