Sales Manager

Barbara A. Mattera

Maspeth, N.Y. *****

Phone: 917-***-**** Email: *********@*****.***

Summary

Seeking highly motivated marketing/sales professional opportunity to work for a

challenging, fast paced media organization utilizing my sales and interpersonal

skills given adequate capacity to excel.

Core Negotiation-Leadership-Sales-Marketing Strategies-Client Relations-Relationship

Competencies Management-Business Development-Broadcast Media Specialist-Organizational

Skills-Communication-ROI-Client Facing-Strategic Planning

Professional 2013-Present PBS NETWORK

Experience New York, NY

Director Of Marketing & Sales

Responsible for the Marketing and Sales of PBS Network programming and

special annual event sponsorships. Develop new business opportunities as well

as manage existing client base of accounts. Prospect and develop marketing

opportunities for clients within upcoming events as well as weekly features.

2012 - 2013 REVShare

New York, NY

Sales Development Manager

Promoted from the Advertising Sales Executive Team to Sales Development

Manager in November 2012. Responsible for maintaining and growing rev enue

into alternative media platforms for an existing book of client business,

maintaining network television advertising campaigns, closing new business

deals, maintaining client expectations and managing client offers and budgets.

Managing Advertising Sales Executive New York Office activity. Working closely

with the Advertising Sales Executive Team's account activity, in developing and

generating new revenue for the company.

Senior Advertising Sales Executive

Responsible for prospecting and generating new client business specifically onto

the network television advertising platform. Focused on growing advertising

agency relationships for our business model; as well as selling and generating

new business opportunities for the company.

2009 - 2012 ARMSTRONG INTERACTIVE

New York, NY

Director Of Marketing & Sales

Responsible for marketing and sales of television show including online,

broadcast and product integration: "Community Auditions/Star Of The Day"

regional network television show

Develop new business, develop client data base of accounts and implementing

systems and customized strategies & marketing solutions for all clients.

Barbara A. Mattera cont’d *********@*****.***

Maintain and develop existing client relationships

Train, develop and lead sales team in achieving budgeted goals

Responsible for production of show and growth and development of "Wonderama"

for launch in 2012

2007 - 2009 WESTWOOD ONE-METRO NETWORKS

New York, NY

National Director of Marketing

Developed multi-platform marketing opportunities for clients and agencies

Met with account teams and clients to strategize and create marketing solutions

including radio, television and digital medias

Generated revenue and increaded shares locally, regionally and nationally

2004 - 2007 TIME WARNER CABLE MEDIA SALES

New York, NY

Senior Account Executive

Developed direct new business clients as well as within agency upper levels

Responsible for sales and execution of 55+ cable television networks, NY1

News and interactive online sales for NY1.COM

Responsible for selling new media opportunities such as Active Advertising, On

Demand and Journey TV

2002 - 2004 WWPR - FM

New York, NY

Key Account Manager

Responsible for increasing billing with corporate Key Accounts

Developed new business with existing agencies and with direct clients

Substantially increased revenue and share for Key Accounts

2001 - 2002 CLEAR CHANNEL GROUP SALES

New York, NY

Director of New Business Development

Responsible for developing new business for WHTZ and WTJM/WWPR

Responsible for increasing billing with JL Media for both stations

Developed new business - category specialist

1998 - 2001 WHTZ - FM

New York, NY

Local Sales Manager

Responsible for the recruitment, training and development of Account

Executives for the station and Clear Channel Corporation

Managed inventory and pricing with General Sales Manager

Grew station's overall revenue by 233% from 1998 – 2001

Barbara A. Mattera cont’d *********@*****.***

Education St. John's University

Queens, NY

Bachelor of Science - Marketing / Advertising with Minor in Economics

Selected for Elite Marketing / Advertising class, which developed Radio

Shack Marketing Campaign for St. John's University School Competition

Activities NYMRAD, RAB, SAG/AFTRA

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