Sr.Marketing Communications Professional - Brand Management Experience

NANCY J. WINE

** ***** ******, *******, ** ***** . 781-***-**** .

**********@*****.***

MARKETING & COMMUNICATIONS PROFESSIONAL

- professional services, vertical industry, brand marketing expertise -

Results-oriented brand marketing strategist with extensive experience

spearheading the planning and execution of integrated marketing and

communication plans, programs and campaigns. Collaborative team leader who

builds high-performance, cross-functional teams that deliver in deadline-

driven, budget-conscious environments. Highly developed written/oral

communication skills. Relates well with internal/external clients and all

levels of management. Master's degree in marketing communications. Broad-

based skills and accomplishments in:

Project Management Business Development/Sales Support Relationship

Marketing

Marketing Communications Website/Social Media Development Public

Relations

Brand Development/Management Conference/Tradeshow/Event Management Budget

Management

PROFESSIONAL EXPERIENCE

O'CONNOR & DREW, P.C., Braintree, MA 2013-2014

Regional accounting, tax, and business/IT consulting firm with higher

education practice

Director of Marketing - Hired for newly-created position to develop and

execute strategic firmwide and vertical marketing plan.

Increased auto dealership practice with 37 new engagements from warranty

parts reimbursement analysis/consulting campaign in 2 months.

. Project Management: Directly responsible for new brand, new website

platform (WordPress), new CRM, new relationships with business and

vertical associations, new business development campaigns and new

processes, as none had existed.

. Marketing Communications: Created new marketing materials (electronic and

print), administrator of social media, supported recruitment for human

resources, and developed firm's breakfast seminar series.

AMERICAN SOCIETY OF PROFESSIONALS IN PATIENT SAFETY (ASPPS), Boston, MA

2012 - 2013

1,300 member society under the National Patient Safety Foundation

Director of Membership - Responsible for direction and execution of multi-

faceted membership recruitment and retention strategies. Establish goals

and track results of member satisfaction. Initiated new processes and

achieved stability in recruitment and retention.

ETHICS & COMPLIANCE OFFICER ASSOCIATION (ECOA), Waltham, MA 2009 -

2011

Professional association with 1,300+ corporate/legal members

worldwide

Director of Communications, Research and Government Affairs - Responsible

for direction and execution of multi-faceted, global marketing and

communications strategy. Member of senior leadership team. Supervised

staff of three. Conducted surveys relating to trends in business ethics,

corporate governance, legal issues, and corporate social responsibility.

Developed and tracked budget.

. Marketing/Sales Management: Achieved 12% increase in

membership and 22% increase in exhibit/sponsorship sales over previous

two years and in a down economy by marketing education, events,

products/services via website, social media, print / direct

marketing.

. Brand Management/Marketing Communications/PR: Spearheaded

creative development and launch of new brand for website, brochures, e-

newsletters, conferences, and webcasts. Maintained full responsibility

for PR strategy.

GRANT THORNTON LLP, Boston, MA 2000 - 2008

Fifth largest global accounting, tax, and business/IT consulting firm

National Director of Industry Marketing: Verticals included: Higher

Education, Healthcare, Not-for-Profit, Construction, Real Estate and

Hospitality - Played critical role in growing revenue of assigned

industries from $25 million in 2000 to $170 million in 2008. Hired for

newly-created position to transition firm's service line market strategy

to an industry-focused, full-service, integrated marketing strategy. Held

accountable for development and oversight of national industry marketing

plans and budgets. Developed firm's first national strategic healthcare

marketing plan to enter healthcare market. Established Board Governance

Institute for not-for-profit leaders. Winner of Association for

Accounting Marketing's (AAM) 2004 Best Niche Marketing Award for industry

marketing materials. Member of marketing leadership team and national

industry leadership team.

. Project Management: Executed marketing communication

initiatives from concept to delivery in collaboration with national

marketing services, public relations teams, senior-level partners and

staff. Led development of thought leadership materials, including

newsletters, surveys, seminars, webcasts, and speaking opportunities.

Executed two new branding initiatives.

. Business Development & Lead Generation: Researched and

identified target markets, provided sales leads, proposal,

presentation, and marketing support to 50 domestic and global Grant

Thornton offices. Led and coordinated RFP process for large national

accounts. Contributed to and analyzed client satisfaction

research/survey results.

. Relationship & Sponsorship Marketing: Enhanced recognition

of firm's brand and services through effective management of key

relationships and expansion of sponsorship and tradeshow presence

with 12 trade associations across various vertical sectors.

. Internal & External Communications Strategy:

Provided knowledge management oversight of industry intranet and

internet sites; launched weekly client/prospect e-mailings about key

regulatory, legislative and technical developments, and industry

trends.

NANCY J. WINE 781-***-**** **********@*****.***

Page Two

MASSACHUSETTS ASSOCIATION OF COMMUNITY REHABILITATION ORGANIZATIONS, INC.

(MACRO), Boston, MA 1995 - 2000

Association advocating for people with disabilities

Executive Director - Collaborated with 14-member board of directors, 17

committees, 50 organizational members, and numerous volunteers to improve

quality of life for people with disabilities. Developed and managed

annual budget/financial reporting. Organized all membership benefits and

services.

. Membership Management: Increased membership 20% and

attained 95% retention over five years.

. Education Program Development: Created MACRO Professional

Education Institute with 30 annual seminars.

. Conference/Tradeshow Management: Increased annual

conference attendance from 300 to 700 attendees and added 25 vendors;

held accountable for all aspects of conference, exhibition, and

awards program.

. Government Relations: Enhanced organization's visibility

by organizing Legislative Days at State House, testified at State and

Senate hearings, and networked with other associations on common

issues.

. Public Relations: Founded Blue Ribbon Disability Campaign

of Massachusetts to increase awareness.

OTHER RELEVANT PROFESSIONAL EXPERIENCE

MAGAZINEWEEK, Natick, MA News weekly trade publication for

publishing professionals

Director of Marketing - Developed and implemented strategic marketing plans

for seminars, conferences, award programs, advertising sales,

circulation, and ancillary products. Hired and supervised four-member in-

house team of copywriters, graphic designers, marketing support staff,

and outside freelancers. Managed client/agency advertising

relationships.

DANIELI & O'KEEFE ASSOCIATES, Sudbury, MA Conference,

tradeshow, and special event management firm

Marketing Communications Manager - Played key role in aggressive expansion

of firm. Promoted after 12 months as conference planning specialist.

Clients included: Lotus Development Corporation, Data General

Corporation, Hewlett-Packard Company, Association of Computing Machinery,

and Smaller Business Association of New England.

EDUCATION

MIT SLOAN SCHOOL OF MANAGEMENT, EXECUTIVE EDUCATION, 2011

Executive Leadership and Management Program, Certificate

BENTLEY UNIVERSITY, CENTER FOR BUSINESS ETHICS, 2009

Managing Ethics in Organizations, Certificate

BOSTON UNIVERSITY: MASTER OF SCIENCE DEGREE, MASS

COMMUNICATIONS, 1992

Major: Marketing Communications

BENTLEY COLLEGE: BACHELOR OF SCIENCE DEGREE, 1987

Major: Business Management

PROFESSIONAL ASSOCIATIONS /ACTIVITIES

ASSOCIATION OF ACCOUNTING MARKETING (AAM) - present

Chairperson of the Membership Satisfaction Committee

American Society of Association Executives (ASAE) - 1989 -

2013

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