Project Manager, Campaign Director, data analyst

Q ianli (Rita) Ma

***** *** **** ***, *** *** Lakewood, O H 44107 513-***-****

m ***@*******.***

E ducation:

M iami University-Oxford, Farmer School of Business

Bachelor of Science in Business, Major in Marketing Dec 2013

M inor: Business Analytics, Decision Science GPA 2.95 / 4.0

Chinese University of Hong Kong

Summer 2010

Work E xperience:

H ighwire Brand Studio with Speedway Oxford, OH, Aug 2013 – December 2013

• Selected to participate w ith a team of 10, in an interdisciplinary program to develop innovative

marketing solutions

• Created the brand personality and developed a holistic campaign utilizing social media to engage

consumers

Pfizer – P roject Management Summer I ntern Beijing, China, J une 2013- Aug 2013

Participated in a multi-million dollar national healthcare project

-Initiated an intelligence collection including the collection of project relevant updates, articles, and healthcare

policies to facilitate the project managers

-Modified and translated contracts/project documents

Intern representative of the Pfizer Mid-Year conference and won “Pfizer Beijing Best Intern of 2013” title

A lliance Data-Consumer Insights and Targeting Summer Intern Columbus, OH, June 2012-

Aug 2012

Completed three marketing campaign projects individually by providing marketing analysis to recognize trends

and understand changes in purchasing behavior

Managed and completed an internal demographic study with a team of three for twenty-eight clients

-Compiled a demographic portfolio by analyzing actionable data

-Provided marketing insights regarding to the results including observations, recommendations and action steps

National University of Malaysia – Red Project Intern K uala Lumpur,

M ay 2011 – July 2011

Raised $1,000 through cold calling and one on one meetings with a team of three

Designed and conducted sexual safety workshops for H igh School students who were at high r isk

for AIDS/HIV

Networked w ith t he local community t o secure sponsors and speakers for workshops

Nation Equality Research – Research Assistant

New York City, Dec 2010

Conducted consumers’ behavior research under the mentorship of Professor D urairaj Maheswaran

(New York University Ster n B usiness School Marketing Department)

Assisted Dr. Maheswaran in wri ting a survey targeted at East Asian consumers and collecting

resulting data

Campus Leadership and Involvement

Duke Energy Inter-University Case Competition A pril 2013

• Designed an eco-friendly energy saving product and its marketing campaign, won 2nd place at

M iami University

A IESEC (Association International des Etudiants en Sciences Economiques et Commercials ) Jan 2011

– Jan 2013

Finance Team VP (Sep2011-Jan2013)

-Efficiently manage an account of $18,000 and secure $5,000 of university funding, a 250%

i ncrease of the previous year

Special Skills

P rogram: Advanced Excel and Access, SQL, SAS, Stata, M ini tab

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