Project Manager Marketing

QUALIFICATIONS PROFILE

Dynamic, reliable, and well-organized professional, with extensive experience in overseeing administrative operations and information management across diverse industries. Armed with strong adeptness in utilizing time and resource management skills to achieve operational goals and objectives as well as improve productivity and overall performance. Multifaceted and visionary leader with proven expertise in managing and completing various projects accurately and on time. Possess well-defined management, communication, organization, problem-solving, and analytical skills.

KEY ACHIEVEMENTS

Maximized visibility and expanded Aunt Melinda’s House Daycare Center performance by increasing enrollment rate from 6 to more than 145 children; led and formed a team of 20 caregivers.

Earned recognition for notable performance and garnered the “Golden Certificate of Achievement Award” given by United Child Care; successfully achieved Early Learning Coalition Certification in record time.

Displayed strong determination and commitment toward work, enabling Aunt Melinda’s House to be consistently recognized as the “Voted Best Daycare” in the News–Journal Readers Choice Awards.

Effectively utilized knowledge in marketing/direct marketing and successful programs training, resulting in sales enhancement and sales force leads generation of Hewlett-Packard Company.

Successfully achieved Hewlett-Packard’s goals and objectives by working collaboratively with various internal departments, outside vendors, and advertising agencies.

Efficiently performed and completed assigned tasks and received job promotion from Secretary to Assistant Project Manager of the Direct Marketing Department at Hewlett-Packard.

Took part in expanding customer base of Firecat Technology and demonstrated engineered adhesives product line at industry trade shows.

Contributed to the achievement of long-term goals of Montclair Board of Education by identifying and developing reading and language arts curriculum for instruction.

CAREER OVERVIEW

OFFICE ADMINISTRATION AND HUMAN RESOURCE FUNCTIONS

Directed all initiatives in the establishment of center professional operation by conceptualizing learning centers and traffic flow zones while monitoring initial supplies and materials.

Presided over all center management functions such as sales, marketing, advertising, regulatory compliance, staff motivation and training, manpower scheduling, accounting, purchasing, and public relations to include parent and caregiver liaison.

Played an integral role as the first professional staff at the newly remodeled, but “bare walls” daycare center.

Ensured accurate documentation of forms, notices, and parent communication records through design and implementation of paperwork systems necessary for the center operations.

Coordinated the systemization, development, and implementation of national advertising, trade show, and direct marketing programs for the county.

Conceptualized and adopted innovative ideas in writing and coordinating local public relations programs.

Provided keen oversight in leading direct response agencies/consultants; coordinated the selection and completion of mailing lists while supervising and monitoring inquiry processing/fulfillment and telemarketing.

Handled and facilitated the writing and direction of public relations meetings.

PROJECT/PROGRAM MANAGEMENT AND EXECUTION

Innovatively designed direct mail campaigns, resulting in increased number of leads for the sales force by 20%.

Garnered the highest award and recognition by Corporate Executive Committee by creatively formulating and executing marketing best practices trade show program.

Functioned as consultant to Corporate Marketing Communications Department; administered the establishment of company-wide direct marketing training programs.

Rendered outstanding support to multiple market sectors by creating and enforcing direct marketing lead generation programs.

Conducted detailed analysis and evaluation on program results and effectiveness.

Led and directly supervised five program specialists responsible for the special programs development.

Spearheaded the accurate completion and implementation of student skill assessment program.

LEADERSHIP AND TEACHING

Served as a special program teacher; took part in the significant development of student reading score by an average of two grade levels.

Received assignment to manage the completion of a special research project; promoted as learning center manager.

Broadened knowledge of customers in product use and applications by providing effectual training and support.

INTERPERSONAL RELATIONS AND COMMUNICATION

Employed superior interpersonal and communication skills in collaborating with parents, employees, and regulatory agencies such as HRS, ELC, United Child Care, Health, Fire, and Sheriff’s Departments.

WORK CHRONOLOGY

Outreach Community Care Network, Daytona Beach, FL

CASE MANAGER

Sickle Cell Foundation of Volusia/Flagler County, Daytona Beach, FL

CASE MANAGER

Aunt Melinda’s House Daycare Center, Port Orange, FL

EXECUTIVE DIRECTOR

Volusia County Business Development Corporation (VCBDC), Daytona Beach, FL

MARKETING AND RESEARCH MANAGER

Hewlett-Packard Company, Cupertino, CA

DIRECT MARKETING PROJECT MANAGER

Firecat Technology, Inc., Mountain View, CA

REPRESENTATIVE

Montclair Board of Education, Montclair, NJ

READING AND LANGUAGE ARTS SPECIALIST

EDUCATION AND CREDENTIALS

Jersey City State College • Jersey City, NJ

MASTER OF ARTS IN URBAN STUDIES, GPA: 3.6

Jersey City State College • Jersey City, NJ

BACHELOR OF ARTS IN TEACHER OF THE LEARNING DISABLED, GPA: 3.2

United States Career Institute • Fort Collins, CO

MEDICAL BILLING SPECIALIST

San Jose State University • San Jose, CA

MARKETING COMMUNICATIONS CERTIFICATE

Control Data Corporation • Sunnyvale, CA

DESIGN AND DEVELOPMENT OF EDUCATIONAL PROGRAMMING

Heald Business College • San Jose, CA

CERTIFICATE OF COMPLETION IN COMPUTER PROGRAMMING AND ACCOUNTING

PROFESSIONAL AFFILIATIONS

Volusia/Flagler Continuing Education Committee for Child Development Specialists: Flagler Beach, FL

Direct Marketing Association: Orlando, FL

Professional Women in Public Relations: Daytona Beach, FL

Direct Marketing Association: New York, NY

TECHNICAL SKILLS

Various Word Processing Applications (Windows and Macintosh)

Quark XPress Page Layout and Desktop Publishing

FileMaker Databases for State Compliance and Health Services Regulations

Internet Use for Online Training and Research

Using an Apple iPod for Classroom Learning Activities

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