Brian Sininsky
Smithtown, NY 11787
Home: 631-***-****
Cell: 917-***-****
E-mail: ******************@*****.***
EXPERIENCE
Patch Media/AOL, Long Island
Senior Account Manager February 2013-
January 2014
Consulted & sold various digital advertising solutions to local businesses,
helping them to grow their exposure, branding & awareness to local
communities on local Patch.com websites.
Developed new business through various methods including cold calling,
networking, speaking engagements & referrals.
Worked closely with upper management on various sales strategies, and in
the development of presentations geared toward specific industries.
Met with existing clients to review campaign results & performance, and to
further develop business relationships.
Accomplishments:
. Exceeded monthly revenue goals consistently, often times exceeding
goals by more than 125%
. Won various contests/bonuses for exceeding monthly & quarterly goals
. Mentored new Sales Reps when they started on Long Island
. Consistently ranked as #1 Account Manager on Long Island team
. Averaged 8-10 new business accounts per month
Driven Local, Melville, NY
Regional Sales Manager August 2011-
February 2013
Worked with local and regional businesses, helping them to acquire & retain
customers through various online marketing strategies, including Google
Adwords, Google+, display advertising, SEO & social media.
Developed new business through various methods including cold calling,
networking, speaking engagements & referrals.
Consulted with existing clients on a regular basis informing them of new
products and trends in the marketplace.
Accomplishments:
. Google certified
. Opened up a brand new territory (Boston), and built up a $20,000 a
month book of business in the first year
. Organized and ran monthly sales meetings for entire sales group
. Hired and trained Telemarketers to make cold calls and schedule
qualified appointments for sales reps
Reach Local Inc., Lake Success, NY
Internet Marketing Consultant April 2008
-August 2011
Worked with local and regional businesses helping them to acquire & retain
customers through various online marketing strategies, including Google
Adwords, display advertising, SEO & social media.
Developed new business through various methods including cold calling,
networking, speaking engagements & referrals.
Consulted with existing clients on a regular basis informing them of new
products and trends in the marketplace.
Accomplishments:
. Google certified
. Consistently exceeded monthly goals and grew my monthly book of
business
. Recognized by Management as Best Presenter in Long Island office
. Mentored new Sales Reps when they started with company
Davler Media Group/Queens Parent Magazine, Queens, New York
Sales Manager August 2001-April
2008
Offered print advertising solutions to local businesses in four monthly
Parenting Publications.
Developed important business relationships with clients to consistently
retain and grow book of business.
Sold various sponsorship packages geared toward specific industries and
helped run Special Events.
Accomplishments:
. Managed 2-3 other Sales Reps at various times during my tenure at
Davler Media
. Developed and managed an account list of approximately $650,000 a year
in advertising revenue
. Consistently increased annual advertising revenue vs. prior year
USA Networks Inc., New York, NY
Account Executive, Advertising Sales February 2000
- June 2001
Generated over $30 million in advertising revenue in the
Cable marketplace to clients that included Pfizer, American
Home, Bristol Myers, Radio Shack, NY Life, Terminix, Storck,
Alberto Culver and Nike.
. Sold new business to clients including Radio Shack, Nike, NY
Life, The Club, Jordache Jeans, Papa John's Pizza, and
Quiznos.
. Presented sales presentations to advertisers on various USA
programming including PGA Golf, Tennis, Eco-Challenge, Attila
and various movie packages.
. Contributed to the development of creative sales strategies
and media research.
Airtime Avails Inc., New York, NY
Senior Account Executive, Advertising Sales March
1999 -February 2000
Negotiated and sold inventory in the Syndication, Network,
Cable, Interactive, and Satellite marketplaces to Advertising
Agencies including Optimum Media, MediaVest, McCann Erickson,
Carat,
Ogilvy & Mather and J. Walter Thompson.
Closed $10 million in returning and new business to clients
that included Ameritrade, Merrill Lynch,
DLJ Direct, Citicorp, Ricola and Direct Response Advertisers.
Presented sales presentations to advertisers on various
Airtime programming including Wall Street Journal Report,
Reuters' First Business, Professional Skiing, College
Basketball, Get2Net Interactive and Network programming.
Universal Television/Studios USA, New York, NY
Assoc. Account Executive/Sales Planner, Syndication Advertising Sales
Dec. 1996 -March 1999
. Sold over $5 million of advertising to clients that included
Proctor & Gamble, Nabisco, Glaxo Zyban, Universal Pictures,
Paramount Pictures and M&M Mars.
. Managed inventory for Xena, Hercules, Team Knight Rider,
Jerry Springer, Maury, Sally Jesse Raphael and WMAC Masters,
including weekly availability and flighting changes.
. Stewarded all accounts including over/underdelivery,
inventory maintenance, ADU schedules and posting.
. Worked on weekly budget reports and monthly ratings charts
for all Syndicated programming.
Turner Broadcasting Sales, Inc., New York, NY
Sales Assistant/Senior Sales Assistant Jan. 1994
-December 1996
. Maintained accounts for various clients for Cartoon Network
and Turner Syndication.
. Managed inventory for Syndication programming.
. Stewarded accounts including over/underdelivery, ADU
schedules and posting.
EDUCATION
ITHACA COLLEGE, Ithaca, New York
Roy H. Park School of Communications, May 1993
Concentration: Broadcast Journalism