Project Manager Management
Resume:
MARY ONSTAD
Minnetonka, MN 55343
**************@*****.***
Marketing and corporate communications manager who excels at both "big
picture" strategic planning and detailed project management. Experience in
leading Fortune 100 companies through product roll-outs, marketing
campaigns, rebranding and cross-enterprise initiatives. Strong team leader
who thrives on solving complex problems, and creating consensus among
diverse groups.
SUMMARY
Strategic communications planning Social and digital media
Project/program management Relationship building
Team leadership Change management
Marketing communications Cross-enterprise collaboration
Employee communications Financial product expertise
Communications measurement Writing and editing
PROFESSIONAL EXPERIENCE
UPSHER-SMITH LABORATORIES, MAPLE GROVE, MN 2012-
2013
Marketing Communications Project Manager
. Manage marketing communications programs for pharmaceutical
products. Work with sales, legal, regulatory, product management-as
well as outside agencies-to develop and implement digital and print
marketing campaigns.
UNITEDHEALTHCARE, MINNETONKA, MN 2011-2012
Communications Director/Marketing Manager
. Managed internal communications for mergers and acquisitions,
involving large complex projects and multiple stakeholders across
the enterprise. Successfully led communications for three
acquisitions.
. Managed Medicare marketing campaigns supporting retail field sales
teams, resulting in high agent satisfaction. Responsible for
overall project management, included writing, review, design and
distribution of multiple product collateral pieces.
WELLS FARGO, MINNEAPOLIS, MN 2004-
2010
Business Communications Manager: Created and implemented complex internal
and external communications plans, provided communications consulting to
all levels of management, and led staff and virtual project teams.
. Built and managed communications function for Wells Fargo
Retirement & Trust.
. Managed marketing communications plans for a variety of corporate
initiatives, including organizational changes, new value
proposition and business strategies, new product roll-outs and
technology changes.
. Partnered with senior management, HR, and other groups to create
and implement communications plans for Wachovia/Wells Fargo merger,
as well as numerous acquisitions.
. Won over 15 Service Excellence Awards for outstanding performance.
Received Wells Fargo Wholesale Banking Partner Award for internal
communications campaign.
Mary Onstad Page 2
COMMUNICATIONS CONSULTANT, MINNEAPOLIS, MN 2001-
2004
Provided strategic communications consulting and planning, writing/editing,
and research for change management and business transformation initiatives.
Clients included Deluxe Check, Wells Fargo, Allina Health System and
others.
. Led year-long change management initiative for major SAP initiative
at Deluxe Check, resulting in more effective transition to new
technology platform.
. Enhanced sales results and customer satisfaction, creating first-
ever internal and external marketing tools for new products.
. Helped identify market opportunities for health insurance company,
by implementing comparative product survey research.
DIRECTOR, CORPORATE COMMUNICATIONS
ALLINA HEALTH SYSTEM, MINNEAPOLIS, MN 1994-
2001
Built corporate communications function for large regional, integrated
health care system. Managed merger and name change communications plan, was
responsible for media relations, employee/customer communications, and
corporate identity.
. Led the rollout of new corporate brand, name, and key messages,
managing a project team of internal staff, agencies and free-lancer
writers and designers.
. Created and managed integrated communication plan, which included
employee, medical provider, customer, media, and community
relations strategies.
. Chaired process improvement and cost-reduction campaign that
resulted in $5 million in savings and improved print and document
production.
EDUCATION
M.A. Journalism, Marquette University, Milwaukee, WI
B.A. Biology, North Dakota State University, Fargo, ND
Change Management Certification, IABC
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