**** ******** ***** • HACIENDA HEIGHTS, CA *****
TEL: 626-***-**** FAX 626-***-**** • E-MAIL: ***********@*****.***
ALFRED YAN
OBJECTIVE
Seeking to be a Sales Representative, where I can utilize my experience to help the company grow and provide high
value clients with support and strategy while ensuring superior customer satisfaction.
W ORK EXPERIENCE
2013- 2014 Extreme Dimensions Fullerton, CA
Senior Account Manager
- Planned and directed staffing, training, and performance evaluations to develop and control sales and
service programs.
- Determined price schedules and discount rates.
- Supported the overall process of management and corporate decision-making to ensure the company
maximizes its short and long-term profitability.
- Liaised with executive heads on the implementation of the company’s strategic and operational plans.
- Reviewed operational records and reports to project sales and determine profitability.
- Monitored customer preferences to determine focus of sales efforts.
- Prepared and approved budget expenditures.
- Conferred and consulted with department team leads to plan advertising services and secured information
on equipment and customer specifications.
- Emphasized product features based on analyses of customer needs and on technical knowledge of product
capabilities and limitations.
- Negotiated pricing or terms of sales or service agreements.
- Maintained customer records, using automated systems (Netsuite).
- Identified prospective accounts by using business directories and followed leads from existing clients.
- Attended trade shows and conferences, as well as participating in clubs and organizations to further
generate leads.
- Responsible for selecting of correct products to assist customers in making product selections, based on
customers’ needs, product specifications, and applicable regulations.
- Arranged team meetings to exchange and expand on sales strategies and efforts.
2010-2013 Ecomaster/ Enermax USA City of Industry, CA
Channel Sales Executive
- Contacted new and existing premium accounts to discuss their needs, explained how these needs could be
met, and executing goals by recommendation of specific products and services.
- Analyzed existing sales channel relationships to develop new sales strategies focused on market leaders
who could drive sales and market presence.
- Delivered detailed business plans to team; identifying market opportunities and positioning key accounts
to maximize higher margin.
- Executed comprehensive strategies in field operations, including product and sales training.
- Quoted and assisted clients with pricing, credit terms, and other bid specifications.
- Emphasized product features based on analyses of customers' needs and on technical knowledge of
product capabilities and limitations.
- Negotiated prices or terms of sales or service agreements.
- Built key strategic relationships with key leaders in Distribution channels.
- Prepared sales contracts for orders obtained, and submitted orders for processing.
- Oversaw business development activities related to creating demand, expanding distribution channels, and
managing dealer networks.
- Developed strong working relationships with other key cross-functional teams (e.g. Product Management,
Marketing, Operations, Customer Service) to continually stay on top of planning and executional
roadmaps.
2007-2009 Nippon Labs Walnut, CA
Office Manager
- Managed and maintained efficiency for all departments, providing solutions to concerns with production,
pricing, sales, or distribution of products.
- Directed, planned, and implemented policies, objectives, and activities of organizations to ensure
continued success of operations, to maximize returns on investments, and to increase productivity.
- Analyzed operations to evaluate performance of a company and its staff in meeting objectives and to
determine areas of potential cost reduction, program improvement, or policy change.
- Recorded office expenditure and managed budget by decreasing office expenditure by implementing
needed controls on stock and supplies.
- Organized, prioritized, and delegated tasks effectively to ensure all administrative work is managed
competently, and in accordance with company’s priorities and deadlines.
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2005-2007 VuPoint Solutions City of Industry, CA
Regional Sales Manager (West Coast)
- Devised strategic plans for product placement, performed detailed account analysis, and allocated
budgetary funds for advertising and promotional campaigns to maximize ROI.
- Managed national and independent retail accounts within designated territory.
- Prepared and delivered sales presentations, and conducted pre-sales interviews to assess product demand
and customer needs.
- Administered account maintenance, and consulted with customer service to resolve product shipment and
quality issues.
- Trained new sales representatives and inside sales associates to impart sophisticated sales techniques and
product knowledge.
- Educated and motivated sales team through presentations on advanced selling and prospecting skills,
consultative selling, and competitive advantages.
- Consulted with department heads to plan business services and to secure information on equipment
and customer specifications.
2004-2005 Advanced Advertising Concepts Culver City, CA
Account Manager
- Worked on various advertising/marketing projects and campaigns for sports teams such as the Dodgers,
Lakers, and Angels.
- Assisted large hotel chains with direct B2B sales.
- Responsible for leading the sales department and securing new advertisers with Granton Marketing.
- Instituted new sales policies and procedures, including proposal templates, proposal processes, and referral
incentives, for existing customers.
- Penetrated and grew target advertiser verticals by introducing special publications for Business
Development Team.
- Introduced new product offerings and developed pricing strategy, including website ads and added value
packages.
- Distributed media kit packages, created seasonal ad sales specials and promotional house ads.
- Generated valuable revenue reports used by management to track and optimize advertising strategies.
2003-2004 Macy’s – Men’s Department Century City, CA
Assistant Manager
- Assisted the store manager in day-to-day operations and management of team.
- Provided excellent customer service by assisting to customers’ inquiries and needs.
- Tracked and monitored sales and service goals of our department
- Assisted in scheduling of store.
- Assisted the store manager in daily operation of the entire Men’s Department.
- Sold merchandise to customers following Macy’s prescribed selling procedures.
- Assisted manager in the implementation of complete merchandise information accurately in time.
- Completed all training materials and communicated company newsletters and other information to staff
regularly.
- Recorded client information into registers manually into systems.
- Received, checked and shelved all merchandise products.
- Completed daily registering and store open/close functions.
2001-2005 A-Spec Co. Hacienda Heights, CA
Founder
- Marketed, packaged and distributed various aftermarket automotive parts and accessories to E-commerce
and multiple channels.
- Coordinated and reviewed all direct activities in sales, service and shipping operations.
- Facilitated interactions with commercial and online clients, serving as an inside sales and customer service
representative while generating new business and cultivating relationships.
- Worked diligently to grow existing wholesale businesses, establish new clients, and drive unprecedented
levels of performance.
- Reduced costs by eliminating unnecessary spending, contributing major reductions in freight in and out
charges through process redesign and vigilant oversight.
- Consistently maintained a high-standard performance record via exceptional service, follow-throughs, and
specific attention to detail which resulted in higher sales.
- Analyzed complex situations, designed practical solutions, and implemented cost effective plans.
- Developed personnel and motivated staff to exceed goals to improve production and sales.
E DUCATION
2006 - 2008 California State University, Fullerton Fullerton, California
International Business / Business Administration
2006 Mt San Antonio – Associates Degree Walnut, California
International Business
Mt. San Antonio College Certifications
- Business: International Business – Level 2
- Business: Management – Level 2
- Business: Marketing – Level 1
O THER SKILLS
- Computer literate: Knowledge and experience in Apple iOS, MS Windows XP/Vista, WIN 7, MS Office
- Great interpersonal skills and friendly, Ability to work with people, public speaking
- Trilingual: English, Chinese-Cantonese, and Chinese-Mandarin
- Adobe Photoshop/ Acrobat
- SaaS: NetSuite / SBT
- Accounting Programs: PeachTree / Quickbooks
R EFERENCES
Available Upon Request