Communications & Marketing Management

SOPHIE BEVAN MURDOCH

Avenue du Rond-Point **,

**** *****-***** (GE)

Nationality: British (CH Permit C)

Tel: +41 (0-22-349-****

Mobile: +41 (0-79-610-****

*********@*****.***

D.o.b.: 3 June 1972

Communications & Marketing Management

Over 15 years' experience managing international teams - delivering complex

multi-million dollar projects & programmes - expert in working cross border

and also across cultures - a team leader in driving company marketing

communications & awareness programmes focusing on corporate identity,

cultural diversity, market and business operating environments.

Key Achievements

. Management of diverse cross border international teams.

. Defined, implemented and managed communications programmes ensuring

that all communications are integrated across channels and aligned

with their respective functions and markets.

. Development and management of global PR programmes by establishing

relationships with key public relations agencies to maximize contact

with international press.

. To act as a company thought leader; spokesperson to internal sales &

marketing teams, external consultants & partners at various seminars

by conducting briefings, speaking engagements, thereby demonstrating

the future vision and solutions of the company.

. Leader in Brand Ambassador programmes; internally promoting the

company's brand, key messages and corporate identity.

. Operated a significant annual programme of global product launches and

events for both internal and external audiences

. Capable of building effective relationships across a wide range of

internal and external stakeholders and partners.

. Able to adapt to dynamic environments always keeping the objectives in

sight while systematically solving issues as they arise.

. Skill and sensitivity in successfully managing teams through mergers

and acquisitions.

. Qualified Life Coach helping develop team members to reach their full

potential

Employment History

2012 - 2014 Director SAND Sarl Switzerland

. Consulting and advising a start-up company specialising in the

distribution of Medical Devices.

. Establishing its internal processes, marketing and communication

strategies

. Oversee business development and growth of profitable new business

. Develop and maintain effective relationships and distribution networks

within Europe

2010 - 2012: Head of Marketing Communications EMEA, Thomson Reuters

S.A Switzerland

2006 - 2010: Head of Corporate Marketing and Communications EMEA,

Reuters S.A Switzerland

. Led Corporate and Divisional Marketing & Communications in order to

ensure a consistent and credible approach to management, employees and

customers

. Managed and executed global and corporate communications strategies

for relevant internal and external audiences by overseeing the

development of both online and offline/print communication tools

. Appointed agencies & contractors ensuring communications programmes

were relevant, coherent & cost effective

. Driven Sales Enablement programmes across a wide variety of channels

. Acted as a two-way transmission between internal product Divisions and

the sales organisiation

. Team leader in Brand Ambassador programme focusing on company identity

and brand throughout organisation

. Oversaw customer focused and demand generation marketing programmes to

deliver major business priorities

. Operated a Centre of Excellence, providing expertise in multiple

disciplines and geographical regions, specifically focusing on

Corporate Identity and Brand awareness to both internal and external

audiences.

. Controlled regional marketing & communications budget

. Monitoring & measuring communication strategies to ensure efficiency,

effectiveness and adhesion to best practice

. Aligned resources to ensure that business prioirities and objectives

were met.

. Member of leadership management teams and steering committees focusing

on internal & external teams

. Managed a team of 12 marketing & communications professionals across

Europe, Middle East & Africa

1999 - 2006: European Marketing Manager, FactSet Research Systems, UK

. Creator and Guardian of FactSet's European brand, responsible for

international corporate and product marketing & brand strategy.

. Managed the direction, integration and internal and external

communication of the acquisition of JCF Group.

. Managed and developed FactSet's PR strategy with global PR agency

. Developed strategic alliances with key industry partners and external

communications agencies

. Held P & L responsibility for international marketing and

communications

. Operated a strategic conference and exhibition programme throughout

Europe, increasing sales lead generation. Created an EMEA programme

of FactSet hosted conferences; manage personnel, attract senior

industry figures as speakers, negociate media & sponsor relationships

1998 EMEA Channel Marketing Manager, Tektronix, UK

. Managed all major communication activities to increase demand for

Tektronix video products and services to internal channel partners

. Focused on developing, executing and communicating the general

marketing and marcomms information to EMEA partners, distributors and

resellers

. Developed, implemented and managed joint marketing plans with EMEA

channels

. Developed Channel Marcomms materials including joint advertising,

exhibition & photography packs with key external communications

agencies

. Managed external agencies to produce relevant marketing and

promotional materials

. Managed the product communication programme of PR, direct client

communication and corporate website

1996-1998 Sales Manager, Rexam Graphics, Netherlands

. Managed a sales budget of CHF 4.85 m for the UK, France, Ireland and

Italy my responsibilities entailed adding and developing strategic

accounts in Europe to distribute digital media

. Identification, set-up and management of Regional Distribution

Partners

. Initiated and co-ordinated internal activities related to the partners

. Launched new products to client base by communicating and providing

market information and training

Result: business grew by 65% in 1997.

1995-1996 Assistant Manager - The Canterbury Hotel, UK

1993-1994 Marketing Executive, Chateau Prieure Lichine, Margaux,

France

1990 Marketing Executive, Champagne Pommery, Reims, France

Education and Development

Company sponsored development courses: TACK High Performance Sales Training

1997, BBP Training - Capital Markets 2001, RAMP advanced management

programme 2007, Internal Company Courses including Sales Techniques,

Corporate Writing, People Management, Leadership and Negotiation

2005 - Newcastle College - Certificate in Life Coaching

1995 - BA (Hons) in Modern Languages & International Business - South Bank

University

1990 - 3 A levels, 2 A/O levels, 9 GCSEs - St. Edmund's School, Canterbury

Financial Software: FactSet, Reuters 3000, Reuters Trader, Reuters

Knowledge and Reuters Wealth Management Systems, ThomsonOne, Thomson

Reuters Eikon

Software Competencies: SalesForce, Siebel and Onyx CRM systems

Languages: English - French - Italian - Spanish

Contact this candidate