Manager Director

TAMI DIMOCK O’BRIEN

***** ********* ***** • Haymarket, VA 20169 • 703-***-**** • ****.******@*******.***

Qualifications Summary

Results-oriented communications professional with more than a decade of experience in public relations,

strategic marketing campaigns, and publications for diverse audiences.

B.A. in English with Highest Distinction

Demonstrated capacity to produce compelling content for a variety of publications

Exceptional interpersonal and management skills

Relevant Experience

American String Teachers Association, Fairfax, Virginia (August 2010 – Present)

Member Relations and Marketing Manager

• Oversee membership and communications for 10,000-member music education non-profit, with

emphasis on recruitment, retention, and member services.

• Produce and publish chapter communications.

• Promote programs, events, and member benefits via multiple channels (social media, website, direct

mail, email, print)

• Maintain member database (iMIS) to ensure data is accurate and consistent. Analyze trends and

provide comprehensive reports to association leadership for strategic planning and improved

member experience.

• Serve as liaison to several national committees and state chapters, manage award programs, and

assist in planning and hosting chapter webinars and volunteer leadership workshops.

• Work on site at annual national conference to ensure a positive educational and social experience for

members, guests, speakers, and performers.

• Supervise full-time membership coordinator, intern, and numerous volunteers.

American Bird Conservancy, The Plains, Virginia (January – August 2010)

Assistant Director of Development

• Wrote and edited copy for direct mail campaigns, grant proposals, reports, periodicals, and website.

• Identified, cultivated, and solicited potential and existing donors to ensure that annual operating and

program needs were met or exceeded. Assisted in the development and implementation of annual and

long-range fundraising plans and budgets.

• Served as liaison to board members to keep them apprised of ABC programs and needs, and to

identify new prospective donors.

George Mason University, Fairfax, Virginia (January 2007 – January 2010)

Director of Communications, College of Health and Human Services

• Collaborated with the dean’s office, department chairs, and faculty members to develop and

implement college-wide communication and marketing strategies.

• Created high-quality print and electronic marketing materials to recruit top students. Wrote and edited

copy and coordinated design and production.

• Promoted faculty research and achievements via internal and external media.

Associate Director, Annual Giving

• Managed direct marketing program to secure private support from alumni, parents, and faculty

through direct mail, Internet, and phone. Worked closely with director to develop annual plan, budget,

and fundraising goals. Set alumni giving records and increased giving from parents and faculty.

• Developed content and managed the design, production, and distribution of all printed materials

including solicitations, advertisements, and correspondence in support of Annual Giving campaigns.

• Promoted alumni giving societies and coordinated special events to recognize donors and cultivate

prospects.

• Assisted college development directors in outreach and fundraising activities to increase alumni

participation in the Annual Fund.

American String Teachers Association, Fairfax, Virginia (November 2003 – August 2006)

Director of Communications and Development

• Served as editor of peer-reviewed quarterly journal. Worked with articles editor to deliver quality

feature articles. Wrote all remaining sections and copy edited entire issue. Worked closely with graphic

designer on layout. Managed advertising representative to ensure quarterly revenue goals were met.

Responsible for entire production process, from planning to printing to billing advertisers.

• Served as copy editor and production supervisor on all books published by ASTA. Acted as liaison

between authors and Publications Committee, obtained copyrights for new titles, and coordinated

promotional campaigns to generate sales.

• Produced and published ASTA e-NEWS monthly e-newsletter for members.

• Managed fundraising and donor recognition efforts. Coordinated direct mail solicitations to members.

Also secured gifts via e-mail, website, and the quarterly journal.

• Marketed foundation initiatives, including grants, awards, and outreach programs. Acted as liaison to

program committees and corporate sponsors, notified grant and award recipients, and engaged in

appropriate public relations efforts to promote programs and publish results.

• Supervised development manager, articles editor, graphic designer, and editorial committee

members. Clearly outlined expectations and provided direction and support to ensure their goals were

achieved and they developed professionally.

• Coordinated media/public relations efforts to promote the association and its programs. Drafted and

pitched press releases to appropriate media for maximum coverage. Responded to media inquiries in a

timely and professional manner.

• Served as event staff at annual national conference to ensure a positive educational and social

experience for members and guests. Provided personal assistance to VIP performers and guests.

• Developed and managed departmental and program budgets.

George Mason University, Fairfax, Virginia (1997 – 2003)

Assistant Director, Alumni Affairs

• Cultivated relationships with alumni through outreach and events. Worked closely with the GMU Alumni

Association (GMUAA) and development office to engage alumni.

• Managed student-alumni program and coordinated class unity events to generate student awareness

of GMUAA and encourage post-graduation involvement and financial support.

• Wrote and edited content for several publications, including the alumni magazine, annual report, press

releases, promotional materials, and the alumni website.

• Updated alumni website to ensure content was accurate and easily navigated.

• Wrote and published monthly e-newsletter to inform alumni of university news and events.

• Planned, marketed, and managed programs, services, and events for alumni and students in support

of GMUAA and university objectives.

• Recruited, trained, and managed volunteers for university and community outreach programs.

• Served as liaison to specific university departments with emphasis on alumni outreach.

Writer/Editor, University Relations

• Wrote and edited news and feature articles for alumni magazine and faculty/staff newspaper.

Developed story ideas, conducted research and interviews, and coordinated photo shoots. Maintained

contact with department chairs and key faculty members for news and information.

• Wrote, edited, and proofread copy for advertisements, brochures, academic journals, direct mail,

websites, recruitment materials, and other university publications.

• Drafted and pitched press releases to external media. Connected faculty members with reporters

seeking expert commentary for news stories.

Technical Skills

Proficiency in MS Office applications (Word, Excel, PowerPoint, Outlook, Publisher) and several CRM

systems, including iMIS, Advance, and Raiser's Edge. Excellent Internet research skills. Working

knowledge of Adobe Photoshop and InDesign, HTML, and website maintenance. Adept at learning new

technologies. Hablo un poco de español.

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