Project Manager Sales

MARIA CÉLIA MELLO

**** ********* *****

Oakville, ON L6H 3Y7

T: 905-***-**** C: 905-***-****

*************@*****.***

Objective: having purposely dedicated the last 15 years to raising a family, I wish to rejoin the

workforce in a part-time position where I can use my communication skills to provide caring and

effective customer care or administrative marketing.

HIGHLIGHTS

• 5 years experience in sales and marketing and 2 years experience in customer service

• B.A. degree in Marketing and Communications

• High energy, natural communicator, relationship builder

• Fluent in English and Portuguese

PROFESSIONAL EXPERIENCE

AMBEV (currently known as Anheuser-Busch InBev, NYSE:BUD) Mar 1993 – Dec 1998

World’s #1 beer producer

Project Manager - Sales

• Acting directly in wholesale, I was involved with all aspects of the supply chain, from

manufacturing to retail of beer products;

• Led the introduction of 3 new products (light beer, flavoured beer and Lipton tea) to

retailers and restaurants in São Paulo, Brazil (15+ million inhabitants);

• Established a partnership with one Brazil’s largest retailer (NYSE:CBD) through an

innovative and exclusive marketing campaign.

Achievements

• Boosted Company sales and prospects by introducing a new National relationship with

CBD;

• Successfully introduced a new product (Lipton Tea) to the market, immediately having a

sales /market share response

Sales Operations Manager Mar 1994 – Jan 1995

• Managed 2 Partners distributors, monitored team progress, product costs, timescales and

resources to achieve market share of certain products in certain areas;

• Accountable to executive for progress against sales targets.

Achievements

• Partnered with Distribution Department, Communication Department and Sales to address

Product Campaigns and availability in the market;

• Audited at least 4 work plans per week and offered recommendations for improvements.

Trainee Mar 1993 – Mar 1994

• One Year experiencing/learning from all the areas in the Beer Distillery.

CITIBANK (NYSE: C) Oct 1990 to Aug 1992

One of the World’s largest financial institutions.

Account Manager

• Dealt directly with customers for all banking products;

• Brought in new customers through self-prospecting and networking;

• Suggested strategic investment plans based on customer’s needs and expectations;

• Monitored and traded securities in financial markets on customer’s behalf;

• Reported financial results to operations control.

EDUCATION

B.A. Marketing and Communications, Universidade Paulista, São Paulo, Brazil, 1992.

Emphasis in Product Advertising and Marketing Campaign Development

English certificates – Univ. Hartford & Cambridge

OTHER RELEVANT COURSEWORK

• Business, Management and Communications

• Strategic Leadership

• Principles of Financial Accounting

• Managerial Statistics and Management

• Operations and Quality Management

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