Drive
Dallas, TX *****
Cell: 972/971-8981
Vicky Barnett
Summary Background encompasses over 25 years of significant achievement and practical experience in the
Hospitality Industry, encompassing the following key areas: Marketing…Project Management…
Global Distribution…Consulting…Operations…Training…Guest Services…multi-Brand system
configurations…Quality audits…Analysis of statistical data…Team building
Experience 2007- 2013 Hilton Hotels Corporation Addison, TX
Director – Campaign Management
• Developed a team of skilled marketing specialists needed to support multiple brands within
the Hilton Worldwide Enterprise.
• Collaborating with brands, created/implemented acquisition, activation, retention and win-
back initiatives, leveraging Hilton Worldwide/brand communications/messaging channels, as
appropriate.
• Drawing on Campaign Management Team resources, developed/implemented strategic
initiatives using customer segmentation incorporating demographics, motivations, preferences
and behaviors relevant to the travel industry.
• Establish/gain brand support of marketing initiatives designed to optimize brands’ return on
investment, working in collaboration with Customer Analytics team to establish meaningful
brand customer value metrics.
• Ensure all initiatives facilitated are in accordance with Hilton Family Customer Access
Marketing Standards.
• Serve as resource for periodic training and business development support.
• Provide operational support for key program processes, inclusive of startups, conversions,
terminations, solicitations, invoicing, reimbursement, event planner and
development/distribution of field communications.
• Provide operational support/counsel in areas inclusive of interpretation/application of program
policies, execution of program standards, feedback regarding service delivery and
development of Best Practices.
2004 - 2007 Hilton Hotels Corporation Memphis, TN
Operations Manager – Global Distribution
• Provide operational support to hotels/brands regarding Global distribution, of which the
functional areas of responsibility include but are not limited to: Reservations and related
systems, Data Management (e.g. CRS, GDS, Internet); Travel Agent and Electronic
Reservations Help Desk; Global Distribution Systems Marketing; comprehensive
rate/inventory processing in multiple systems, quality audits.
• Collaborate with various internal customers to implement brand initiatives, requirements, and
strategies.
• Serve as resource to familiarize and educate customers regarding Global Distribution.
• Ensure accurate distribution of property rates, availability, and descriptive data of over 2,000
hotels with gross revenues in excess of $950 million annually.
• Manage 20 line level employees and 3 managers.
• Evaluate, prioritize, delegate projects/tasks, while monitoring quality and timely completion.
• Effectively train and cross-utilize employees to maximize productivity, efficiency and cost
effectiveness of resources.
• Facilitate operating processes reflecting maximum revenue generation, cost savings and
customer satisfaction.
1999 - 2004 Hilton Hotels Corporation Memphis, TN
Assistant Manager – Global Distribution
• Manage daily operations of multiple areas within Global distribution, of which the primary
areas include, creating/maintaining on-line hotel content information, Global Distribution
Systems Marketing, comprehensive rate load process for multiple systems and quality audits.
• Ensure accurate distribution of property rates, availability, and descriptive data.
• Manage 8 line level employees directly, 15 indirectly.
• Evaluate, prioritize, delegate projects/tasks, while monitoring quality and timely completion.
• Effectively train and cross-utilize employees to maximize productivity, efficiency and cost
effectiveness of resources.
1994 - 1999 Hilton Hotel Corporation Memphis, TN
Data Services Coordinator
• Ensure all Memphis based Hilton brand products are properly loaded in all distribution
channels in a timely, accurate manner.
• Create/maintain static data information for utilizing multi-brand system configurations.
• Utilize project management skills on a daily basis.
• Simultaneously evaluate, prioritize and complete multiple projects.
• Handle confidential information for multiple hotel brands.
• Apply a high level of training skills routinely while interfacing with hotel personnel.
1992 - 1994 Promus Hotel Corporation Memphis, TN
Contractor – Information Technology
• Using OSS (On-Line Support System) set up multi-brand
hotel databases.
• Quality test development codes releases for
3270/reservations systems.
• Assisted with transition/training for new reservation
system.
• Assist Data Services team to load/maintain all hotel
static information.
• Develop/implement procedures for hotel
presells/openings/terminations.
1986 - 1991 Holiday Inn Corporation Memphis, TN
Data Base Specialist
• Handle procedural calls; process all rate/inventory
updates for all brands.
• Maintain accuracy of all on-line information for all
brands.
• Update off-line information via TSO (Time share
Option) for all brands.
• Coordinate copying/distribution of
documentation/software for all releases.
• Handle highly sensitive and confidential information for
all brands.
Education 1976 – 1978 Union University Jackson, TN
• 1979 – 1980 Memphis State University
Memphis, TN
• Microsoft Word Class
• Microsoft Excel Class
• Microsoft PowerPoint Class
• Project Management Class
• Leadership Class
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Interests
• Dancing, Music, Volunteer work