Customer Service Design
Resume:
Deana Kaminski
Web Designer at Affinion Group
******@*****.***
Summary
Creative individual with experience in interactive design, functionality and print. Team player with focused
skills in digital direct marketing and member acquisition materials including but not limited to responsive
landing pages, emails, and banner ads for multi-channel direct response marketing campaigns.
Experience
Web Designer at Affinion Group
February 2013 - Present (1 year 3 months)
Responsibilities include designing and producing digital direct marketing and member acquisition materials
including but not limited to static and responsive landing pages, emails, and banner ads for multi-channel
direct response marketing campaigns. Also to understand and contribute to the online marketing strategy and
drive successful campaigns by presenting creative reasoning to both client(s) and creative team. Create
responsive design in order to make content clear and user friendly across all technology mediums. Design
new sell practices such as cross sell and upsell promotions and then further optimizing them to create a the
most profitable situation per user to help profit margins for the Direct To Consumer team. Improve LP
conversion rates achieved by collaborating with marketing via designing a variety of testing ranging from
billing flows, index page testing, email testing and targeted display testing facilitated DTC's conversion
objectives as well. Partnering with the product team to create member communications via member emails
that highlight features of the new UI and engage consumers with product assisted customer retention,
therefore improving profitability of the Affinion as a whole. Finally, produce assets and marketing material to
used in conjunction with DRTV.
3 recommendations available upon request
Sole proprietor/ Designer at Graphic Architecture
December 2011 - Present (2 years 5 months)
A variety of print and web freelance design work for short term projects.
Graphic Designer at JB Design
May 2012 - February 2013 (10 months)
Working in a creative agency with individual clients to meet their creative needs.
Responsibilities include to conceive, create, design, and implement communications of all
kinds such as web sites, corporate and brand identity programs, brochures and packaging.
Design projects include a range from website design, branding and identity strategy via logo
design, print and web advertisements, promotions, packaging design, retouching photos,
annual reports, and other creative projects.
Page1
Reserves Assistant at University of Connecticut
January 2011 - May 2012 (1 year 5 months)
Responsibilities include gathering and organizing research material for professors and making available to
students.
Communication/PR Assistant at University of Connecticut
September 2010 - May 2012 (1 year 9 months)
Responsibilities include aiding in implementing new campaigns, programs, and art exhibits by
communicating with exhibitors, designing and advertising new campaigns and problem solving at any point
during campaigning or curating.
Creative Services Intern at FYI Direct
June 2011 - August 2011 (3 months)
Responsibilities include design direct to consumer marketing materials comprised of presentations, banner
ads, web pages and videos. Also designed B2B presentations and supplemental marketing.
1 recommendation available upon request
Finance Customer Service Representative at Tactical Marketing Solutions Inc.
June 2009 - August 2010 (1 year 3 months)
Responsibilities included informing and advising customers about finance program.
June - August 2009
December 2009 - January 2010
June - August 2010
Finance Customer Service Representative at Protocol Integrated Direct Marketing
June 2007 - August 2007 (3 months)
Responsibilities included informing customers of loan and financing information over the phone, filling out
applications and handling customer service issues.
Education
The University of Connecticut
Bachelors Degree, Communications, 2007 - 2012
Activities and Societies: UConn’s Women’s Club Ice Hockey: 2009 - 2012
UConn Communications Club: 2009 - 2012
The University of Connecticut
Bachelor of Liberal Arts & Sciences, Bachelor of Fine Arts, Communications & Fine Arts, 2007 - 2012
Activities and Societies: UConn’s Women’s Club Ice Hockey: 2009 - 2012
UConn Communications Club: 2009 - 2012
Lyman Hall
Page2
Courses
Bachelors Degree, Communications
The University of Connecticut
The Principles of Public Speaking 1100
Research Methods of Communication 3000Q
Persuasion 3100
Effects of Mass Media 3300
Design Process 2110
Communication Proc Advertising 4800
Fundamentals of Web Design 3130
Computer Mediated Communication 4660
Publication Design 4120
Public Relations 4820
Introduction to Video Art 3410
Skills & Expertise
Illustrator
Web Design
Photoshop
InDesign
Dreamweaver
Adobe Creative Suite
Mac
Logo Design
Marketing
Microsoft Office
Advertising
Photography
Customer Service
Creative Writing
Graphics
Final Cut Pro
Graphic Design
Image Manipulation
Responsive Design
Website design
Landing Page design
Email Design
Display Marketing Design
Advertisement Design
Keynote
Page3
Research
iMovie
Art
Mobile Devices
Mobile Design
Email Marketing
Projects
FreeScoresAndMore Website
2013 to Present
Members:Deana Kaminski
Design non-member site for FreeScoresAndMore to aid member acquisition and SEO/SEM objectives. Also
optimized to enhanced viewing on tablet and mobile devices.
JB Design Website
January 2013 to Present
Members:Deana Kaminski
Project consisted of redesigning JB Design portfolio site to showcase the work of the design agency.
FYI Direct Website Design
August 2011 to August 2011
Members:Deana Kaminski
Languages
Polish
Page4
Deana Kaminski
Web Designer at Affinion Group
******@*****.***
4 people have recommended Deana
"“Yes, I would hire Deana again in an over-caffeinated heartbeat.” Let’s just put it out there. Why wait for the
last question of the reference call? D is talented, insightful, inquisitive, driven and filled with a fun-loving
energy that she can infuse into any workplace with a smile. I’ve been privileged to see her grow from an
intern with immense raw design talent into a polished, multi-skilled designer capable of fielding any project
thrown at her – from direct-response acquisition campaigns to member engagement and retention efforts to
product design and delivery. The most amazing thing about D: she’s only scratched the surface of her design
and marketing potential. As a designer, she embraces new technology, tactics and tools with an eye on how to
use them effectively in her work. As a marketing thinker, she watches, listens and learns what a business
needs and then sets out to achieve those goals with her designs. She’s a remarkable young designer who I
would hire again in an over-caffeinated heartbeat."
Chris Varian, Senior Director/Creative Director, Direct to Consumer, Affinion Group, managed Deana
indirectly at Affinion Group
"Deana has the design skill set and the creative intuition of a seasoned professional. She doesn't settle for
routine or the easy fix. With a fresh eye and boundless energy, she consistently produces well-executed web
designs that deliver. In our year of working together, Deana carried a huge workload without sacrificing
creativity. She would be a fabulous addition to any creative team."
Deborah Spieler, Senior Copywriter, Affinion Group, worked directly with Deana at Affinion Group
"Deanna is a up-and-coming design star. She has a never-say-no, positive attitude at all times. She promptly
makes every deadline and is always looking for ways to improve test results and beat controls. Along with her
design experience she also considers functionality for both desktop and mobile sizes. She is much improved
in her knowledge of how to create for responsive design. If you are looking for a talented, team-player with
solid knowledge about responsive design look no further."
Christopher Dickinson, Senior Art Director, Direct to Consumer, Affinion Group, managed Deana at
Affinion Group
"Deana is an exceptional young lady. She is wise and mature beyond her years. While Deana joined FYI
Direct as an intern this past summer of 2011, she adapted and evolved quickly in her first professional
environment. She gets along with everyone and easily became a part of our creative family. Deana blew me
away with the amount of work she accomplished just within one summer. Creative, hard working and
Page5
dedicated. Qualities that will take her on a very successful career path. She will impress any employer
looking for design talent. I highly recommend her!"
Melynda Carney, Associate Art Director, FYI Direct, managed Deana at FYI Direct
Contact Deana on LinkedIn
Page6
Contact this candidate