Manager Marketing

DANIEL P ESTABROOK

**** ******** ****** ****: 415-***-****

SACRAMENTO, CA 95821 ***@*********.***

Executive Profile

** ***** ******* *** ********* and organizations (including three start-ups) through growth via web and product

development; social entrepreneurship; marketing; strategic planning and overall team management - with strong

measurable results. Recently moved to Sacramento and seeking a local position to capitalize on extensive

experience.

Professional Experience

Senior Product Manager, 4/2012 – Present

BrightEdge Technologies – San Mateo, CA

BrightEdge is the leading SEO, search and social management solution for global enterprises, helping the

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world’s largest brands stay ahead in the rapidly evolving Internet landscape.

BrightEdge S3 drives more than $3 billion in organic search across industries, harnessing the power of

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analytics to drive revenue from web sites, search engines and social networks across the globe in a

measurable, predictable way.

BrightEdge is based in San Mateo, CA with offices in New York City and London, and is privately held with

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financing from Insight Venture Partners, Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures.

o Series C ($12.6M) http://techcrunch.com/2012/03/15/brightedge-series-c/

o Series D ($42.8M) http://techcrunch.com/2013/06/11/brightedge-series-d/

Senior Product Manager, 11/2011 – 3/2012

TripIt / Concur – San Francisco, CA

• Lead product development and strategy with TripIt's new online hotel recommendation and booking

product.

• Implemented major product enhancement in first month of position to generate $300K revenue per quarter.

• Create requirements and work cross-functionally across company to align team with revenue and business

goals, strategy and delivering quality products on challenging time lines.

Director of Social Causes and News, 10/2007 - 10/2011

Tonic.com – San Mateo, CA

• Managed Tonic Campaigns to raise $5,000 to $100,000 per cause. Utilized social media marketing and

influential partners to raise awareness and meet goals.

• Launched Tonic News in July 2008. Managed team of 8 contracted writers and contributors.

• Grew traffic to 1,000+ visitors per day through SEO, content placement through social networking sites.

Director of Product Management, 10/2007 - 10/2011

Tonic.com – San Mateo, CA

• Led all product and site development in consultation with CEO and Founder.

• Managed site rebuilds from inception through launch.

• Owned design, build and implementation of mobile apps including Tonic's Do Good app (iOS and Droid).

• Incorporated enhanced SEO functionality and social media efforts.

General Manager, 09/2007 - 05/2008

GreenDimes (division of Tonic.com) – Palo Alto, CA

• Led all aspects of GreenDimes - the leader in consumer junk mail reduction

• Reported to CEO and grew membership base from 50,000 to 120,000 in 8 months.

• Managed team of 15 employees in marketing, public relations, operations, business development and

engineering (onshore team of 4 engineers and offshore team located in China).

• Worked closely with non-profit tree planting partners to manage relationships and grants to organizations

resulting in measurable results and tracking of business impact on charitable causes.

Senior Associate Director of Philanthropy, 03/2006 - 10/2007

The Nature Conservency – San Francisco, CA

• Relocated to California to lead 4-person major gifts team for Northern California, raising $3.6 million.

• Create and execute upon major donor strategies; identify and cultivate new and lapsed donors; guide and lead

overall philanthropy team as senior manager. Increased gifts 300% for assigned donors in 2006.

• Partnered with conservation staff to market and fund conservation priorities.

• Created strategies for, cultivate, solicit and steward prospects with $10MM+ potential

Director of Philanthropy & Marketing, 07/2003 - 03/2006

The Nature Conservancy – Santa Fe, NM

• Led fund raising effort for New Mexico chapter and managed staff of two associate fundraisers.

• Created and executed on annual plan including $500,000 annual giving goal; $1.5 million capital and major

gift goal; and $400,000 international project fund raising goal.

• Increased $10,000+ donor pool by 100% through targeted cultivation events and solicitation strategies in 2004.

• Managed communications and marketing efforts including public relations delivery including land acquisition and

strategic partnerships; integrated state and local strategies with that of Worldwide Office in Arlington, Virginia.

• Coordinated and implemented membership communication strategies for 8,000+ state memberships.

Consultant: Operations, Marketing and Manufacturing, 12/2001 - 12/2003

MarketCap Consulting – Santa Fe, NM

• Worked with small business clients and non-profits on website creation and marketing strategy; enhanced

human resource policies; product design, development strategies and launch.

Senior Product Manager, Consumer Broadband, 12/1998 - 12/1999

Covad Communications – Santa Clara, CA

• Launched and owned business responsibility for broadband product lines targeting consumer users; sales

grew approximately 100% per quarter and represented 50% of DSL sales for company.

• Managed product business planning, marketing strategy, product development, pricing, market positioning, P&L,

sales support, consumer broadband market research.

Senior Product Manager, Business DSL Services, 11/1996 - 12/1998

• Launched broadband product line with start of company in 1997, targeting small business users.

Product Manager, 12/1995 - 12/1996

Pacific Bell (now AT&T) – San Ramon, CA

• Created and implemented marketing strategy for ISDN residential and business products in Pacific Telesis

Marketing Leadership program.

Product Manager, Cabbage Patch Kids, 05/1994 - 09/1994

Mattel Toys – El Segundo, CA

• Interned during UCLA MBA program within Mattel doll division, re-launching "Cabbage Patch Kids" brand.

Associate Director of Development, 08/1990 - 08/1994

Stanford University – Palo Alto, CA

Assistant Director of Development, 07/1988 - 06/1990

The Putney School – Putney, VT

Education

The Anderson School at UCLA – Los Angeles, CA

MBA Business

Received Deloitte & Touche Honorary Award for 1996 Field Study Project for consumer electronics company,

creating market strategy for built-in home theater.

Dartmouth College – Hanover, NH

BA Government

Graduated Magna Cum Laude.

Additional Information

Avid biker, blogger, skier, snowboarder, photographer, videographer and Apple addict. Board Member in San Francisco

for Castro Patrol and advising the creation of new online non-profit website for LGBT youth. Raised on dairy farm in

Waterville, Maine.

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