Retail Store Operations, Grocery Store Operations, Sales & Marketing
Resume:
RSG RECRUITING PROPRIETARY & CONFIDENTIAL – MARCH 2014
Erick Luna
***** ***** ****** **** 281-***-****
Cypress, TX 77429 *************@*****.***
CAREER SUMMARY
Sales and Operations Professional with a history of achieving results through sales growth and expense control. Cross functional manager who has implemented smooth running operations to meet or exceed long term growth objectives. Leader with ability to translate business development models into specific growth strategies with proven market share increase. Catalyst for positive change based on cooperative leadership and customer service focus.
PROFESSIONAL EXPERIENCE
High Point Sales & Marketing - Houston, TX
A retail marketing company focused on offering integral sales services and marketing solutions to help companies, to introduce and develop a market for their brands in the US.
Products: Colcafe, Nutresa, Pozuelo, Del Frutal, La Sirena, Dux, El Venado, Etc.
Sales Director / Merchandiser 2011 – 2013
Developed and implements sales, marketing and product development programs, both short and long range, targeted toward existing and new markets for product lines.
Managed and developed client relationship though honest and transparent work.
Develop and grew top line sales through category management.
Partner and worked with both Distributor and Retailer to achieve category goals and product line success.
Successfully Implemented sales strategy and merchandising plans leveraging personal retail operations background.
Assisted retailers with inventory control, department schematics, promotions, and shelf categorization.
Supermercado de Walmart - Houston, TX
Walmart – World’s largest retailer with more than 11,000 stores under 69 banners in 27 countries.
Supermercado de Walmart’s - Hispanic-focused supermarket.
Store CO-Manager - Opening Leadership Team 2008 – 2011
Recruited to become part of the leadership team that designed and opened Wal-Mart’s first Hispanic-focused supermarket “Supermercado de Walmart”.
Collaborated with the design team to design and build a store that encompassed Hispanic culture and tradition. Ensured each department authentically connected with its targeted customer base.
Collaborated with Walmart’s Category Management team to select product mix, design pricing structure, merchandising and placement.
Worked with HR Corporate team to recruit, select, and hire 140 Associates. Thereafter partnered with training teams to successful implement training modules.
Directly responsible for all perishable departments and their effective operation.
Oversaw Bakery, Hot Deli, Cold Deli, Meat, Seafood, Produce, Tortilleria, and Grocery departments.
Designed and implement department schedules for service departments. Ensured all schedules were in-loin with Labor & Sales budgets.
Implement all Standard Operating Procedures.
Ensured store conditions were always optimal and highlighted the customer experience though strong focus on tradition, nostalgic memories, and festive environment.
RSG RECRUITING PROPRIETARY & CONFIDENTIAL – MARCH 2014
Mi Rancho Supermarket - Houston, TX
Hispanic focused supermarket with a strong emphasis in perishables and Mexican product line. With full service
departments in Meat, Bakery, Produce, Cocina, Tortilleria, and Grocery.
Director of Operations 2003 – 2008
Responsible for Operations, Sales, Gross Margin, Labor, and Store Standards of seven store chain with
sales of 120 million.
Lead a team of seven Store Managers who together drove results for stores that generated 2.3
million dollars a week in sales.
Ensure profitability by controlling bottom line expenses as well as driving top line sales.
Worked with Buying team to set prices, product mix and marketing strategies.
Led the performance management, training, and development and succession programs to
aggressively build leadership and management bench strength.
Translated business strategy and objectives into goals and developed plans in alignment with
business imperatives, while assuring compatibility with company values, ethics and policy.
Controlled labor expenses by driving production efficiencies and capitalizing on scheduling
opportunities with more part time team members.
Improved on existing world class customer service by introducing new expectations and
standards. Set the example for proactive engagement with our guests in during store visits.
Walked every store, in detail, regularly taking every opportunity to teach and train my team to
look for and to maintain store standards.
Fiesta Mart - Houston, TX
Store Manager 2001 - 2003
Successfully operated and directed a $25 million dollar International focused supermarket in the Houston area with
120 team members.
La Michoacana Meat Market - Houston, TX
Director of Operations 1996 - 2001
Full P&L and operations responsibility for 25 retail outlets.
Directed all new store openings, from store design, merchandising, team hiring & training, store
standards, and pricing module.
Fiesta Mart - Houston, TX
Store Manager 1982 - 1996
Successfully promoted from Grocery Manager to Assistant Store Manager to Store Manager.
Supported the company’s growth and expansion by operating and directing several stores in the Houston
area. Effectively turned-around several under-performing stores. Grew sales year over year and reduced
shrink by focusing on team member training and development.
EDUCATION & TRAINING
University of Houston, TX – Center for Executive Development- Management Courses, Superior Service
Process, Managing Change, Setting Success Goals.
Universidad Autonoma de Tamps, Tamaulipas, MX – Licenciado en Ciencias de la Comunicación
ACHIEVEMENT AWARDS
Certificate of Special Achievement; Program in Supervisory Skills for Store Managers, Food Marketing
Institute. Certificate of Special Recognition; Corporate Management Training Program- Fiesta Mart
Award Winner for Performance; Employee Development Course- Dale Carnegie Institute
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