MALAMA MWABA
Phone: 587-***-**** Email: *****@**********.***
OBJECTIVE
Seeking a position as a "Marketing Expert" where my extensive abilities
will be further developed and utilized by your organization.
HIGHLIGHTS OF QUALIFICATIONS
. Approximately 4 years of progressive account work experience.
. 2 years intermediate Brand Marketing experience.
. Excellent communication and interpersonal skills and presentation
skills.
. ROI Analysis, Market Research and Survey Management
. Capable of working independently with good organizational and time
management skills
. Places an emphasis on building co-operative relationships in team
settings
WORK EXPERIENCE
Marketing Experience
. Prepared reports of findings, illustrating data graphically and
translating complex findings into written text while measuring and
assessing customer and employee satisfaction
. Sought and provided information to help companies determine their
position in the marketplace
. Gathered data on competitors and analyzed prices, sales, and method of
marketing and distribution
. Devised and evaluated methods and procedures for collecting data, such
as surveys, opinion polls, and questionnaires, and arranged to obtain
existing data
. Measured the effectiveness of marketing, advertising, and
communications programs and strategies
. Forecasted and tracked marketing and sales trends, analyzing collected
data
. Collaborated with web, multimedia, and art design staffs to create
multimedia Web sites and other internet content that conforms to brand
and company visual format
. Collected and analyzed Web metrics, such as visits, time on site, page
views per visit, transaction volume and revenue, traffic mix, click-
through rates, conversion rates, cost per acquisition
. Combined secondary data sources with keyword research to more
accurately profile
. Communicate and collaborate with merchants, Webmasters, bloggers, or
online editors to strategically place hyperlinks
Sales Experience
. Greeted customers and ascertained what each customer wanted or needed
. Described merchandise and explain use, operation, and care of
merchandise to customers
. Recommended, selected, and helped locate and obtain merchandise based
on customer needs Compute sales prices, total purchases and receive
and process cash or credit payment.
. Answer questions regarding the store and its merchandise.
. Prepare sales slips or sales contracts.
. Maintained knowledge of current sales and promotions, policies
regarding payment and exchanges, while maintaining records related to
sales and demonstrated use or operation of merchandise
. Placed special orders and called other stores to find desired items
. Stocked shelves, racks, cases, bins, and tables with new and
transferred merchandise
. Received, opened, unpacked and issued sales floor merchandise while
cleaning display cases, shelves, and aisles
Events Coordinator Experience
. Formulated, directed and coordinated marketing activities and policies
to promote products and services, working with advertising and
promotion managers
. Identified, developed, and evaluated marketing strategies, based on
knowledge of establishment objectives, market characteristics, and
cost and markup factors
. Directed the hiring, training, and performance evaluations of
marketing or sales staff and oversaw their daily activities while
compiling lists describing product or service offerings.
. Evaluated the financial aspects of product development, such as
budgets, expenditures, research and development appropriations, or
return-on-investment and profit-loss projections
. Developed pricing strategies, balancing firm objectives and customer
satisfaction
. Initiated market research studies and analyzed their findings while
responsible for all accounting and bookkeeping records
WORK EXPERIENCE
Account/project Manager/Donor Relations
Aug 2013-Incumbent
Grassroots Foundation
(Toronto, On)
Event Marketing Specialist
Jan 2013 -Aug 2013
Cassata Concessions
(Daytona Beach, FL)
Assistant-student Marketing Advisor
Summer 09, 10, 11
Clermont Duval Art Gallery
(North Bay, On)
Retail sales Associate
Sep 2011 -Dec 2012
American Eagle Outfitters
(North Bay, On)
Housekeeping
Mar 2009 -Sep 2011
The Voyageur
(North bay, On)
EDUCATION
Bachelor of Business Administration
Jun 2012
Nipissing University
TECHNICAL SKILLS
Office Tools: Proficient in Microsoft Office (Word, Excel,
Access, Power Point, and Outlook)
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