Juan Carlos Silva
Gamification Designer, Social Media Strategist, Video Producer, Animator, Visual Storyteller, 3D
Artist, Writer.
********@*****.***
Summary
The first thing you should know about me is how passionate and invested I am in everything I do. I am that guy
that makes you listen intently, spark your curiosity and want to know more about whatever it is he is talking
about, because when I speak about my job or any of my passions, I do so with the same genuine excitement you
would see in a toddler's face when they arrive at the entrance to Disneyland.
Games, character development, storytelling and animation are some of my biggest passions, and I rely on them
to approach gamification from a unique, intrinsically fun and player-centred perspective, which allows me to
propose solutions that go well beyond points, badges and leaderboards and, that truly foster user engagement,
continued participation and community building between brands, organizations and their target audience.
I am a dynamic and highly creative individual, I am persevering, relentless and I believe in giving nothing less
than 110% in each of my efforts and inspiring others to do the same.
Now, I want to tell you why else you will want to work with me: I am results-driven, I think outside the box, I
draw inspiration from all kinds of fields and sources and as several of my previous colleagues have stated in
their recommendations, I am the machine behind the machine and the guy you want to have around at crunch
time.
# Skills: creativity, commitment to excellence, loyalty, integrity, strong work ethic, leadership, team player,
adaptability, critical thinking, problem solver, multitasking, effective written and verbal communication,
computer savvy, brainstorming, creative writing, sketching, concept art and development, game design,
animation, social media marketing.
# Language Proficiency: English, French, Spanish
# Send me an e-mail: ********@*****.***
# Follow me on Twitter: @jcsilva_
# Contact me on Skype: juan-c.silva
# See my portfolio: http://juansilva.cgsociety.org/
# Visit my blog: http://gamificent.tumblr.com/
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Certifications
Moralities of Everyday Life
Yale University License NY9EEYM4FZ March 2014
How to Build Habit-Forming Products
Udemy February 2014 to March 2014
Designing Gamification - Level 2 (Expert)
Udemy December 2013 to January 2014
Designing Gamification - Level 1 (Basic)
Udemy December 2013 to December 2013
The Camera Never Lies
University of London License 3KNL4VFZ73 September 2013
Gamification
University of Pennsylvania May 2013
Experience
Student in Public Relations and Communications at Concordia University
January 2014 - Present (4 months)
Development Tester - Cinematics (Watch Dogs) at Ubisoft Montreal
January 2013 - October 2013 (10 months)
As a development tester on Watch Dogs, I was mainly dedicated to providing support for the Cinematics and
Scripted Events teams. My responsibilities included:
# Using JIRA to log in bugs regarding any issues related to animation, modelling, lighting and rendering
present in all cinematic sequences and scripted events in the game.
# Follow-up and verify the timely implementation of the corresponding fixes for each bug, during each
development milestone.
# Attend review meetings to remain informed of further developments and changes in the cinematics and
generate a written report to pass on that information to the other development cells.
# Serve as a point of contact between the team of functionality testers in Bucharest and the cinematics
development teams in Montreal.
# Proofread, edit, validate and assign to the corresponding developer each bug entered by the functionality
team.
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# Assist programmers in reproducing bugs in-game in order to assess the source of the issue.
# Generate in-game video captures of the all cinematics and scripted events on a weekly basis.
2 recommendations available upon request
Assistant Store Manager at ECCO Sko A/S
August 2012 - December 2012 (5 months)
As assistant manager of the ECCO store at Rockland, I worked together with the store's manager and regional
manager in an effort to maintain the budgeted sales objectives through the year, implement marketing
campaigns, set-up new window displays and provide staff training as well as assist in interviewing potential
new employees.
Brand Ambassador at ECCO Sko A/S
August 2011 - August 2012 (1 year 1 month)
As a brand ambassador for ECCO, it was my job to embody the company's culture of excellence and passion
for design and, convey these ideals to existing and new customers by means of educating them on the
features, advantages and benefits of purchasing ECCO shoes and accessories.
I made it my personal goal to ensure every customer received an outstanding, personalized and rewarding
shopping experience that would turn them into loyalists and advocates of the ECCO brand.
1 recommendation available upon request
Localization Quality Assurance Tester at VMC
March 2010 - January 2011 (11 months)
As a localization tester I was responsible for bugging translation errors regarding spelling, grammar, syntax
and semantics, present in the Spanish audio voiceovers and on-screen text featured in next generation console
and PC games. Furthermore, my role required me to provide the most consistent and context-appropriate
translations for both Latin-American and European Spanish, as well as ensuring their proper implementation
in the games' databases.
In addition, the quality assurance pipeline also required me to test and bug any functionality, connection,
multiplayer, graphics and performance issues present in the games.
AAA Game Titles I worked on:
# Dead Space 2
# Disney's Epic Mickey
# Toy Story 3
# TRON: Evolution
# TRON Evolution Battle Grids
# Lord of Arcana
1 recommendation available upon request
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3D Graphic Artist at Color Creativo
January 2007 - September 2009 (2 years 9 months)
At Color Creativo, it was my job to meet with clients who wanted to make renovations on interior spaces
(both residential and commercial), and present them with a 3D model of what their new space would look
like, in order to obtain their approval before the renovation technicians could proceed to the physical
execution of the proposed design.
After meeting with each client, I would work together with the creative director in order to come up with the
most effective and aesthetic design solutions for each space. Finally, I would proceed to model, texture, light
and render the new version of the spaces in Maya, and in some cases create a walkthrough animation for
previewing purposes.
CG Artist - Maya Generalist at Icecube Creative Design
2006 - 2007 (1 year)
As a Maya Generalist at Icecube Creative Design, it was my job to create the concept art and final 3D
imagery for the company's advertising material, such as flyers and seasons greeting cards. In addition, I was
also responsible for modeling, lighting and rendering props and environments to be used in the production of
a promotional 3D-animated short film.
1 recommendation available upon request
3D Animation Instructor at Out of the Box Design & Training
2005 - 2006 (1 year)
At Out of The Box, I was hired to teach Maya and the principles of creating a 3D-animated production to a
small group of creative professionals. During the training, I covered object and character modeling, rigging
and animation, texturing, lighting, rendering and basic compositing in After Effects.
1 recommendation available upon request
Education
Concordia University
Diploma, Public Relations, Advertising, and Applied Communication, 2014 - 2015
University of Technology, Sydney
Master of Arts (MA), Animation, 2005 - 2006
Activities and Societies: I worked as student tutor in computer animation to my fellow students in the Master of
Animation program and, also tutored students from the Bachelor's in Digital Architecture, in both Photoshop
and the basics of computer animation.
3 recommendations available upon request
The Art Institute of Fort Lauderdale
Bachelor of Science (B.S.), Media Arts and Animation, 2001 - 2004
Activities and Societies: Organizing social events and mixers for international students.
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Courses
Diploma, Public Relations, Advertising, and Applied
Communication
Concordia University
Effective Speaking
Social Media Marketing I
Techniques of Public Communication
Fundamentals of Public Relations
Languages
English (Native or bilingual proficiency)
French (Full professional proficiency)
Spanish (Native or bilingual proficiency)
Italian (Elementary proficiency)
Skills & Expertise
Animation
Computer Animation
Maya
Traditional Animation
After Effects
Character Animation
Photoshop
Graphic Design
3D Modeling
3D
Concept Design
Texturing
Illustration
Storyboarding
Graphics
Logo Design
Painting
Video Editing
Lighting
Character Design
Digital Painting
Abstract Paintings
Digital Compositing
Lighting and Rendering
Game Testing
Photo Retouching
Digital Photography
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Creative Writing
Poetry
Gamification
Video Games
Customer Engagement
Language Localization
Social Media Marketing
Communications
Quality Assurance
Interests
Film, VFX, Animation, Video Games, Gamification, Video Editing, Fashion, Photography, Advertising, Art,
Illustration, Literature, Poetry, Hiking, Traveling, Foreign Cultures and Languages, Philosophy, Psychology.
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Juan Carlos Silva
Gamification Designer, Social Media Strategist, Video Producer, Animator, Visual Storyteller, 3D
Artist, Writer.
********@*****.***
9 people have recommended Juan Carlos
"I worked with Juan when I was free-lancing as a director of the Cinematics for the game Watch Dogs. With
in-game cinematics it is impossible to judge your work unless you have someone who captures it from the
game. It is an essential tool and the only way to see if the lights are in the right place, if the clothes move
correctly, if the animation is done correctly and even just to see if the characters are in the right place in the
scene. Part of Juan's role was to go through the game every day, enter all the right cheat codes or play the
constantly changing missions in the correct order to trigger the cinematics, and then capture them. He was a
really hard worker, and always did his outmost to make sure we could see our work as soon as possible and
then go back and tweak and correct it. I have no problem recommending Juan and wish him all the best."
Kun Chang, Realization & Cinematics Director on Watch_Dogs, Ubisoft, managed Juan Carlos indirectly
at Ubisoft Montreal
"I met Juan on the development of Watch Dogs as we were both working on the Cinematics for the game.
Although we were on two different teams I was hearing echo of Juan's work even before I met him, I then
quickly understood why; Juan is very passionate about cinematics and is willing to work night and day for his
passion. On our project Juan's became a reference for any questions we had in regards of cinematics and
although he was extremely busy he was always willing to help. Juan is a very positive goal-oriented person.
He is a pleasure to work with and I would definitely work with him again!"
Karine Renaud, Production coordinator, Ubisoft Entertainment - Montreal, worked with Juan Carlos at
Ubisoft Montreal
"It was clear to me from the moment I interviewed Juan Carlos for the Brand Ambassador position at ECCO,
that he will be a great addition to our Team. A passionate and hard-working individual with a great creative
flare to visual merchandising. During his tenure with ECCO Juan improved everyday, learning all aspects of
store operations, which resulted in his promotion to Assistant Store Manager. A great Teammate, a leader by
example, Juan will be a definite asset in any organization."
Armand Bouyoukian, Store Manager, ECCO Sko A/S, managed Juan Carlos at ECCO Sko A/S
"Juan Carlos worked with me for quite some time as a Localization QA Tester. His knowledge of Languages,
context, content and consistency made his work one of the highest quality localization work I've seen in the
industry. He always delivered the best result at the shortest time possible, always, constant, always
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responsible and he always followed up with his work to ensure the highest standards all the way till the end.
For Spanish/English localization work he is one of the best."
Jonathan (Nathaniel) Villanueva, Localization Quality Assurance Lead and Project
Manager, VMC, managed Juan Carlos at 2011 VMC Game Labs
"Juan is very well organized, diligent in his work, easily reachable, and always on time. He is dedicated to
every task he is given. Juan is a hard-working self-starter who invariably understands exactly what a project
is all about from the outset, and how to get it done quickly and effectively. I highly recommend Juan for
employment. He is a team player and would make a great asset to any organization."
Natalija Fuksmane, was Juan Carlos's client
"Juan Carlos is a highly skilled and knowledgeable trainer in 3D applications. He is patient, kind and
lateral-thinking in his approaches to problem-solving and helping people understand how to achieve the
results they want. I have hired him on many occasions to train me personally and others. I wholeheartedly
recommend him as a 3D animation instructor or as a 3D animator and would be happy to provide additional
details if needed."
Annette Rays, was Juan Carlos's client
"I first met Juan in 2005 at the University of Technology Sydney in the Master of Animation program. Our
class/course was small and Juan and I quickly became friends. Juan was in the top of our class with his skills
and level of knowledge and he displayed a true talent and passion for 3D modeling, lighting and animation.
Later, this led me to contract him for some small projects. Through the years Juan has grown and developed
his aptitude. He is a genuine guy with integrity and uncompromising values. Moreover, he has a remarkable
stamina to work long hours and consistently shows his dedication to all projects he embarks upon. At project
crunch time, he is the guy you will want around. He is the machine behind the machine."
Lora Kinzli, Student, University of Technology, Sydney, studied with Juan Carlos at University of
Technology, Sydney
"Juan's work always fascinates me, by all means its got "wow" factor! I still remember, no matter what time
it is, he'll always be glued to his G5 & tablet creating world of wonders! Love it, and by all means he is a
great CGA & a responsible human being. Good luck always."
priyank joshi, Interior Designer, Smart Home Works, SYDNEY, AUSTRALIA, studied with Juan Carlos at
University of Technology, Sydney
"My experience with Carlos goes back to the days of two people still working inside the university computer
labs at 4 in the morning. Carlos had always been very dedicated, knowledgeable and very talented, producing
some of the best work in our year and earning himself the reputation amongst the other students as the guy to
go to for help. Carlos would frequently give his time and energy to assist other students and was very much
liked among us all. I would not hesitate to employ Carlos due to his professionalism and dedication to his
craft, and I look forward to the day when we can work together, as I know his lighting skills would
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compliment anything I would hand over to him."
Daniel Cohn, Student, UTS, studied with Juan Carlos at University of Technology, Sydney
Contact Juan Carlos on LinkedIn
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