Development Maintenance

MICHAEL D. RODRIGUEZ

SKILLS PROFILE

Background with Social Media to further business goals, with experience managing

brands with hundreds of thousands of followers

Experienced with and knowledgeable of social media trends and monitoring

platforms, including Facebook, Twitter, Tumblr, Instagram and more

Experienced with Microsoft Suite, including Excel, Publisher, and Access

History of utilizing Adobe Photoshop and Illustrator

Knowledgeable of Salesforce.com CRM

Bi-lingual (English and Spanish speaking)

WORK HISTORY

Dec 2010 – Present Cornerstone Home Lending

Position: Administrative Officer

Leading the development and implementation of a new marketing strategy

Charged with branch website redesign and maintenance, as well as social media

strategy

Utilization of social media for account generation via a branch blog and targeted

email campaign

Design, create, and distribute direct marketing materials

Dec 2012 – Present A Football Report

Position: Managing Editor

Content creation, editing and management of brand’s web presence

On-site reporting and coordination with staff writers

Charged with strategy development in terms of Tumblr associates, vendors, writers

and co-editors in anticipation of the 2014 World Cup

Oct 2011 – Present XI Quarterly

Position: Social Media Specialist

Led development and implementation of social media strategy for magazine’s

launch, including targeted email list which grew from 200 subscribers to over 6,000

Development and maintenance of XI’s online presence

Jun 2013 – Aug 2013 Fox Sports

Position: Digital Intern

Assisted with the development and execution of social media strategy across all

platforms for the Fox Soccer brand

Integral part of content creation for both social platforms and brand’s landing page

EDUCATION

Sep 2011 – Current Loyola Marymount University

Master of Business Administration

Departmental Alumni Scholar

Sep 2007 – Dec 2010 University of California, Los Angeles

Bachelor’s of the Arts in History and Political Science

Graduated with Honors: Magna Cum Laude

PERSONAL REFERENCES

Available Upon Request

555 KELTON AVENUE, LOS ANGELES, CA 90024

PHONE 661-***-**** CELL 661-***-****

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