Sr. Manager - Marketing Hospital
Resume:
HR Head,
Subject: Application for the position for Manager Business Development
Dear Madam/Sir,
With reference to your informative website, I wish to apply my candidature for the above mentioned position with
your prestigious organization.
Possess an exclusive experience (16 years) in the "Healthcare Sector", wherein I have worked in ‘India' as well as in
‘Kingdom of Bahrain', ‘Sultanate of Oman' & Dubai with rich & diversified experience in Hospitals,
Pharmaceutical, Medical Equipment and Medical Consumable / Disposable / Furniture.
• Experience in business planning.
• Lead team to deliver on targets through regular performance reviews and coaching.
• Set and manage territory sales targets to maximize growth in each territory.
• Experience in leading cross-functional teams, including Sales team and managing multiple projects to meet
timelines and budgets.
• Experience in leading creative development and managing agencies.
• Possess strong written and verbal communication skill, and strong analytical, budgeting and problem solving
skills.
• Experience in people management, Professional development, Activities / Program management, Relationship
management, financial management.
I am confident that I will deliver my duties to the best of my potential, with the help of wide & diversified
experience acquired globally.
Looking forward of your prompt reply with kind consideration and favorable action.
Thanking you in anticipation.
With regards
Arun Kumar
RESUME
ARUN KUMAR
Mobile: +91-916*******
Email: ********@*****.***
OBJECTIVE
To serve an organization that gives me an environment and opportunity to give my best to it and develop myself
along with it.
INDUSTRIAL EXPOSURE
1) Working with SevenHills Hospital, Mumbai - India from March 2012 till Jan 2014 as "Sr. Manager
Marketing".
Reporting to: Vice President – Marketing
Reported by: 2 Executives, 2 Assistant Manager, 6 Junior Executives
JOB PROFILE
• Market Research, Design, facilitates & implement Marketing plan.
• Corporate Communications, Empanelment of TPA, Insurance Companies.
• Closure of Large Request for Proposals and Sign ups.
• Market Innovation, Pricing Strategy & Neighbor Hood Promotions
• Manage internal and external Branding & Communications.
• Excellent Skills in Market Research, Analysis, Forecasting & developing strategic Plans
• Lead, Train, motivate and support Marketing team.
• Multi Tasking and Drive Corporate Strategy in changing environments.
• Generating Reports from Management Information System.( MIS )
• Expertise in Handling a large Sales Team.
• Liasoning with Embassy, International Agency, Multinational Corporate to enhance the business.
• Liasoning with Medical Tour Operator to enhance the business.
• Time to time business review and plan the strategies in association with Vice President Marketing.
• Lead team to deliver on targets through regular performance reviews and coaching.
• Identify new business opportunities and seek competitive market intelligence in order to maximize growth
potential.
• Responsible for Hospital tenders & other major projects.
• Work with Marketing team to develop the marketing plan around Specialty products.
• Build strong customer relationships and customer commitment with pharmacists, doctors, nurses, representing
the company in the marketplace in a highly ethical and professional manner.
• Attend and participate in strategic planning internally and externally.
• Responsible to enhance brand image of Hospital ensuring image up-lift, acceptability and positioning, resulting
in increased sales.
2) Worked with "Wockhardt Heart Hospital, Surat" as a ‘Corporate Head (Asst. Manager - Marketing), from Feb
2011 till Jan 2012.
JOB PROFILE
• Reporting to Center Head.
• Assist Marketing & Center Head to develop and manage the Marketing Strategy & Plan.
• Manage and negotiate contracts with media, advertising agencies and suppliers of Marketing collateral.
• Manage all aspects of print production, receipt and distribution.
• Lead team in working towards achieving & responsible for the agreed total category financial performance.
• Get suitable coverage for the organization through various language press releases.
• Monitor regular updates of the Hospital website's content.
• Develop and manage the Marketing department's budget.
• Develop customer base.
• Feedback system for the referrals to the community doctors.
• Plan the campaigns for upcoming year & coordinate the same.
• Coordination of the entire job related to Brand development (Brochure / Leaflet Design pertaining to disease &
department), promotion of Hospital in all possible ways.
3) Worked with "Zulekha Healthcare Group" (JCI Accredited) as a ‘Marketing Executive', since 1st November 2008
till 1st November 2010 in UAE.
JOB PROFILE
• To drive the entire gamut of sales and marketing activities of assigned region.
• Planning and executing marketing strategies focusing on hospital brand visibility.
• Supervising publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and
other related materials. These shall include the content, design, creativity and proof - reading etc.
• Plan phase wise marketing and execute various activities like CMES, Workshops Camps, Patient Education
Program, and Life - Style Management Program etc.
• Conducting market research and exploring new market or geographical area for the hospital.
• To explore new product feasibility for business plan.
• Relationship management with existing corporate clients focusing on retention strategy.
• Analysis of MIS for the strategic promotion of IPD & OPD services of the hospital.
• OPD includes all types of Health packages for the corporate & walk-in patients.
• To drive product management and brand visibility activities.
4) Worked with "Badr Al Samaa Group of Hospitals" as ‘Marketing Executive, (2 Year) - Muscat (Sultanate
of Oman). (Aug 2006 to August 2008)
JOB PROFILE
• Resolve customer complaints regarding sales and service.
• Monitor customer preferences to determine focus of sales efforts.
• Direct and coordinate activities involving sales.
• Determine price schedules and discount rates.
• Review operational records and reports to project sales and determine profitability.
• Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and
shipping operations.
• Confer with department heads to plan advertising services and to secure information on equipment and
customer specifications.
• Prepare budgets and approve budget expenditures.
• Represent company at trade association meetings to promote products.
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service
programs.
• Assess marketing potential of new and existing store locations, considering statistics and expenditures.
5) Worked with "White House Marketing" as a ‘Marketing Executive' for Medical Division, (2 Years & 6
months) - Kingdom of Bahrain. (12th Nov 2003 to 05th May 2006)
MEDICAL DIVISION (Products: Surgical Instruments, Medical Disposables, Hospital Furniture, etc)
• Setting the objectives along with the Management (Strategies & Goals).
• Survey & Analysis of the Market Potential.
• Executing Campaigns and Sales Promotion activities.
• To increase penetration & consumption of services.
• Implementing the Marketing Plans based on the set objectives.
• Managing the Inventory & Breakage.
• Managing Risk, i.e., Adverse Effects.
• Sales Coordination.
• Executing Quotations to the prospective Clients.
• Providing ‘Orientation' to the ‘Sales Representatives'.
• Reporting Authority - ‘Marketing Manager' / ‘CEO'.
IMPORT / EXPORT (Medical Equipments, Consumables & Disposables)
• Pre shipment as per plan.
• Post shipments follow up.
• Documentation.
• Logistics Arrangement.
• Catalogue Development.
• MIS Reports Preparation.
• Inventory Analysis & Control.
• Follow up with vendors for timely deliveries.
• Negotiating for export contracts.
• Organizing for clearance of export consignment.
• Identification of suitable vendors.
• Sales Coordination.
• Reporting Authority - ‘Marketing Manager' / ‘CEO'
6) Worked with "JOHNSON & JOHNSON" (Janssen Cilag - Pharmaceutical Division) as a "Medical Sales
Representative" (12th FEB 2001 to 30th JUNE 2003) (MUMBAI - INDIA).
7) Worked with "Unichem Laboratories" (Foreva - Gynecological Division) as an "Associate Women's
Healthcare" (22nd NOV 1996 to 31st JAN 2001) (MUMBAI - INDIA).
JOB PROFILE: (6 & 7) (Pharmaceutical Products - Generic Brands, Anti Biotic, Cough & Cold Medicines,
Life Saving Drugs, etc)
• The job involves two major activities: ‘Customer management' & ‘Distribution Management'.
• Conducting Market & Customer Appraisals.
• The promotion of assigned portfolio of Products to the General Practitioner, Physicians, Pediatrician,
Gynecologists & Surgeons etc, based on the communication strategy of the company.
• Ensuring the availability of Products at the Distributor & Retail Chemist Outlets.
• Procuring the orders from the Distributors in order to service the demand of the retail market on the regular
basis, in turn honor the prescriptions of the customers & generated business.
• Providing ‘Orientation' to the Trainee Medical representatives.
• Reporting Authority - Regional Sales Manager.
ACADEMIC QUALIFICATION
S.No Name of Exam Board / University Subjects Year
C.B.S.E. Board English, Maths, Science, 1991
1 A.I.S.S.E
(UP - INDIA) Social Science & Hindi
C.B.S.E. Board Physics, Chemistry,
2 A.I.S.S.C.E 1993
(UP - INDIA) Maths, Biology & English
B.Sc Dr. R.M.L.A. University
3 Chemistry & Botany 1996
(Bachelor of Science) (UP - INDIA)
D. B. M (Diploma In Xavier Institute of Management
4 Sales & Marketing 2003
Business Management) (MUMBAI - INDIA)
CUSTOMER'S PROFILE:
India (Mumbai): Indian Airlines, Air India, Kingfisher Airlines, Jet Airways, Airport Authority of India, ONGC,
Indian oil, MTNL, MSEB, RBI, Bank of India, Exide Batteries, FCI, GVK, CISF, Several Industrial Installations,
etc.
India (Surat): ESIC, Western Railway, ONGC, ESSAR, L & T, Reliance, Kribhco, GAIL, BPCL,
Kingdom of Bahrain: Ministry of Health, Ministry of Education, Ministry of Interior, Bahrain Airport Services, Gulf
Air, Bahrain Defense Force, Several Industrial Installations, etc.
Sultanate of Oman: HSBC Bank, National Bank of Oman, Oman Air, Gulf Air, Oman LNG, Central Bank of Oman
& other Service Industry along with Corporate Companies.
COMPUTER SKILLS
• MS - Office.
• Accessing Internet Sites.
• Microsoft Outlook.
ACHIEVEMENTS
Personal:
• Management Certificate (DBM)
• Academic Certificates.
• National Mathematics Olympiad Contest - 60% (1990)
• N.S.S. Certificate - Dr. R. M. L. A. University (1994)
• Driving License (India)
• Driving License (Muscat - Sultanate of Oman)
• Driving License (Dubai - United Arab Emirate)
Professional:
• Good relationship with the contacts in all the segments: Hospitals, Schools, Colleges, Universities, Medical
Suppliers, Insurance Companies, etc.
• Successfully established the Strong Brand Name of the company & the Products Marketed at the Workplace.
• Warm Relationship with the Customers.
• Good relation with the colleagues & management.
STRENGTHS
• Proven track record in Sales Management.
• Excellent People Management & Effective Communication.
• A Proactive Sales Person ready to face tough challenges.
• Sound Health, an effective parameter of the ‘Sales' & ‘Marketing'.
PERSONAL DETAILS
Date of Birth --- 23rd September 1974
Fathers Name --- Ram Dayal
Mothers Name --- Shanti Devi
Marital Status --- Married
Sex --- Male
Height --- 5.6 Feet
Weight --- 72 Kgs
Language --- English & Hindi (Written & Spoken)
Nationality --- Indian
Passport No --- F 8716531 (14/03/2007 TO 13/03/2017)
Note: Reference will be made available as & when required.
Contact this candidate