Manager Marketing

Monica Moore Stoneking

816-***-**** I ***************@*****.***

linkedin.com/in/monicastoneking @stonekingm I

overexperiencednovice.blogspot.com

Professional Experience:

National Association of Professional Women (NAPW) Greater Kansas City

Chapter, Kansas City, Missouri

Vice President, Marketing and Social Media (January 2014 - present)

~ Represent the local chapter and national organization via social

media and events.

~ Developed and implemented a social media strategy, utilizing all

platforms (Facebook, Twitter, YouTube, Google+).

~ Assist with the planning and execution of community events to help

promote the NAPW mission and the mission of our partners.

~ Execute strategic plans to maximize exposure with minimal costs,

contributing to positive outcomes for NAPW partners.

~ Organize and oversee a committee of accomplished women to meet and

exceed the local and national defined marketing goals.

Sunflower State Health Plan (Centene Corporation), Lenexa, Kansas

Marketing/Communications Director (October 5, 2012 - March 31,

2014)

~ Coordinated consumer research groups to

develop advertising and educational campaign for new Kansas

health plan.

~ Developed and maintained media and

stakeholder contact list for the state of Kansas.

~ Developed social media sites (Facebook,

Twitter, YouTube) and communications plans for each site.

~ Designed and provided employee response training program specific

to Sunflower State Health and Centene Corporation.

~ Initiated and implemented policies and

procedures to maximize exposure of new plan while minimizing

cost.

~ Managed the pricing and ordering of print and promotional items

for all departments with an operational budget of $750,000.

~ Oversaw communications and outreach

staff and co-managed MemberConnections staff of 10.

~ Coordinated and publicized an average

of 15 events per week, managing the marketing calendar for staff

and State representatives.

~ Wrote, edited and distributed news

releases in accordance with State and Corporate (Centene)

guidelines.

~ Assisted corporate branding committee

with best practices and research on new branding initiatives.

~ Scheduled meetings with and designed

presentations, utilizing PowerPoint and WebEx for members and

providers participating in KanCare.

~ Utilized Adobe Creative Suite 6 to design marketing materials and

external newsletters.

~ Initiated, designed, wrote and managed The Sunflower Source, the

health plan's internal newsletter.

~ Managed quarterly print and online production of Health Moves and

Provider Report, external member and provider newsletters.

~ Utilized WordPress to manage content

and design of plan's website (sunflowerstatehealth.com).

~ Developed digital campaigns based on Search Engine Optimization

results, closely monitoring comparison to competition.

~ Sought out and found positive Member

stories to share with internal and external audiences.

American Red Cross Great Lakes Blood Services, Lansing, Michigan

Contract Employee (August 1 - September 22, 2012)

Communications Director (September 2011 - August 2012)

Marketing/Communications Manager (September 2008 -

September 2011)

~ Developed media partnerships which garnered an 80 percent increase

in positive news coverage over four-year tenure.

~ Successfully maintained a positive brand and image for the

organization during three separate strikes and FDA fines.

~ Became Regional and National media spokesperson regarding union

activity during three-month work stoppage.

~ Established Division Competitive Action Plan, obtaining exclusive

partnerships with Best Buy and Meijer Corporations.

~ Initiated successful media training program for all Great Lakes

Region staff members.

~ Implemented proactive strategic communications plan using

traditional and social media as well as business partnership

developments.

~ Managed department budget and media buys for four large media

markets.

~ Developed communication materials for National headquarters in

Washington, D.C. to be distributed throughout the country.

~ Utilized InDesign to develop and design marketing materials for

various campaigns and internal Cross Currents newsletter (circ.

1,200).

~ Designed and managed content for website

redcrossblood.org/greatlakes.

~ Managed staff of four AmeriCorps Public Relations Coordinators.

~ Interviewed, hired and trained new Communications Director.

KOMU-TV 8/Mid-Missouri's CW, Columbia, Missouri

Promotions Manager (May 2005 - September 2008)

~ Wrote, edited and produced topical news, image and event promotional

spots, using Avid video editing, for air and website.

~ Station liaison to NBC and CW networks, not-for-profit organizations

and community members.

~ Coordinated radio, print and outside media advertising for co-op

reimbursement.

~ Wrote and distributed press releases promoting station

announcements, events and services.

~ Founded and managed National Award-Winning Mid-Missouri CW Crew, an

internship of six MU students.

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Monica Moore Stoneking

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University of Missouri Health Care, Columbia, Missouri

Media Relations Coordinator (Jan. 2000 - May 2005)

Media Relations Specialist (Sept. 1999 - Jan. 2000)

~ Utilized DreamWeaver to maintain MU Health Care website.

~ Interviewed physicians and nurses to understand unique and engaging

stories to share with internal and external audiences.

~ Wrote weekly House Call column for The Columbia Missourian, PedsLine

and Family Magazine.

~ Developed a proactive vs. reactive media tracking system to improve

future strategic marketing and communications plans.

~ Initiated media training program for department chairs and MU Health

Care staff.

~ Wrote and pitched stories to local, regional, state and national

media.

. Resulted in placements on Good Morning America, The Discovery

Channel, Discovery Health and Ripley's Believe It or Not.

~ Worked with Marketing team to incorporate current campaign messaging

into all internal and external communications.

Missouri State Treasurer's Office, Jefferson City, Missouri

Media Relations Coordinator (July 1998 - Sept. 1999)

Executive Assistant (January 1998 - July 1998)

~ Coordinated events and wrote speeches to promote various

programs within the State Treasurer's Office.

Additional Experience:

Stoneking Irish Step-Dancers, Columbia, Missouri/Holt, Michigan

Owner/Teacher (May 2006 - August 2012)

William Woods University, Fulton, Missouri

Adjunct Professor of Marketing (November 2005 - May 2006)

Kansas City Star, Kansas City, Missouri

Missouri District Sales Manager (January 1997 - November 1997)

Truman State University, Kirksville,

Missouri

Public Relations Assistant (May 1995 - August 1996)

Memberships:

Public Relations Society of America; Big Brothers Big Sisters

Board Member, Lenexa Chamber Ambassador, InForum Women's

Network, American Red Cross Competitive Action Plan Chair,

National Association of Professional Women (2013-14)

Honors:

Board of Governors Scholarship; Dean's List: Fall 1993 - Fall;

'Excellence in Journalism' Award (1995); Pi Alpha Alpha (MPA

Honors Society); Delivering the Difference Award (2003); 2006

Mid-Missouri ADDY; Big Brothers Big Sisters Volunteer of the

Year (2008); Completion of American Red Cross National

Communications Response and Media Training (2012); Published:

Diary of An Unemployed Workaholic: Lessons Learned from Chaos

(2006); KC: A Dog in Cat's Clothing (2008)

Skills:

Adobe Creative Suite 6, InDesign, PhotoShop, WordPress,

Microsoft Excel, Microsoft Word, Microsoft Access, Microsoft

OneNote, Microsoft PowerPoint, Search Engine Optimization,

Google Analytics, development of Social Media campaigns (both

business to business and business to consumer).

Education:

Truman State University, Kirksville, Missouri

University of Missouri - Columbia

Bachelor of Arts Degree in Communications/Journalism (1996)

Truman School of Public Affairs

Graduated Cum Laude (3.74) Masters

Degree in Public Administration (2003)

Graduated with

honors (4.0)

References:

Employee and Supervisor testimonials can be found at

linkedin.com/in/monicastoneking.

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