Communication Manager

PERSONAL DETAILS

Name and Surname: Francesca Meloni

Nationality: Italian (Swiss B permit)

Birth 15/11/1978

Marital Status: Single

Address: Rue De Carouge 63 ; 1205 Gen ve; Switzerland

Telephone Number: +41 (0-78-861-****

E-mail address: ***************@*****.**

COMPETENCIES

Global and local Brand Strategy, Brand Communication, integrated

communication plans, Advertising.

ATL, BTL, WEB and Social media, Events.

Production coordination: TV, Video, Web (WordPress), Social media, Radio,

Press and Outdoor.

Project management, team coordination, developing team skills.

Fund Raising.

LANGUAGES

Italian (native); English (fluent); French (fluent); Spanish (good); German

(basic)

EDUCATIONAL QUALIFICATIONS

Master Degree in Integrated Communication - Business School del Sole24Ore

2005

University Degree in International Relations - Universit degli Studi di

Trieste 2002

Languages A level; Liceo Classico A.Gramsci Olbia - Italy

1997

Fashion and Luxury Brand Management - London College of Fashion

2013 Publicis Alumni Communication Academy

2011

Trend Forecasting Course - IED Milan

2006

WORK EXPERIENCE

COMMUNICATION MANAGER

October 2013 - Present

Sustainable Finance Geneva (sfgeneva.org)

Sustainable Finance Geneva is an association of Geneva-based professionals

and investors with a common interest in promoting sustainable finance and

responsible investment.

Responsibilities:

. Communication and Marketing Strategy development

. Website and Social Media implementation and coordination

. Media Relations

. Events

. Sponsorships coordination

. Internal Communication

. Newsletter

. BTL: brochures and leaflets coordination

. Video and Print Production

. Fund Raising

MARKETING AND ADVERTISING MANAGER

September 2012 - June 2013

Saatchi&Saatchi (Geneva): a full service, integrated communication agencies

network, part of the Publicis Group, world leader and pioneer in

Advertising and Communications.

Clients: Novartis Global (Voltaren and Otrivin), Novartis Italy and

Novartis France (Voltaren)

Responsibilities:

. Lead creative and strategic department in the development of outstanding

communication campaigns

. Identify business opportunities with both new and existing customers

. Work with customers to understand marketing an communication needs and

provide optimum solutions

. Manage day to day activities of Account Managers and Account Coordinators

. Provide support and guidance to the account management team

. Track and monitor overall account performance to meet revenue targets

. Coordinate creative department and production

. Manage contract renewals and financial negotiations

MARKETING AND ADVERTISING MANAGER January 2012 -

September 2012

Serviceplan Italia (Milan): the largest and most diversified owner-managed

and partner-managed agency group in Europe also known as the leading agency

group for innovative communication.

Clients: Linear Assicurazioni Online, Kimbo, Humana, Husqvarna

Responsibilities:

. Agency Start-up management

. Generic HR Management and Building Account Management Team

. New Business with prospects

. Lead creative and strategic department in the development of outstanding

communication campaigns

. Manage day to day activities of Account Managers and Account Coordinators

. Provide support and guidance to the account management team

. Track and monitor overall account performance to meet revenue targets

. Coordinate Production Department

. Manage contract renewals and financial negotiations

. Events

INTERNATIONAL ADVERTISING SUPERVISOR July 2007

- December 2011

Republic (Milan): independent Italian agency, part of the Publicis Group.

Clients: Telecom Italia, Alice, Impresa Semplice, TIM, Mandarina Duck,

Paypal, Regione Sardegna, Tecnica.

Responsibilities:

. Coordination of an international team made of 3 agencies (in 3 different

countries France, Germany and The Netherlands) each composed by several

account and creative teams;

. International brand strategy development with a strategic planning

agency based in Berlin;

. Production coordination for each country.

. Direct Management of 3 account coordinators;

. Team Building and coordination of strategic, production and account

department;

. New Business

. Development of ATL, BTL and WEB communication campaigns and material

. Events

. Packaging development

ADVERTISING ACCOUNT COORDINATOR May

2004 - June 2007

Lowe Pirella (Milan)

Italian agency part of the Lowe Network (Interpublic Group)

Clients: Gruppo Editoriale Repubblica/L'Espresso, Nestl, Foxy, Bassetti

.

Responsibilities:

. Assist the account team in business support and management

. Competitors analysis

. Day by day operational work

. Perform administrative duties

. Assist in developing client presentations, proposals and reports

. TV, Radio, Print production

OTHERS AND INTERESTS

. Fashion and design, Travelling, Reading Books, Photography, Playing

Saxophone, Pizza.

Contact this candidate