Marketing Sales

CARLEY STAR

*** ******** ****** 757-***-****

SUFFOLK, VA 23434 ************@*****.***

JOB OBJECTIVE: To obtain a position in the marketing field.

PROFESSIONAL EXPERIENCE

Dominion Marine Media

January 2012 June 2012 Norfolk, VA

Consumer Marketing and Events Manager

• Managed the strategy and planning of meetings and special events.

• Negotiated space contracts and book event space, arrange food and beverage, order supplies and audiovisual equipment,

make travel arrangements, order event signs, and ensure appropriate décor, etc.

• Created and revised room layouts for each event.

• Served as liaison with vendors on event related matters.

• Prepared an accurate budget and effectively managed expenses and negotiates all necessary contracts.

• Maintained a calendar of events and implemented a system that enables and anticipates long term planning and

effective event management for DMM’s meetings, conferences and events.

• Worked closely with marketing team to effectively promote events to target audiences and obtain accurate event

specifications.

• Proposed new ideas to improve the event planning and implementation process.

• Conducted post event debriefing sessions.

• Provided post event analysis, budget recaps and participant feedback and incorporate learning into future plans.

• Developed professional relationships in all aspects of the position that resulted in stable, consistent, reliable and

courteous communication when dealing with vendors, partners and other organizations.

Dominion Marine Media

November 2010 December 2011 Norfolk, VA

Marketing Coordinator

• Coordinated production of a wide range of marketing communications.

• Developed and maintained sales proposals and collateral, desktop publishing, rate cards, newsletters, brochures, and

many other materials related to marketing.

• Executed a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade

shows and events, public relations, customer communications, media advertisements, promotions, and other marketing

plans.

• Tracked campaigns, prepared performance analysis reports of post campaign and made recommendations to concurrent

programs for corrective modifications.

• Maintained open communication lines with all organizations and provided prompt answers to requests in order to

determine how to convey concise, clear, and timely selective information.

• Developed standardize presentations, sales scripts and proposals.

• Wrote and maintained content and provided monthly updates to company website.

• Produced quarterly newsletter and distributed it to DMM.

• Assisted in writing, tracking and delivery of press releases.

• Attended tradeshows, company sponsored promotions and events and city tours.

• Monitored online blogs for tracking communications related to the brand of a company.

• Built a lead scoring system for evaluating lead qualify and quality opportunities.

• Worked with customers in developing case studies, references and testimonials.

• Executed and analyzed results of advertisement and marketing campaigns.

10 Arts Bistro, Ritz Carlton Philadelphia, PA

July 2009 April 2010

Server, Hostess

• Help organize special restaurant events: Top Chef Premier, New Years Eve, etc.

• Communicate with kitchen menu questions, length of wait, re cook orders, product availability, meal requirements i.e.

allergies, dietary needs and special requests.

• Anticipate and address guest service needs, assist individuals with disabilities and thank guests with genuine

appreciation.

• Follow all company and safety security policies and procedures and complete safety training and certifications.

• Develop and maintain positive working relationships with others, support team to reach common goals and listen and

respond appropriately to the concerns of other employees.

ResQSoft, Inc

December 2008 May 2009 Vienna, VA

Market Research, Business Development Associate

• Performed market research of potential customers and partner organizations.

• Indentified and prioritized potential leads and opportunities within the government agencies.

• Created suitable collateral materials for business development.

• Provided assistance to ResQSoft’s senior business development staff for prospect capture.

• Scheduled meetings with and educated prospects regarding ResQSoft’s solutions.

• Enhanced ResQSoft’s credibility with potential customer and partners and upheld client relations.

• Gained proficiency in FedSources, FedBizOpps, Linux, Redmine, Sugar CRM.

RE/MAX Alliance

May 2005 December 2008 Virginia Beach, VA

Licensed Realtor, Realtor Assistant

• Create marketing plans for new listings including SWOT, deliverables, advertising placements, design and photographs.

• Maintain membership in National Association of Real Estate Boards and abide by Code of Ethics.

• Act as Virginia State License agent and manage, list and evaluate five to fifteen properties per month.

• Provide client relations; assist with decision making, and coordinate termite and house inspections, property walk thru

and closings.

SpeakerBox PR

June 2007 August 2007 McLean, VA

Intern

• Construct media databases for client pitches

• Clip articles about clients

• Participate in team meetings with a staff of 18 and perform account tasks such as research, drafting press releases,

media alerts and excel update spreadsheets

• Served as an active team member on three full time accounts: RedHat, Speakerbox PR, Root Learning

• Gained proficiency in VOCUS, Factiva, Technorati, Open Source

EDUCATION

American University, Washington, DC

Bachelor of Arts: Business Marketing/Public Communications

Honors: Dean’s list five semesters, 3.44/4.0 GPA

References Available Upon Request

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