Sales Project Manager

DEANNA M. ZDINAK

*** **** ****** **. **********, PA 15239 412-***-**** ******.******@*****.***

MANAGEMENT PROFILE

Sales Effectiveness Marketing Business Development Account Management & Growth Project Life Cycle

High-Level Negotiations Client Service & Retention Revenue Acceleration Communications

Entrepreneurial, growth-minded account executive with extensive experience shattering aggressive sales quotas in

competitive markets. Innate ability to build consensus and relationships with customers, executives and community

members. Focused on fostering positive customer experiences via responsive service and prompt issue resolution.

PROFESSIONAL EXPERIENCE

CHRIS ZDINAK INTERIOR CONSTRUCTION

Project Manager 2013 – Present

Support all phases of residential construction projects, from inception through delivery. Coordinate costing,

inventory control, materials management, customer relations and business development. Interface with customers to

gather, analyze and translate requirements into project specifications. Provide clients, contractors and team

members regular updates to maintain transparent, cohesive operations.

Key Achievements

• Key contributor to impactful marketing and social media efforts aimed at enhancing revenue, broadening

reach and supporting brand

• Source and secure new business opportunities and additional revenue through networking and lead

development

CARDON OUTREACH

Project Manager 2012 – 2013

Directed daily operations and key initiatives throughout growing, competitive territory. Primary leader of Medicaid

eligibility project at UPMC hospitals. Project required: team recruitment and hiring, performance management,

relationship building and goal-setting. Strengthened client relationships with executives, department heads and

caseworkers. Monitored enterprise-wide billing procedures and documentation, maintaining up-to-date records of

critical, sensitive information.

Key Achievements

• Captured $10M+ in certification dollar balances with 300+ approved cases in first six months

• Strategically restructured staffing process to overcome challenge of dramatic mid-implementation turnover

• Developed two additional product lines (disability and seconds) due to program’s initial success

SANFORD-BROWN INSTITUTE

Director of Community Outreach 2011 – 2012

Liaised between campus and community members by driving innovative, comprehensive outreach efforts in

hospitals, clinics and medical offices. Identified and secured clinical and/or externship sites for business

development opportunities. Maintained social media accounts. Developed and planned events including

fundraisers, occupational awareness trainings, charitable cause awareness, service learning and graduation.

Key Achievements

• Concurrently served as adjunct instructor, teaching students strategies for success

DEANNA M. ZDINAK, PAGE 2

PROFESSIONAL EXPERIENCE (CONTINUED)

ALCON LABORATORIES

Specialty Pharmaceutical Sales Representative 2008 – 2010

Generated revenue through sale of ophthalmic products to 120+ doctors and offices. Oversaw and grew territory by

delivering elite service and fielding referrals. Cultivated positive relationships that led to increased market share and

unprecedented quota performance. Obtained Exclusive Recommendation for primary product.

Key Achievements

• Launched new product line of dry eye products including Systane and Systane Ultra

• Boosted primary product 41% - historically high market share

• Recognized for exceptional contributions to corporate sales with the Pataday Sales Award- #3 OSR. 2009; and

the Systane Sales Award - #2 OSR 2009

BARNES & NOBLE

Community Relations Manager 2006 – 2008

Spearheaded growth of corporate and institutional sales by building and maintaining relationships with schools, colleges,

universities, libraries and corporations. Major accounts included Penn State, McKeesport and Community College

Allegheny County.

Key Achievements

• Achieved 288% increase in community service sales and improved Institutional sales by 340%

• Realized 212.93% increase in Institutional/Corporate Sales

• Ranked in top 10 out of 300CRMs for sales 2007 & 2008

EARLY CAREER TRAJECTORY

FEDEX SERVICES, Account Executive

Oversaw and grew client base of 140+ accounts.

PDI, INC., Specialty Pharmaceutical Sales Representative

Novartis CNS Specialist representing Ritalin LA/Focalin, Stalevo, and Comtan.

VERIZON INFORMATION SERVICES, Sales Representative/ District Sales Manager Leadership Program Nominee

Won Trifecta Award for 107% in sales net, 119% for new customer growth, and 104.7% for target product sales.

ESTEE LAUDER / MAY COMPANY, Business Manager

Oversaw daily operations, team performance and customer service in high-volume environment.

EDUCATION

BS, Organizational Leadership & Professional Communications, 1998

Duquesne University, Pittsburgh, PA

AFFILIATIONS

Member, American Association of Healthcare Administrative Management, 2012 – 2013

Three Rivers Chapter, Pittsburgh, PA

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