Marketing Customer Service

SARAH LAKHANI ** Howland Crescent, Brampton ON L*Y 5K4

+1-647-***-**** ************@*****.***

CAREER OBJECTIVE

Results-driven professional eager to contribute dynamic marketing, team-building and creative

skills toward actively supporting a progressive organization in optimizing operational and

financial performance

PROFILE

Effectively define, develop and implement targeted action plans to maximize operational

productivity, efficiency and profitability

Exceptional ability to research and evaluate industry trends and competitor products and

use findings toward designing and executing innovative strategies to boost company leveraging

Dynamic communication, presentation, relationship building and problem-solving abilities

Excel at interacting with broad populations including senior management, sales and

customer service staff as well as clients and external contractors

Fluent in French; Additional language skills in Spanish, German & Hindi

EDUCATION

Master of Science in Management, Major in Marketing - Reims Management School,

France (Top 10 French Business School), 2007; Courses included: Marketing, Finance,

Management, Accounting & Human Resources

Exchange Program - Victoria University, Australia, 2006; Courses included: Marketing

Management, Services & Relationship Marketing, Consumer Behavior

DUT in Sales & Marketing Techniques - University of Cergy-Pontoise, France, 2003

PROFESSIONAL EXPERIENCE

Pearson Clinical Assessment (Psychological Tests publisher) – Toronto, Canada May 2011 –

Present

Marketing Coordinator

Identified, developed, executed, and monitored marketing activities for various product lines,

ensuring the alignment with the overall marketing plan and brand strategy.

Created, coordinated, and managed high-quality and integrated communications content for

various market segments (through flyers, catalogues, newsletters, case studies, product

brochures, social media).

Developed and coordinated media and PR relationships as well as partnerships with

professional associations.

Provided regular analysis reports of campaign results and success rates.

Booked and monitored advertising activities.

Coordinated sponsorships opportunities.

Leyton (Consulting firm) – Montreal, Canada (Contract) April 2009 –

December 2010

Marketing Coordinator

Coordinated the production of communication tools (brochures, flyers, press releases, case

studies, PowerPoint presentations).

Innovatively developed and launched marketing events and coordinated trade-shows.

Maximized growth opportunities by analyzing market trends, competitors’ activity and made

recommendations to increase business performance.

Assisted in developing promotions, email and direct mail programs using the CRM

Salesforce.

Proficiently managed the website content in French and English and search engine

optimization.

Assisted in development and execution of social media strategy.

Managed the annual marketing budget.

ICP West (large format printing) - Foothill Ranch, CA (Contract)

2007- 2008

Marketing Consultant

Contributed dynamic marketing skills in establishing a strong company image through

creative website design and implementation.

Innovatively developed and launched targeted promotional strategies to optimize

performance, including monthly newsletters, brochures and press releases.

Proactively analyzed industry trends to look for sales opportunities and updated the ACT

database.

Arcancil (Cosmetics) - Argenteuil, France 2005

Assistant Brand Manager Intern

Proficiently designed and executed sales and marketing strategies supporting enterprise-

wide operations, with full accountability for developing new products and new versions of

existing products.

Effectively planned, coordinated and facilitated brand management functions to optimize

productivity, efficiency and quality, including creating development tools, briefs and brand

reviews.

Performed follow-up work and market analyses to create new products with IRI panels;

studied brand results and made recommendations to improve the sales

Startegy (Web Design) - New York, NY 2004

Marketing Intern

Spearheaded diverse marketing activities ranging from conceiving new plans, strategies

and programs to writing press releases and researching statistics.

Conducted and reported a competition analysis including price and quality of service

comparison to improve company’s products and services.

Prior Background

IXEurope - Roissy, France 2003

Marketing and Communication Intern

France Telecom - Cergy, France 2002-2003

Marketing Intern

COMPUTER SKILLS

MS Word, MS Excel, MS PowerPoint, MS Publisher, MS Access, Photoshop, Dreamweaver,

Salesforce and Oracle

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