Sales Manager

Lila Schingledecker

**** ****** **. #*

San Jose, Ca. 95126

408-***-**** – Home

408-***-**** – Home Office

408-***-**** – Mobile

PROFILE

Account executive with sales and management experience in a variety of business environments.

Dynamic leader with vision, organizational skills and a record of accomplishments built on the

ability to create relationships, produce results and bottom line growth. Excellent interpersonal

and communication skills with capacity to handle projects and corporate clients on a national

level.

AREAS OF STRENGTH

• Business Development

• Research and Product Development

• Strong Negotiator

• Strategic Planning

• Forecasting and Budgeting

• Sales Training and Development

8/16/2004 – Present Filofax Inc.

Area Sales Manager- Northwest Region

Responsibilities include managing the Northwest Region covering 5 states, including Northern

California, Oregon, Washington State, Hawaii, and Alaska. Responsible for new account

development, expansion of existing product lines, new product placement and development,

organizing promotions i.e. Trunk Shows, Pen Fair’s to promote all product lines. Also

responsible for a team of merchandisers to maintain account presence as well placement of

promoted brands.

Current lines include:

Filofax – Leather Organizers

Letts Of London – Dated Calendars

Lamy – German Writing Instruments

Yard-O-Led – High-end Writing Instruments

9/1996 – 7/2004 Nabisco Brands Inc.

District Sales Manager

Promoted to District Manager position where I was responsible for building and leading a

successful sales team that supports business by providing direction to team members with

effective communication of objectives, plans, and priorities. Responsible for strengthening the

team’s capabilities through proper training and on the job coaching to ensure proper execution of

each team member’s responsibilities. Provide leadership in building and fostering store level

relationships by working side by side with team members to increase awareness of Nabisco

Brands at store level. Responsible for utilizing resources to ensure increased sales as well as

profitability.

3/1994 – 9/1996 Nabisco Brands Inc.

Regional Trainer

Responsibilities include, but not limited to, Western Region sales trainer/in field coaching.

Conduct sales training classes throughout the western region for new hires as well as current

employees. Followed new hires from training class to field for in field coaching and objective

setting. Created and maintained development grids for region as well as headquarters.

12/1991 – 2/1996 Nestle Food Co.

Military Sales Manager

Responsible for comprehensive account management for nine commissaries and two major

food/beverage distributors in Northern California and Utah. Position responsibilities include new

item introduction and related promotional programs, merchandiser recruiting, training and

management. Distributor manager for order scheduling, delivery and service requirements. Also

responsible for parametric analysis such as market trends, competitive analysis, bench marking,

stock levels, pricing, coding, and on time delivery. Responsible for new product growth and

managing sales expansion of existing product lines.

Education

Graduate work – Business Administration

University of San Antonio

San Antonio, Texas

B.A. Nursing

School of Health Care Sciences

Sheppard AFB

AA Business/Mathematics

University of Cincinnati

Cincinnati, Ohio

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