Marketing Manager

Sharad Goswami

**** *** ***, **** # ***, Evanston, IL 60201 ( 312-***-**** (

**************@*****.***

PROFILE

Online marketing executive with 10+ years of all-inclusive experience in

planning, executing & analyzing online marketing programs. Solid track

record demonstrating high growth in performance-based ROI-focused traffic

acquisition & lead generation for Internet businesses in various

industries, ranging from startup to high growth stages. Proven leadership

in developing & managing high performance teams to run marketing programs

in the interactive marketing arena, including management of multi-million

dollar Search Engine Marketing (SEM & SEO) budgets. Outstanding work ethic,

entrepreneurial spirit, strong analytical, interpersonal & communication

skills, coupled with dynamic leadership style & excellent relationship

management throughout organizational structures. Expertise in managing full

scope of Online Marketing, including, but not limited to, Search Engine

Marketing (SEM & SEO), Affiliate Marketing, Email Marketing, Online

Marketing Partnerships, Social Media, Marketing Analytics & Budgeting.

SPECIALTIES, TOOLS & TECHNOLOGIES

SEM (PPC): Google AdWords, Bing Ads (Yahoo), Ask.com, Marin Software,

DoubleClick, Atlas Search, Kenshoo Software

SEO: Google Webmaster Tools, Bing Webmaster Tools, WebPosition Gold,

WooRank Tools, Firefox SEO Tools

Social Media: Facebook Ads & Analytics, LinkedIn Advertising & Marketing

Solutions

Affiliate Marketing: Commission Junction, LinkShare

Web Analytics: Omniture SiteCatalyst (& Excel Client), Google Analytics,

WebSideStory HBX (& Report Builder Excel Client)

Business Intelligence: BusinessObjects Web Intelligence, InfoView

Competitive Intelligence: Compete, Quantcast, comScore

Audience Measurement: comScore Media Metrix, Nielsen//NetRatings @Plan

Collaboration Utilities: MS Office, Internet Browsers, Widgets, Plug-ins,

Mobile Apps, Google Drive, Desk.com, Asana, Dropbox

PROFESSIONAL EXPERIENCE

Senior Manager - KeywordFirst, LLC

June2013

- Current

. Providing Integrated Digital Marketing services for clients in the

following industries: Online Education Program Solutions; Global

Publishing; Banking; Financial Services - Wealth Management; Digital

Media Learning Solutions; Media (Feature Films); Advanced Teaching &

Learning Solutions

. Running SEM (PPC & SEO), Mobile, Remarketing, Contextual, Display &

Social Media Advertising campaigns for clients

. Understanding client needs to deliver online marketing results during

all stages of planning, executing, analyzing & optimizing SEM (PPC &

SEO), Mobile, Remarketing, Contextual, Display, & Social Media

Advertising programs

. Leading client services for assigned clients in a responsive &

collaborative manner, alongside new business development

Consultant, Search Engine Marketing & Marketing Analytics - Geary LSF Group

October2012 - May2013

. Providing Search Engine Marketing & Marketing Analytics services for

leading B2B global Internet fax services client

. Rigorously analyzing global (SEM) big data for delivering actionable

(SEM) performance enhancing strategies

. Using Google AdWords (for $1.5 million) SEM budget in global markets

traffic & leads expansion

. Providing PPC bid optimization recommendations to achieve traffic &

leads acquisition goals, while establishing solid competitive online

positioning for client in various markets around the globe

Marketing Consultant, TripRental.com/HomesRetreat.com

January2012 - September2012

. Counseling the founding team to establish all aspects of Marketing

. Focused on creating targeted inbound organic consumer traffic

. Managed lean startup budget for traffic growth & lead acquisition in

various US & Global vacation rental real estate markets

. Used Google AdWords, Google Analytics, Google Webmaster tools, &, Bing

Webmaster tools in operating full scope of SEM & SEO traffic growth

tactics

. Worked with onshore content development team & offshore technology

development team for cross-functional collaboration

Senior Digital Marketing Strategist, SearchWaterFilters.com

January2011 - Ongoing

. Heading up SEO strategy, including digital content development, link

building, & partnerships

. Using Google Analytics, Google Webmaster tools, Google AdSense, &,

Bing Webmaster tools in operating full scope of SEO traffic growth

tactics & revenue generation

. Leading robust growth in targeted inbound organic traffic with 200%

increase in site Visits

Director of Online Marketing, Cappex.com

January2009 - December2010

. As part of the executive team, focused on online marketing planning

correlated to traffic & leads acquisition goals

. Led (near) triple digit year over year overall traffic growth

. Created dramatic shift in student traffic acquisition mix from paid

traffic channels to targeted organic channels, with new SEO traffic

growth in triple digits (200%)

. Negotiated & established local & national online marketing

partnerships (in niche categories, such as, Education & Portals)

. Worked through marketing analytics & reporting infrastructure

transition from Google Analytics to Omniture

. Hired, trained & managed student interns for various online marketing

projects

Classified Ventures, LLC

December2003 - December2008

Director, Search Engine Marketing & Marketing Analytics - CV Real Estate

April2007 - December2008

Apartments.com, Homescape.com, RentalHomesPlus.com, ApartmentsPlus.com

. Prudently managed $13.4 million online marketing budget for CV Real

Estate, posted favorable savings - $1mil+

. Drove audience creation & achieved traffic acquisition goals with

double to triple digit yearly visits growth

. Developed & led a team of qualified online marketing professionals to

focus on SEM, SEO, Partnerships & Analytics

. Wisely directed strategic online marketing budget planning, correlated

to traffic & leads acquisition goals

. Drove in-depth quantitative & qualitative analysis to optimize

performance of all online campaigns

. Negotiated online marketing partnerships based on core metrics like

CPC, CPL, Pageviews & Conversions

. Supervised complete analytics & reporting infrastructure transition

from WebSideStory's Internet Analytics Platform, HBX, to Omniture's

Web Analytics Platform, SiteCatalyst for enhanced data transparency &

increased efficiencies

. Managed external & internal vendor relationships (SEM, National-Local

Online Marketing & Analytics Partners)

. Oversaw production of business reviews, including an assortment of

documents & key metrics for facilitating executive management decision

making, alongside educating national & local Sales teams on

competitive intelligence facts

Online Marketing Manager

March2006 -

March2007

Apartments.com, RentalHomesPlus.com, ApartmentsPlus.com

. Meticulously managed $8 million online distribution budget, led to

savings of $1Mil+ in marketing & operational costs

. Achieved record-breaking traffic, conversion & lead numbers, while

decreasing cost per visit & cost per lead

. Hired, trained & managed one direct report & helped develop his career

path by providing learning & growth opportunities in a wide range of

activities, such as SEM, Analytics & traffic profitability

. Strategically managed full scope of SEM on Google, Yahoo, MSN &

Ask.com for Apartments.com, including 2 new business initiatives

RentalHomesPlus.com & ApartmentsPlus.com

. Identified & communicated opportunities to synchronize cross

functional efforts for scrupulous Organic traffic acquisition from SEO

by working in collaboration with product development & technology

teams

. Performed marketing research & planning by utilizing syndicated data

from audience measurement tools, such as comScore Media Metrix &

Nielsen//NetRatings @Plan

Senior Marketing Analyst

June2005 - March2006

Marketing Analyst

December2003 - June2005

Apartments.com, RentalHomesPlus.com, ApartmentsPlus.com

. Developed & managed SEM campaigns on Google, Yahoo & Ask.com

. Optimized SEM-SEO strategies including paid-organic balance, keyword

selection, traffic/leads volume, cost estimation, bid management, A/B

testing, copy editing, landing page optimization, budget allocation, &

ROI analysis

. Used WebSideStory HBX; BusinessObjects Web Intelligence; &

Datanautics' Accrue G2 for data collection, analysis, reporting &

distribution to various business groups

. Built & managed state of the art online marketing campaign performance

reporting & SEM/SEO ranking, reporting & optimization infrastructure

using various tools/platforms, like WebPosition Gold tracking software

EDUCATION

Emerson College - Boston, MA - Master of Arts, Integrated Marketing

Communications - 2003

Sri Venkateswara College - University of Delhi - New Delhi, India -

Bachelor of Arts, English (Honors) - 2001

CERTIFICATIONS

Marin Enterprise Certification - September2013

Google AdWords Qualified Professional - August2013

Homescape Project Mangement Methodology Training Certificate - February2008

SkillPath( Seminars - How to Excel at Managing & Supervising People -

Chicago, IL - March2006

National Institute of Information Technology (NIIT) - New Delhi, India -

Certificate in Web Application Programming - 2000

AWARDS

CLASSIFIED VENTURES OUTSTANDING ACHIEVEMENT AWARD 2005

References Available Upon Request

Contact this candidate