WAYNE HENDERSON
***** ********** **., *****, ** *3626
Telephone: 813-***-****
Email: ************@*****.***
SUMMARY
A Business Planning & Development expert, with proven skills rooted in
Finance, Category and Brand management. Accomplished professional with
diverse senior management success.
Strategically inspired, analytically focused and customer driven.
Leadership success driving process improvement and fostering customer
commitment, through operational and project management.
Proven record of multinational accomplishment in Consumer Packaged Goods
(CPG), Private Label, Food Service, Marketing, B2B and Manufacturing
industries.
Persuasive and influential communication and presentation skills.
Innovative collaborator with cross functional teams and objectives.
PROFESSIONAL EXPERIENCE
Advision Consulting, Tampa, FL, 2013 - Present
Senior Management Consultant
Provide strategic, analytic and process improvement guidance to senior
management.
. Effectively managed due diligence for a leading international CPG
company planning acquisition of a $300M business.
Simmons Foods Inc., Tampa, FL, 2004 -2013
Business Development Manager
North America's largest manufacturer of private label wet pet food.
Acquired & developed a portfolio of top national retailers, building
private label program penetration and profitable volume.
. Implemented innovative category strategies & brand programs,
leveraging comprehensive market data analysis and insight, building
incremental customer volume, profit and commitment. Worked extensively
with Nielsen and IRI syndicated data tools as well as customer scan
data and analysis.
. Obtained the new business of 5 grocery chains, including a top 10
national retailer.
. Developed and launched some of the most successful new product
initiatives by leveraging strategic, analytic & market insight.
. Built business to exceed 3.5 million cases, including 5 of the top 25
national grocery / discount / mass channel retailers.
. Successfully managed process from category concept and brand
commitment, through program contract negotiation and product /
packaging development to pricing / promotional strategy and launch.
Action International Florida Inc., Tampa, FL, 2000-2004
President / Entrepreneur
International business coaching and marketing company (Now ActionCOACH).
Acquired, built and led marketing and consulting franchise network
throughout Florida. Guided and mentored business owners to more effectively
develop and operate their business.
. Top US Master Franchise in unit sales and profitability.
. Developed and launched innovative marketing strategies, successfully
attracting qualified professionals to purchase franchises.
. Refined and expanded marketing management programs to other
franchises, including technology based marketing / business planning &
development / process improvement and brand management.
Cott Corporation, Tampa, FL / San Antonio, TX / San Bernardino, CA, 1996-
2000
Director of Finance
World's largest manufacturer of private label beverages.
Planned, built and managed newly created division and corporate finance &
planning operations. Leadership success at division level led to national
responsibility when US management was merged.
. Consolidated 9 distinct finance, accounting & analysis operations into
a single national structure.
. Reduced headcount and month-end close cycle by 20%.
. Helped lead division to the highest performance in the US.
. Managed full finance and accounting spectrum from general ledger / P&L
through budget, planning & analysis to internal control and process
improvement.
. Assigned to South African division as finance consultant. Successfully
negotiated an ownership change with banks and investors, while
reducing cash demand, preserving customer goodwill and eliminating
corporate exposure.
Magnafoods Inc., Ottawa, ON, 1987-1996
Senior Director of Finance
Full line food service distributor and processor.
Holt Rinehart and Winston Inc., Toronto, ON, 1983-1987
Director of Finance
Educational and medical book publisher. Subsidiary of CBS and Harcourt
Brace Jovanovich.
General Electric Company (GE), Toronto, ON / New York, NY, 1980-1983
Corporate Auditor
Manufacturer and distributor of technology, consumer, resource and power
generation products.
EDUCATION
Schulich School of Business - York University, Toronto, ON, 1980
Bachelor of Business Administration (BBA) Honors, Finance & Marketing
. Ranked among the world's top 10 business schools by "The Economist"
and top 15 by "Bloomberg/Business Week"
General Electric Company, New York, NY, 1982
Financial Management Program (FMP)
. Two year program of course study and international business
assignments
. Recognized as Executive MBA equivalent.
Lean Learning Center, Siloam Springs, AR, 2012
The Lean Experience
ACTION International Inc., Las Vegas, NV, 2000
Certified Master Business Coach
Six Sigma Enterprises, Phoenix, AZ, 1999
Six Sigma - Management Certified