Alberto Perugini
***** ********* **** ****** - ******** Pines. FL 33028 - Tel: 919-***-****
***********@*****.***- www.linkedin.com/in/albertoperugini/
OBJECTIVE International Management Position in Sales and Marketing
1. Proven leadership skills in sales & marketing
2. Extensive commercial experience in influencing credibly and effectively
at all levels of the organization, including executives and C-level.
3. Languages include English, Spanish, Portuguese, and Italian.
4. Extensive experience with parts and Services.
5. Developed and implemented strategic sales/marketing plans and brand
management/ Latin America
6. Developed and managed leading Global OEM accounts, including, Kenworth,
Navistar,Scania,and DAF.
7. Extensive experience with direct customers as well dealer network
8. Extensive WW experience with automotive/ machinery products including
P/L management, parts / services, logistics and inventory management.
MBA in International Management, Bachelor of Metallurgical
Engineering.
EXPERIENCE
Mack Trucks International - A Subsidiary of Volvo Trucks
Regional Sales Director Latin America - November 2012 - Present
Responsible for truck sales and parts including marketing strategies for
Mack vocational trucks, totaling over 700 truck sales annually. Supported
strategic customers and dealer network. Among the responsibilities
development of P&L, annual plan, forecast, new product introduction, sales
costs, analysis of market share in the region, inventory control,
financing, and competitors analysis.
. P & L $87,5M, having an increment of 20% in one-year period
. Took the lead role to implemented financial program in the
region
. Implemented an effective program related to body-builders
reducing costs by 15%
Mack Trucks International - A Subsidiary of Volvo Trucks
Director - Retail Support and Development - Greensboro, NC - May 2010 -
October 2012
Responsible to develop and to coordinate soft product, (aftermarket
products such as parts and services) such as parts programs, services,
telematics, and new offerings including price strategies and systems for
key strategic customers in the USA and Canada..
. Responsible to leverage group infrastructure to optimize the efficiency
and effectiveness of key construction customers' after market performance
mainly parts and services products.
. Leverage Brand capabilities of VCE and Mack Trucks.
. Developing goals, budgets and forecasts for soft products in key
construction customers soft.
Caterpillar Inc. - Building Construction Products Division
Director Sales - Cary, NC - Jan 2007 - April 2010
Responsible for Commercial and Marketing strategies for small (compact
equipment) and medium sized machines, as well as strategic plans related to
product development, aftermarket products and competitive intelligence in
Latin America. Took a lead role to implement One-Stop-Shop concept through
dealers' rental facilities.( Sales/Parts/Services/ Rental). Developed and
implemented a global account program supporting national accounts.
. Overall $500M sales.
. Develop Parts and services strategies for small contractors market.
. Brand management and strategy focus on small contractors markets
. Responsibility for commercial and marketing strategies.
. Competitive and strategic studies involving key WW competitors.
Caterpillar Financial Services - Remarketing - A Subsidiary of Caterpillar
Inc.
Region Manager - Miami, Fl. - March 2001 - December 2006
Responsible for P& L, marketing, sales and logistic operations. Manage
Sales staff and logistics staff. Annual revenues of $52M including
management of $12M inventory. Took a lead to turnaround the overall
division in terms of gross sales and OI during a five-year period.
10. Increased sales from $19M to $52M, and increased OI from (-$700M) to
$2.2M profit with a 5-year period.
11. Established strategic hub including a refurbishing facility, reducing
transit time by 50%,
12. Reduced warranty claims by 75%, reduced logistics costs by 30%
13. Increased inventory turns from 1.5 to 4.6; reduced inventory WW assets
exposures by 30%.
14. Development of a five -year Brazilian business plan.
Bobcat Ingersoll-Rand - A Subsidiary of Ingersoll-Rand Company,
Operations Manager - Miami, FL. Jan 98- March 2001
Responsible for P&L, marketing, and sales operations throughout Latin
America and the Caribbean. Manage marketing/sales personnel plus
aftermarket staff. Annual revenues: $32 million, including spare parts
sales. Managed the business during a difficult economic period, however
increasing OI by 25%.
15. Boosted market share from 57% to 61%, both within 3 - year period
16. Increased parts sales by 35%within 3year period
17. Grew operating income 25% by increasing sales of rental units, as well
as reducing overall costs by 25 %.
18. Developed product management process regarding modifications of SSL's,
HEX's, and attachments.
19. Reduced SG & A by 15% through the rationalization of resources.
20. Responsible for researching and developing Brazil distribution plan, as
well its implementation.
Cummins Filtration (Heavy Duty Filtration, Subsidiary of Cummins Engine
Company)
Marketing Manager - Europe, the Middle East & Africa - Brussels, Belgium.
1996-1998.
Responsible for marketing initiatives related to $100M filter sales,
including P&L, marketing and sales strategies, special promotions,
training, OEM accounts, warranty and technical services, and pricing policy
for 18-country region. Took a lead to establish presence in emerging
markets such as Eastern European countries.
21. Improved OI by 25% while reducing marketing expenses 12%.
22. Directed NPI program delivering $6 million in incremental business.
23. Developed Pan- European strategic market researches and developed
strategic actions related to that.
Cummins Filtration (Subsidiary of Cummins Engine Company)
Area Manager - Latin American, the Caribbean & Export. Nashville, TN. 1992-
1996.
Responsible for revenues of filter sales to $16 million, including P&L,
including OEM accounts
. Increased sales 110% and profits 115% while reducing staff expenses from
3.1% of sales to 1.9%.
24. Reduced warranty costs by 37% within three-year period
Peugeot Automobiles
National Accounts Director - Lisbon, Portugal. 1990-1991. Developed the
commercial division for global accounts increasing sales by 50% during two-
year period
Scania do Brasil, Sao Paulo, Brazil. 1986-1989.
Technical Sales Engineer - On Highway Trucks
EDUCATION
25. MBA in International Management. American Graduate School of
International Management, Thunderbird Campus, Glendale, AZ. 1990.
26. Bachelor of Metallurgical Engineering, Fundacao Armando Alvares
Penteado, Sao Paulo, Brazil, 1984.
NATIONALITY
. US Citizen