Sales Manager
Resume:
Troy Pickett
Waukegan, IL. *****
***********@*******.***
Career Objective
To hold a responsible and challenging position with growth potential in
Sales Management.
Business Experience
Website Magazine / Business Development/Sales Manager Oct
2007 - May 2013
Worldwide Sales / Websitemagazine.com
When starting this position, there were no sales parameters, forecasts,
territories or leadership. It was a disorganized environment with very
little sales coordination. As a team, we were bringing in net sales of
about $40,000 a year. As sales manager I set territories, forecasts, and a
cohesive sales environment. Created and established profitable online
inventory program. My first full year as the sales manager brought net
sales to over $400,000 and I was awarded employee of the year. We netted
$1.2 million the following year. I have maintained as the top sales person
for the first 4 years. The inventory currently being sold includes printed
and digital advertising: 300 X 250 banners, 160 X 600 banners, 728 X 90
Leaderboard, 728 X 90 Dynamic Overlay, iPad, Electronic Daily Newsletters,
Welcome Mat, Content Sponsorship, Back Links, CPL Program, Belly Bands and
Webinar Programs. 30% travel.
Beginning in August of 2012, the sales manager position was transitioned
into a duty of the publisher. Maintaining myself as an upper echelon sales
person, I continue to work with customers in Verticals and Silos including
SEO/SEM, Local Social Networking, CRM, Hosting & Domains, ESP, E-commerce,
Affiliate Networks, Display, Video, CPL Search, Mobile, Big Data, Cloud
(SaaS, IaaS, PaaS) Design & Development, Analytics and Ad networks.
Dana Chase Publications /Account Manager Oct
2005 - July 2007
Appliance Magazine, Europe and Latin America / Appliancemagazine.com
Responsibilities included outside sales contract advertising sales and
management covering 13 states from Illinois to Arizona, consisted of 40%
overnight travel.
Accomplishments include pulling several advertisers from exclusive programs
from the competing
Appliance Design Magazine. Developed several new Bellwether accounts from
fractional to full page
advertisers. Opened new business with key new accounts such as Komatsu
America, Lucas-Milhaupt,
Bison Gear & Engineering and new divisions of 3M; in total brought on 12
new companies.
Jack Link's Beef Jerky / District Sales Manager
Jan 2004 - Jan 2005
Responsibilities included supervision over three outside sales people in
Wisconsin and Illinois;
direct sales to retailers, brokers, distributors, wholesalers and jobbers,
consisted of 70% travel.
Accomplishments include putting together a sponsorship through the Chicago
Bears and Jewel Food Stores within the designated marketing area of the
game broadcast in Illinois. Initial deal yielded $250,000 in additional
sales on first fill. All stores agreed to secondary product placement
without costly slot fees. Responsible for pushing through a contract with
American Hotel Register, they agreed to carry 20 SKUs in their 2005
catalog.
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Mercor Media / Regional Sales Manager Jan
2003 - Oct 2003
B2B publications and Events. Lift Equipment Magazine, Crane Works Magazine,
Lift Leader
E-Newsletter, Liftlink.com, CHC Crane and Hoist Conference and Lift Expo
and Rodeo proving ground.
Responsibilities included outside contract sales and proposals to
executives at the highest level for B2B
publications and industry events. Many of the active accounts are Fortune
500 companies. The territory included 25 States from Illinois to
California, all of Canada and Mexico, consisted of 40% overnight travel.
Accomplishments include turning the territory around from a steady decrease
in advertisers after contract season was over. Brought in 12 new meaningful
contracts after the 1st Quarter. Negotiated with 20 existing advertisers to
increase their frequency and budget after contracts were already on the
books. Sold the largest e-commerce deal in the history of the company.
Penton Media, Donohue-Meehan Division / Regional Sales Manager
Aug 1998 - Jan 2003
Worldwide Publishing and Trade Shows
The Convenience Group, Convenience Store Decisions, Convenience Retailing,
NCSAG - The National Convenience Store Advisory Group Conference and Trade
Show, Sponsorships and c-storedecisions.com
Responsibilities included Outside Sales Contract Advertising Sales and
Management, Online Display Ads covering 23 States from Kentucky to Arizona
and Canada. The travel involved would put me in the road warrior category.
Accomplishments include taking the Midwest territory from a 20% share of
market to a sustained 65% with a peak of 70% making me the top Regional
Sales Manager 4 consecutive years. The Midwest territory contributed over
50% of the annual Website Sales out of a team of seven. I brought in over
40 new advertisers in my first year. Top producer on Convenience Retailing,
Convenience Store Decisions, NCSAG Sponsorships and Web sales.
Reed Worldwide Business-Disney/ABC/Cap Cities/PEMCO 1982 -
1998
Responsibilities included Business to Business and Consumer Events Sales
and Management, Inside and Outside Sales Management, Value Added Services,
Sponsorships, Show Directory Ad Sales, Floorplan Management and Sales
Projects. Worked on 8 events annually with up to 50% overnight travel
Accomplishments include launching the JCK event which was scheduled for a
$1 million dollar loss in R&D for the first year and ultimately netting $2
million in profit instead. This placed JCK in the prestigious Trade Show
200 as a launch, the first time in trade show history it has been done.
Four of the eight events I worked on were Trade Show 200.
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