Sales Account Executive

m eredith friedline

**** ******* ** • Washington, DC 20009

404-***-**** •

*****************@*****.***

Experience

Copyw riter Havit Advertising, Washington, DC Jan 2012-Present

• Concept, produce, and deliver fully-integrated campaigns including

executions in digital, social media, TV, print, web, and out of home

• Ideate and develop 360 campaigns and overarching themes for

business pitches, resulting in new business wins for T u rner

B roadcasting, Discovery Channel, and HBO

• Crafted a 360 campaign for A rlington Credit Union t hat led to

t heir highest revenue to date

• Craft copy for print campaigns, digital and social media executions,

out of home, page takeovers, and presentation decks for a variety of

companies including N ational Geographic, PBS Kids, Spark

E nergy, and CBS Sports

• Present concepts and work to internal and client stakeholders

• Expertise in working with a wide variety of consumer, media, and

business-to-business clients

P roduction Coordinator H WT, Bethesda, MD Oct ’10 – Dec ’11

• Oversaw, managed, and contributed to the marketing plan, i deation,

b randing, and execution of a wide variety of marketing pieces,

i ncluding catalogues, p rint campaigns, and social media executions

• Served as the primary point of contact between executive

management, product development, and creative services

• Managed, scheduled, and budgeted 8-10 accounts on a daily basis and

ensured all deadlines were met in a t imely manner

Account Executive Covente, A tlanta, GA Sep ’04 – Dec ’08

• Developed and implemented sales and marketing campaigns to

generate new business, increase market share, and i mprove profit

potential for Fortune 500 corporations i ncluding I B M, SAP, Oracle,

S un M icrosystems

• Helped craft marketing campaigns that led to winning new business

for M icrosoft and Target Corporation

• B uilt strong relationships with high-level executives and CEOs

t hrough daily market research and telephone prospecting

• Consistently ranked as the top sales performer and won quarterly

company sales awards

Education:

C reative Ci rcus A tlanta, GA 2007-2009

• Two-year graduate program in Advertising, Branding, and Design

Concentration in Copywriting

U niversity of Georgia A thens, GA 2001-2003

• B.S. in Consumer Journalism, May 2003

University of Notre Dame South Bend, I N 1999-2001

• Study abroad program in Rome, I taly, Fall 2000

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