Manager Marketing

CURRICULUM VITAE OF

ELENA S. DANIELS

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Address: ** ******* ******** *******, ** M2L 1Y4

Mobile: +1-647-***-**** (alternate number : 416-***-****)

Email: ***.*******@*****.***

Job Objective:

To join an Organization where I can further explore more of my expertise in

the field of marketing and communications and gain excellence in public

relations, speaking, writing and customer service skills.

WORK HISTORY

DIRECTOR OF MARKETING

WINDSOR PROPERTY MANAGEMENT CORPORATION - HCMC, Vietnam

Business Development Manager (The Reverie Saigon Hotel)

July 2008 - July 2012

. In-charge of central marketing for group of companies (

o Hospitality: Windsor Plaza Hotel, Sherwood Residence, Mayfair

Suites and The Reverie Saigon

o Food & Beverages: Amigo, Caf Central, Gartenstadt, Kissho

Restaurant, Ngan Dinh Chinese Restaurant, TOTT Bar & Restaurant

o Shopping Malls: An Dong Plaza, Thuan Kieu Plaza

o Entertainment: America Disco, Windsor Spa & Massage

o Retail: Mela Supermarket

o Managing: Marketing, Creatives, Designs, Customer Relations,

Loyalty Program, Research, On-line, PR and F&B Marketing (total:

40 staff)

. Spearhead sales and marketing campaigns for hotel and F&B outlets

. Responsible for all implementation/accreditation fulfilment and

business development

. Outlines and recommends to Group GM which international travel expos

for all group of properties

Accomplishments:

. Garnered various awards for Cafe Central for Service Excellence

. Elevated Windsor Plaza Hotel (WPH) and Sherwood Residence to

international level. Earned the Bloomberg's "Best Hotel in Vietnam":

participated in by 18 countries for 2 consecutive years

. WPH: Qualified entry for Asia Pacific level for high commended hotel

in December 2011

. Leverage on marketing cooperation tie-ups with various

vendors/suppliers and saving budget by negotiating for group of

properties: particularly for F&B group

. Formulation of barter payments with media publications creating more

exposures for less cash out

. Handles and created new advertisement-revenue driven programs:

Mall/Billboard/Video ads

. Conceptualized and implemented various events program which became an

annual event of Windsor Plaza Hotel: Beerfest (2009-2012), Wedding

Fair (2008-2012), as added revenue

. Reinvented the program/events & sponsorship packages for Oktoberfest

SENIOR MARKETING MANAGER

PANASONIC PHILIPPINES

December 04, 2006 - May 30, 2008

. Responsible for total operation of both Marketing & Trade Marketing

group of Consumer Products

. Directly assisting the Sales & Marketing Director in formulating business

plan, targets

. Identifying and development of new products to roll out of merchandising

sync within the region

. Directly managing all Marketing Communications activities: Advertising,

Publicity and Promotions.

Accomplishments:

. Turn-around budget deficit of US$5M to an accrual of US$2M by

directly managing budget

. Executed the most commended Dealers' Convention in celebration of its

40th Anniversary (in Oscars' inspired theme in September 2007 theme

was duplicated in other countries.

. Back-tracked all on-loan units from nationwide dealers used as

showcase lead to collection of units already sold by dealers worth

over 150KUS$

MARKETING & COMMUNICATIONS MANAGER

HALDANE PHILS., INC. (Mobile Phone Distributor - Philippines)

November 16, 2004 - February 20, 2006

. Responsible for all marketing and communication activities for major

brands SONY ERICSSON, SIEMENS, SAMSUNG and O2 in the Philippines

. Align Brand/Manufacturers' Key Marketing Initiative with HQ timeline

. Create awareness and excitement for the Company and brands it carries

-Organize marketing events and product launches including campaign

activities

-Plan and execute advertising campaigns (hands-on media buys)

. Recommends which models to carry and distribute in the Philippines

. Develop and implement strategies and plan for Sales Team to ensure

product competitiveness

. Oversees Merchandising of all Telco operators, regional distributors and

channels

. Responsible for the successful launches of O2 brand mobile phones in the

Philippines

. Rebuilt Haldane brand by repackaging Haldane's corporate image

Accomplishments:

. Executed credit card 0%interest promo which resulted 15% increased

sales

. Manage the overall commercial solutions marketing plan for specific

market

MARKETING MANAGER

MOTOROLA (CPS/Mobile Devices - South Asia)

March 2000 - July 20, 2004

. Reports directly to Motorola Regional Office - Singapore

. In-Country Marketing and Communications Manager: directly reporting to

HQ

. Champions Sell-out Campaign: creation of sell-in/Sell thru campaign

. Assisted the regional manager in overseeing: Thailand, Vietnam market

. Responsible for marketing communications both brand and tactical

campaigns for mobile phone

. Responsible for all in-country PR efforts

. Conceptualized and implemented trade and consumer activities & trainings

. Allocation of budget support to each telecom operator, distributors and

dealers

Accomplishments:

. Commended for being the only marketing head in Asia to arranged a

Courtesy Call with a Country President and Motorola's General Manager,

Regional executives (HE President Gloria Macapagal Arroyo, Nov. 06,

2003 - Malacanan Palace)

. Sustain Philippine operations for 3years without In-Country Sales

Manager by growing 20% of business. Expanded operations to handle

Operators, Distributors and Channel/Corporate Accounts.

. Responsible for a successful unprecedented promo with Telco operator

(SMART) billed "MotoRush for Cash" eventually became a benchmark for

other manufacturers and duplicated in Vietnam and Thailand.

. Record-holder for the most successful regional phone launch event in

Philippines' Glorietta mall featuring free concerts featuring MTV Asia

artists during Valentine week.

ADVERTISING & PROMOTIONS MANAGER

ASIAN DURABLES MANUFACTURING (DAEWOO/ ARISTON)

June 1997 - February 2000

. In-charge of overall development of advertising and promotional campaigns

and product launches

. Responsible for the allocation and management of advertising and

promotion budget

Accomplishments:

. Responsible for coordinating and achieving budget support from Korea and

Italy principal officer

. Implemented multiple successful campaigns during product launch

. Responsible for full distribution in less than 6months of launch in the

Philippines, grew business by 15%

MARKETING MANAGER

MABUHAY ELECTRONICS (SAMSUNG)

June 1995 - May 1997

. Responsible for the launch of SAMSUNG brand home appliances in the

Philippines

. Development and growth of major key accounts: Duty Free shops,

contributed to business growth of over 30% to the total consumer division

business

. Responsible for the conceptualization and implementation of advertising

plans for the brand

Accomplishments:

. Achievement of advertising budget support in 1995, from 0% to over 3% of

total sales after successfully bringing in 15 top journalists in SAMSUNG

plant in Korea which lead to the 1st massive non-traditional media

exposure in an appliance industry

. Achievement of growth of major accounts: Duty Free Shops (airport and

Subic areas)

. Implementation of per dealer budget support

EXECUTIVE ASSISTANT

SOLID DISTRIBUTORS (SONY)

December 1985 - June 1995

. Responsible for all communications for Broadcast Institutional Division

which handles all professional equipment for TV and broadcast networks

. Assist the Division Manager in dissemination of all proposal to all

customers

. Responsible for the coordination of the division sales Incentive Program

. Promoted and transferred to sister company Mabuhay Electronics Corp. to

launch Samsung brand

EDUCATION

. American Sign Language (2013-present) - Bob Rumball

Centre for the Deaf

. BACHELOR OF ACCOUNTANCY (1981-1985) - Polytechnic University

of the Philippines

AFFILIATIONS:

Member. Philippine Marketing Association (PMA) - Y2003 -

Y2005

Member, Philippine Association of National Advertisers (PANA) - Y2001-Y2004

Director, Philippine Association of National Advertisers (PANA) - Y1997-

Y2000

ADBOARD Member: ACRC/Screening Committee - Y1999-Y2000

Committee Officer, Philippine Marketing Association (PMA) - Y1997-

Y1998

PANA Board Secretary: - Y1998

References available upon request.

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